5 results for Content Strategist

Marketing Manager We're currently looking for a Marketing Manager for our esteemed client, a leading software firm renowned for delivering top-notch safety software solutions to a global clientele. The role offers a platform to shine your varied marketing expertise as you get knee-deep into strategic, managerial responsibilities.Who they are:Founded in 2006, our client has been a pioneer in developing world-class software solutions with a strong focus on client relationships and continuous innovation. Currently, they're embarked on a journey of growth across North America and worldwide. As a SaaS establishment with robust B2B ties, they present an innovative and collaborative environment that encourages new ideas and ownership.About the role:The Marketing Manager's position revolves around increasing product visibility in a competitive market, shaping website strategies and managing various marketing initiatives. The candidate should have a keen strategic approach, strong digital marketing skills, and be on-site based out of our Sherwood Park office, AB. Your role will be expected to:<ul><li>Collaborate on the development and implementation of comprehensive B2B marketing strategies.</li><li>Lead development and execution of website strategy.</li><li>Create and manage content strategy to support lead generation and brand engagement.</li><li>Analyze website and campaign performance metrics and optimize strategies based on insights.</li></ul>

Paid Media Manager Job Overview:Our client, an innovative and fast-growing advertising agency, is seeking a seasoned Paid Media Manager to lead their digital advertising efforts and drive campaign success for their portfolio of established clients. This role serves as a cornerstone for strategic leadership, campaign execution, and cross-functional collaboration in an agency environment. As a Paid Media Manager, you will oversee omni-channel campaigns, refine budget pacing and tracking, ensure seamless technical integrations, and manage client communication to achieve outstanding results. Key Responsibilities:Collaboration in a Team-Oriented Agency:<ul><li>Partner with leadership, account managers, and creative teams to align paid media strategies with larger agency and client objectives.</li><li>Drive innovative ad operations processes that prioritize scalability, accuracy, and efficiency.</li><li>Cultivate a solution-oriented mindset in a fast-paced environment where flexibility and teamwork are key.</li></ul>Budget Oversight:<ul><li>Manage and monitor advertising budgets (~$1M+ annually) across multiple platforms, ensuring campaigns adhere to timelines and client performance benchmarks.</li><li>Proactively adjust budgetary allocations to optimize performance and ROI in real time.</li></ul>Campaign Results & Reporting:<ul><li>Use platforms like GA4 and other advanced analytics tools to track, analyze, and communicate campaign success metrics.</li><li>Conduct A/B testing to refine targeting, creative content, and conversion strategies.</li><li>Present detailed post-campaign reports and actionable insights to both internal teams and clients.</li></ul>In-Platform Expertise:<ul><li>Leverage hands-on experience across Google Ads, Meta (Facebook), TikTok, Pinterest, YouTube, Bing, and other platforms for campaign execution and optimization.</li><li>Implement and maintain accurate tracking through Google Tag Manager and other tools to ensure data fidelity.</li></ul>Client Communication Excellence:<ul><li>Act as a client-facing leader to translate technical advertising strategies and insights into easy-to-understand narratives.</li><li>Collaborate with clients to align personal business goals with agency deliverables.</li></ul>Quality Assurance & Compliance:<ul><li>Ensure all campaigns comply with industry standards, privacy regulations, and advertising platform guidelines.</li><li>Build and enforce quality assurance protocols to confirm campaigns meet client expectations before and after launch.</li></ul>Additional Job Tasks:<ul><li>Conduct proactive account and budget reviews.</li><li>Maintain accurate and up-to-date campaign trackers to highlight performance trends and issues.</li><li>Address and resolve issues related to tracking, CRM integrations, and platform discrepancies.</li><li>Forecast targeting and ROI for new clients or prospective campaign launches.</li><li>Monitor ongoing KPIs while routinely identifying new optimization opportunities per platform suggestions (e.g., Google Recommendations tab).</li></ul>

