13 résultats pour Stratege Numerique

Spécialiste au marketing digital Notre client, une entreprise dans le domaine des produits de santé, est à la recherche d'un Spécialiste en marketing digital pour rejoindre leur équipe à St-Bruno.. En tant que Spécialiste en marketing digital, vous serez chargé de gérer les campagnes publicitaires en ligne, de mettre à jour le site web et d'analyser les KPIs pour augmenter le trafic et la conversion. Responsabilités:• Élaborer la stratégie de communication digitale pour toutes les marques, en accord avec les objectifs de l'entreprise.• Gérer les campagnes publicitaires en ligne, y compris sur Google Ads, Facebook Ads, YouTube, etc.• Assurer la mise à jour du site web, produire et modifier les contenus en fonction des activités de l'entreprise (lancements de produits, promotions, événements, etc.).• Produire des rapports d'analyse de nos KPIs, proposer des recommandations pour augmenter le trafic, recruter de nouveaux consommateurs, augmenter la conversion.• Participer aux réunions de vente et présenter la stratégie digitale lorsque nécessaire.• Assumer toutes autres tâches associées à votre fonction

Senior Digital Analyst We are offering an exciting opportunity in the hospitality industry for a Senior Digital Analyst. The primary function of the role is to scrutinize web and digital performance data, extract valuable insights, and strategize optimizations to enhance digital experiences and business outcomes. Responsibilities: • Analyze web performance data to identify trends and opportunities for improvement • Collaborate with stakeholders to inform decision-making and enhance digital performance • Drive optimization strategies to improve digital experiences • Utilize various tools such as OneTrust, Amazon Web Services (AWS), and Salesforce Platform for efficient performance monitoring and management • Apply your knowledge of Web Content Accessibility Guidelines and Accessibility standards to ensure web accessibility • Employ your skills in React and Node.js for web development tasks • Leverage your experience in E-commerce operations and Technology management to contribute to eCommerce strategies • Utilize JIRA and Confluence for project management and collaboration • Ensure the security of digital platforms using appropriate security tools • Provide technical support to team members and stakeholders as needed.

ERP Finance Training Lead, OCM Robert Half is seeking a Corporate ERP Finance Training Lead who will play a pivotal role in driving enterprise transformation through the development, delivery, and management of training strategies for corporate functions. This role is ideal for a strategic thinker and execution-oriented leader who excels in assessing workforce skill gaps, designing impactful learning solutions, and coordinating cross-functional training plans in alignment with organizational goals. This is a 10 month contract opportunity in the North York area, and working arrangement is 4 days onsite.Key Responsibilities:· Develop and own comprehensive training strategies tailored to corporate functions as part of broader enterprise transformation initiatives.· Ensure learning objectives are aligned with organizational priorities, change management goals, and workforce capabilities.· Lead training needs assessments to identify skill gaps across corporate functions.· Analyze audience-specific needs to tailor training initiatives for maximum impact· Build and manage detailed training plans, including timelines, resource requirements, delivery models, and evaluation strategies.· Ensure all training materials are engaging, retention-focused, and tailored to learner personas.· Coordinate seamless delivery of training across global and cross-functional teams.· Implement blended learning approaches to support diverse learner needs and schedules (Source: Technology Modernization Goals).· Embed digital tools to enhance the learner experience, enable just-in-time learning, and address technical barriers.· Promote digital transformation through training alignment.· Partner with SMEs teams, to design training that addresses departmental interdependencies and supports sustainable transformation.· Facilitate effective communication and alignment among stakeholders.· Evaluate training effectiveness using learner feedback, session adoption metrics, and post-training assessments.· Track and report outcomes to adjust future training plans for continuous improvement.· Ensure training is tightly integrated with change management and communication strategies to drive employee engagement and adoption of new systems and processes.· Establish post-go-live support mechanisms, including refresher training, super user programs, and accessible knowledge libraries to maintain momentum and adoption.

Social Media Specialist The CompanyOur Agency client is looking for a Social Media Coordinator/Content Creator for a short term contract. This opportunity is primarily remote however, the Social Media Coordinator must be able to work in office as needed. The PositionIn this role, you will be responsible for creating engaging and relevant content across various social media platforms, staying on top of emerging trends, and managing client relationships to ensure their social media needs are met. Responsibilities<ul><li>Collaborate closely with clients to understand their brand voice, objectives, and content needs, ensuring the content you create aligns with their expectations</li><li>Manage and maintain social media calendars, ensuring content is timely, relevant, and aligned with key campaigns</li><li>Keep up with the latest social media trends, viral content, and emerging platforms to ensure the brand stays relevant and on the pulse of digital culture</li><li>Create a variety of content types, including photos, videos, stories, reels, and graphics, ensuring high-quality and engaging visual storytelling</li><li>Provide regular reports and insights on social media performance, engagement, and trends to clients and internal teams</li><li>Develop and execute engaging content for social media platforms (Instagram, TikTok, Twitter, etc.) that aligns with brand goals and speaks to a Gen Z audience</li></ul>