Digital Advertising Specialist This is a chance to join a well-established Vancouver-based marketing agency in the role of Paid Search Specialist. You’ll be working with various clients on their digital ad campaigns, with a focus on pay–per-click (PPC) and paid advertising. If you are an experienced digital marketing professional with a speciality in paid search advertising, then please get in contact to discuss this role in more detail. In this position, you’ll be working with a team of digital marketers, and your teammates will be focused on content, copywriting, graphics and SEO. And you will have a clear focus on the PPC and paid campaigns. This is a full-time position, and includes a competitive base salary, paid vacation and extended health and dental benefits. In this Paid Search Specialist role, you will work primarily from your home office, with occasional get-togethers with your teammates in Vancouver. This role is open to individuals who are already living across Canada. One of the attractive aspects of this role, is the chance to join a team of experienced marketers. Your team members have years of industry experience and there will be chances to learn from them. You will be well-supported by the other members of your team. How to Apply A bit about myself - my name is Nathan Wawruck, and I am a recruitment consultant based in Vancouver, BC. I have over a decade of matching marketing professionals to job opportunities, and I am always looking to connect with like-minded people in the Vancouver area. If you're interested in pursuing this role, please apply to this posting online, and contact me for an initial discussion. This is a chance for us to discuss specifics, such as the company name, the key hiring managers, and the more in-depth job requirements. This is also a great opportunity to talk about your overall career goals and preferences. We can even discuss other potential roles which may fit what you're looking for. Please find me on LinkedIn by searching my name: Nathan Wawruck

Sales Analyst Our client is a very successful company in the auto industry. As a result of exciting growth and industry partnerships, they have added a new position of Sales Analyst to the team. Reporting to the Vice President, the Sales Analyst is responsible for sales analytics and other data analytics for one of its largest customers. The Sales Analyst's duties involve examining and analyzing sales and claims data, creating and managing data dashboards, and utilizing data analytics to optimize business operations. To be considered for the role of Sales Analyst, you must have a University degree in Business combined with studies in Math or Data Analytics. An MBA or CPA is an asset. You must be able to sort and analyze complex data with an ability to understand what the numbers are saying. You must have strong business acumen combined with exceptional data analytics skills. You will be presenting data to the Senior Leadership Team within our client as well as to their client. You must therefore have excellent written and verbal communication skills. The ideal candidate is able to convey the message and story behind the numbers to help drive business decisions in Canada. Responsibilities: • Analyzing and interpreting sales trends and metrics to identify areas of progression and regression• Creating and maintaining data dashboards using Power BI, acting as a power user and architect• Analyzing and interpreting claims data to identify key insights and trends• Utilizing data mining techniques to derive meaningful insights from vast data sets• Implementing variance analysis and providing explanations for identified variances• Investigating and identifying variances in financial metrics and KPI reporting• Assessing current reporting methods and suggesting new ways for improvement• Using data analytics and financial analytics to drive strategic decision-making• Examining changing competitive trends and their impact on sales• Managing budget processes and ensuring alignment with financial KPIs• Utilizing skills in analyzing trends to understand input and its impact on output.

Spécialiste au marketing digital Notre client, une entreprise dans le domaine des produits de santé, est à la recherche d'un Spécialiste en marketing digital pour rejoindre leur équipe à St-Bruno.. En tant que Spécialiste en marketing digital, vous serez chargé de gérer les campagnes publicitaires en ligne, de mettre à jour le site web et d'analyser les KPIs pour augmenter le trafic et la conversion. Responsabilités:• Élaborer la stratégie de communication digitale pour toutes les marques, en accord avec les objectifs de l'entreprise.• Gérer les campagnes publicitaires en ligne, y compris sur Google Ads, Facebook Ads, YouTube, etc.• Assurer la mise à jour du site web, produire et modifier les contenus en fonction des activités de l'entreprise (lancements de produits, promotions, événements, etc.).• Produire des rapports d'analyse de nos KPIs, proposer des recommandations pour augmenter le trafic, recruter de nouveaux consommateurs, augmenter la conversion.• Participer aux réunions de vente et présenter la stratégie digitale lorsque nécessaire.• Assumer toutes autres tâches associées à votre fonction