Marketing Manager We're currently looking for a Marketing Manager for our esteemed client, a leading software firm renowned for delivering top-notch safety software solutions to a global clientele. The role offers a platform to shine your varied marketing expertise as you get knee-deep into strategic, managerial responsibilities.Who they are:Founded in 2006, our client has been a pioneer in developing world-class software solutions with a strong focus on client relationships and continuous innovation. Currently, they're embarked on a journey of growth across North America and worldwide. As a SaaS establishment with robust B2B ties, they present an innovative and collaborative environment that encourages new ideas and ownership.About the role:The Marketing Manager's position revolves around increasing product visibility in a competitive market, shaping website strategies and managing various marketing initiatives. The candidate should have a keen strategic approach, strong digital marketing skills, and be on-site based out of our Sherwood Park office, AB. Your role will be expected to:<ul><li>Collaborate on the development and implementation of comprehensive B2B marketing strategies.</li><li>Lead development and execution of website strategy.</li><li>Create and manage content strategy to support lead generation and brand engagement.</li><li>Analyze website and campaign performance metrics and optimize strategies based on insights.</li></ul>

Content Writer Robert Half is seeking a talented Content Writer / Content Marketer to create compelling and engaging content that drives brand awareness, audience engagement, and lead generation for a client of ours. The ideal candidate will have strong writing skills, a deep understanding of digital marketing strategies, and experience in content creation for various platforms, including blogs, social media, email campaigns, and websites. This is a short-term, part-time engagement and open to candidates remotely across Canada. Responsibilities:<ul><li>Develop and write high-quality content, including blog posts, articles, case studies, whitepapers, and social media posts.</li><li>Optimize content for SEO and user engagement.</li><li>Collaborate with marketing and design teams to create multimedia content.</li><li>Manage content distribution across multiple channels.</li><li>Analyze content performance and adjust strategies for maximum impact.</li></ul>

Paid Media Manager Job Overview:Our client, an innovative and fast-growing advertising agency, is seeking a seasoned Paid Media Manager to lead their digital advertising efforts and drive campaign success for their portfolio of established clients. This role serves as a cornerstone for strategic leadership, campaign execution, and cross-functional collaboration in an agency environment. As a Paid Media Manager, you will oversee omni-channel campaigns, refine budget pacing and tracking, ensure seamless technical integrations, and manage client communication to achieve outstanding results. Key Responsibilities:Collaboration in a Team-Oriented Agency:<ul><li>Partner with leadership, account managers, and creative teams to align paid media strategies with larger agency and client objectives.</li><li>Drive innovative ad operations processes that prioritize scalability, accuracy, and efficiency.</li><li>Cultivate a solution-oriented mindset in a fast-paced environment where flexibility and teamwork are key.</li></ul>Budget Oversight:<ul><li>Manage and monitor advertising budgets (~$1M+ annually) across multiple platforms, ensuring campaigns adhere to timelines and client performance benchmarks.</li><li>Proactively adjust budgetary allocations to optimize performance and ROI in real time.</li></ul>Campaign Results & Reporting:<ul><li>Use platforms like GA4 and other advanced analytics tools to track, analyze, and communicate campaign success metrics.</li><li>Conduct A/B testing to refine targeting, creative content, and conversion strategies.</li><li>Present detailed post-campaign reports and actionable insights to both internal teams and clients.</li></ul>In-Platform Expertise:<ul><li>Leverage hands-on experience across Google Ads, Meta (Facebook), TikTok, Pinterest, YouTube, Bing, and other platforms for campaign execution and optimization.</li><li>Implement and maintain accurate tracking through Google Tag Manager and other tools to ensure data fidelity.</li></ul>Client Communication Excellence:<ul><li>Act as a client-facing leader to translate technical advertising strategies and insights into easy-to-understand narratives.</li><li>Collaborate with clients to align personal business goals with agency deliverables.</li></ul>Quality Assurance & Compliance:<ul><li>Ensure all campaigns comply with industry standards, privacy regulations, and advertising platform guidelines.</li><li>Build and enforce quality assurance protocols to confirm campaigns meet client expectations before and after launch.</li></ul>Additional Job Tasks:<ul><li>Conduct proactive account and budget reviews.</li><li>Maintain accurate and up-to-date campaign trackers to highlight performance trends and issues.</li><li>Address and resolve issues related to tracking, CRM integrations, and platform discrepancies.</li><li>Forecast targeting and ROI for new clients or prospective campaign launches.</li><li>Monitor ongoing KPIs while routinely identifying new optimization opportunities per platform suggestions (e.g., Google Recommendations tab).</li></ul>

Sales and Marketing Administrator We are looking for a Vendor Relations Representative for a prominent player in the Canadian technology accessories market. The Vendor Relations Representative serves as a liaison between vendors and the sales team, driving brand growth by identifying customer opportunities. The role involves reporting, promotional analysis, and vendor support to enhance sales strategies. This role requires you to be on-site in North Vancouver 3x a week. Responsibilities <ul><li>Build and maintain vendor relationships.</li><li>Acquire knowledge of brand strategies and Canadian market expectations.</li><li>Identify growth opportunities and ensure product placements with suitable clients.</li><li>Manage new product launches and coordinate samples.</li><li>Secure vendor funding for promotions and document discounts.</li><li>Organize sales meetings and deliver product presentations.</li><li>Negotiate vendor contracts and create competitive pricing structures.</li><li>Research competitors and potential new vendors.</li><li>Prepare performance reports and pricing analyses for sales strategies.</li><li>Assist with product setup and ERP accuracy.</li></ul>

Business Analyst We are seeking a detail-oriented and technically proficient individual to join our team as an Intermediate Digital Business Analyst. This role will facilitate the Customer Loyalty product development, processes review, backlog grooming, user story and acceptance criteria creation, UAT support and more. The Business Analyst should be able to manage and maintain +5 backlogs and concurrent projects ensuring timely milestone completion of requirements and other business analysis deliverables Business and Technical Analysis• Assess requirements and support implementation of customer loyalty, ecommerce, EV (electric vehicles), car wash, and retail related solution.• Collaborate with cross-functional teams to gather, analyze, and document business requirements, ensuring clarity and alignment with organizational objectives.• Groom and complete JIRA user stories with effective acceptance criteria.• Translate business needs into technical specifications for retail and digital enhancements, ensuring effective communication between stakeholders and technical teams.• Ability to create process flows, swimlanes, wireframes, and functional documentation. Support design and implementation of technology solutions, ensuring they meet the defined requirements and contribute to business goals.• Contribute to the product vision and roadmaps by providing user needs, stakeholder’s priorities, business insights.• Leveraged data analytics and trends (Tableau or PowerBi) to define KPIs, manage metrics, analyze service performance, and support data-driven product strategies. Stakeholder Engagement and Communication:• Serve as a liaison between technical teams and business stakeholders to ensure clear communication of requirements and project status.• Facilitate workshops and meetings to gather business requirements, discuss project scope, and clarify technical specifications with stakeholders.• Collaborate with product owners and project managers to prioritize and manage project deliverables, ensuring alignment with business objectives.• Foster collaboration and knowledge-sharing across teams to ensure seamless delivery.Process Improvement and Best Practices:• Contribute to the continuous improvement of processes and methodologies within the data team, promoting best practices in data management and analytics.• Develop and maintain technical documentation, including data dictionaries, process flows, and user guides to support the adoption of data solutions across the organization.• Strong workshop and brainstorming facilitation skills.

Event Coordinator On behalf of our client, our team at Robert Half is looking for an experienced Marketing Events Manager to lead the planning, coordination, and execution of corporate events and webinars. The ideal Marketing Events Manager will have a strong background in event management, digital marketing, and stakeholder collaboration. This role requires exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment. The successful applicant will work 20-hours per week, hybrid on-site in Vancouver, BC. With an initial term of 6-months, there is an opportunity for extension. Key Responsibilities:<ul><li>Plan and execute corporate events and webinars by developing messaging, creating supporting materials such as presentations and videos, and identifying and training keynote speakers as needed.</li><li>Manage event budgets to ensure resources are allocated effectively and events are executed within financial constraints.</li><li>Package event content for post-event marketing campaigns by repurposing materials for social media, media relations, and other communication channels.</li><li>Coordinate and support event logistics by assisting with partner participation, managing stakeholder communication, and ensuring smooth event operations.</li><li>Maintain brand consistency by ensuring that all events align with corporate branding guidelines and maintain a cohesive look and feel.</li><li>Analyze and report on event performance by tracking key performance indicators (KPIs) such as attendance, engagement, and satisfaction survey results.</li><li>Provide post-event debriefs to summarize key takeaways, successes, and areas for improvement.</li></ul>

Directeur/trice du développement des affaires Notre client de l'industrie du transport est à la recherche d'un directeur du développement des affaires pour se joindre à son équipe. Il s'agit d'un poste à distance dont le siège social est situé à Montréal. Notre client fournit des plateformes logicielles qui rationalisent les opérations, améliorent l'efficacité et stimulent la croissance pour les entreprises qui ont besoin de transport. Nous sommes à la recherche d'un directeur ou d'un directeur principal du développement des affaires possédant une expertise approfondie de l'industrie du transport pour se joindre à leur équipe dynamique et contribuer à l'expansion de leur entreprise. Principales responsabilités :- Croissance stratégique : Diriger le développement et l'exécution de stratégies commerciales visant à étendre la présence dans l'industrie du transport, y compris la gestion de flotte, la logistique, la chaîne d'approvisionnement et les secteurs de la technologie du fret.- Développement commercial : Identifier de nouvelles opportunités commerciales avec des clients potentiels, des partenaires et des alliances stratégiques dans le secteur des transports. Établir et entretenir des relations avec des clients, des partenaires et des alliances stratégiques dans le secteur des transports.. Établir et entretenir des relations avec des décideurs clés afin de mettre en place des partenariats à long terme.- Connaissance du marché : Utiliser les connaissances du secteur pour fournir des informations sur les tendances du marché, les problèmes rencontrés par les clients et les opportunités émergentes. Rester à l'affût des avancées technologiques en matière de transport et de logistique afin de proposer des solutions SaaS innovantes aux clients potentiels.-Travailler en étroite collaboration avec l'équipe de vente afin d'assurer un alignement adéquat entre le développement commercial et les activités de vente.Apporter un soutien dans l'élaboration de propositions, la négociation d'accords et la conclusion de contrats.- Gestion du pipeline : Développer et gérer un solide pipeline de ventes, en assurant un suivi cohérent, un suivi des progrès et des performances par rapport aux objectifs de développement commercial. Rendre compte régulièrement de l'état d'avancement des opportunités et des contrats clés.- Collaboration : Travailler de manière transversale avec les équipes produit, marketing et succès client pour assurer l'alignement entre le développement commercial et les objectifs de l'entreprise. Fournir un retour d'information précieux sur les clients afin de contribuer au développement des produits.- Négociation et gestion des contrats : Mener les négociations avec les principales parties prenantes et veiller à ce que les conditions contractuelles soient favorables et conformes aux objectifs de l'entreprise et aux besoins des clients.

Digital Advertising Specialist This is a chance to join a well-established Vancouver-based marketing agency in the role of Paid Search Specialist. You’ll be working with various clients on their digital ad campaigns, with a focus on pay–per-click (PPC) and paid advertising. If you are an experienced digital marketing professional with a speciality in paid search advertising, then please get in contact to discuss this role in more detail. In this position, you’ll be working with a team of digital marketers, and your teammates will be focused on content, copywriting, graphics and SEO. And you will have a clear focus on the PPC and paid campaigns. This is a full-time position, and includes a competitive base salary, paid vacation and extended health and dental benefits. In this Paid Search Specialist role, you will work primarily from your home office, with occasional get-togethers with your teammates in Vancouver. This role is open to individuals who are already living across Canada. One of the attractive aspects of this role, is the chance to join a team of experienced marketers. Your team members have years of industry experience and there will be chances to learn from them. You will be well-supported by the other members of your team. How to Apply A bit about myself - my name is Nathan Wawruck, and I am a recruitment consultant based in Vancouver, BC. I have over a decade of matching marketing professionals to job opportunities, and I am always looking to connect with like-minded people in the Vancouver area. If you're interested in pursuing this role, please apply to this posting online, and contact me for an initial discussion. This is a chance for us to discuss specifics, such as the company name, the key hiring managers, and the more in-depth job requirements. This is also a great opportunity to talk about your overall career goals and preferences. We can even discuss other potential roles which may fit what you're looking for. Please find me on LinkedIn by searching my name: Nathan Wawruck

Marketing Analytics & Automation Consultant Our Vancouver based client is looking for a Senior Marketing Data & Automation Consultant on a part-time contract (10 hours per week) to help streamline marketing analytics, automate manual processes, and optimize lead tracking. This is a high-impact consulting role where you will work closely with leadership to implement automation, improve data visibility, and enhance conversion tracking. Responsibilities:<ul><li>Develop systems to track customer journeys from website visits to bookings and payments across 35+ internal websites.</li><li>Analyze and optimize the full customer journey using multi-touch attribution models to identify lead sources and conversion paths.</li><li>Optimize Google Analytics (GA4), Google Tag Manager, and SEO to improve data-driven decision-making.</li><li>Automate negative keyword updates in Google Ads to enhance ad performance.</li><li>Centralize marketing data and push insights to different business areas using BI tools such as Power BI, Looker, or Tableau.</li><li>Implement best practices for cookie tracking, attribution modeling, and event tracking.</li><li>Advise stakeholders on data-driven marketing strategies to improve ROI and conversion rates.</li></ul>