Marketing Manager<p>We're currently looking for a Marketing Manager for our esteemed client, a leading software firm renowned for delivering top-notch safety software solutions to a global clientele. The role offers a platform to shine your varied marketing expertise as you get knee-deep into strategic, managerial responsibilities.</p><p>Who they are:</p><p>Founded in 2006, our client has been a pioneer in developing world-class software solutions with a strong focus on client relationships and continuous innovation. Currently, they're embarked on a journey of growth across North America and worldwide. As a SaaS establishment with robust B2B ties, they present an innovative and collaborative environment that encourages new ideas and ownership.</p><p>About the role:</p><p>The Marketing Manager's position revolves around increasing product visibility in a competitive market, shaping website strategies and managing various marketing initiatives. The candidate should have a keen strategic approach, strong digital marketing skills, and be on-site based out of our Sherwood Park office, AB.</p><p><br></p><p>Your role will be expected to:</p><ul><li>Collaborate on the development and implementation of comprehensive B2B marketing strategies.</li><li>Lead development and execution of website strategy.</li><li>Create and manage content strategy to support lead generation and brand engagement.</li><li>Analyze website and campaign performance metrics and optimize strategies based on insights.</li></ul><p><br></p><p><br></p>Sales Manager<p>We are seeking an experienced and results-oriented <strong>Sales Manager</strong> to lead our clients efforts in the traffic management and transportation technology sector, with a strong focus on selling to public sector clients across Canada. In this role, you will build and execute sales strategies, structure a high-performing sales team, and establish data-driven KPIs to grow market share and secure long-term partnerships with clients contributing to Canada's public infrastructure needs.</p><p>You will play a key leadership role in driving growth, streamlining sales processes, and ensuring our team’s alignment with company goals and industry demands. This is a great opportunity to make a tangible impact in a fast-growing industry that serves municipalities, government organizations, and other public sector entities committed to improving road safety, mobility, and traffic management.</p><p> </p><p><strong>Sales Leadership and Public Sector Partnership Development</strong></p><ul><li>Develop and implement a strategic business plan aimed at acquiring, retaining, and growing public sector accounts across Canada (Source: Robert Half | Job Search Landscape 2024).</li><li>Build and nurture relationships with government agencies, municipal clients, transportation departments, and other decision-makers in the public sector.</li><li>Act as a thought leader and trusted advisor in traffic solutions by staying up to date with industry trends, regulatory policies, and grant/transportation funding opportunities in Canada (Source: Robert Half | Job Search Landscape 2024).</li><li>Identify and pursue opportunities for expanding the company’s footprint in smart city initiatives, traffic infrastructure, and intelligent transportation systems (ITS).</li></ul><p><strong>Sales Team Building and Management</strong></p><ul><li>Recruit, train, motivate, and manage a high-performing sales team while fostering a positive, goal-oriented culture.</li><li>Develop a team structure that clearly defines roles and responsibilities while encouraging collaboration and open communication.</li><li>Establish regional territories and manage sales cycles for each geographic area under your purview.</li></ul><p><strong>KPI Development and Process Optimization</strong></p><ul><li>Define and monitor team goals, pipeline progression, and individual performance measures, with a particular focus on accountability and transparency.</li><li>Leverage data analytics to track and report on sales performance, ensuring team objectives are aligned with broader organizational goals.</li><li>Regularly evaluate sales metrics (e.g., revenue growth, client acquisition rates, contract renewal rates) and adjust plans to ensure targets are met.</li></ul><p><strong>Market and Client Insights</strong></p><ul><li>Collect and analyze market intelligence to better understand customer pain points, emerging technologies, and competitor dynamics.</li><li>Utilize feedback from public sector clients to strengthen company offerings and create innovative, tailored solutions for various traffic management challenges.</li></ul><p><strong>Collaboration with Internal Teams</strong></p><ul><li>Coordinate closely with Marketing, Product Management, and Operations teams to ensure alignment on go-to-market strategies, client needs, and project implementation timelines.</li><li>Provide critical customer insights to aid in the development of new products or solution enhancements.</li></ul>Digital Marketing Specialist<p>We are the industry leader in AI-driven Remote Facility Supervision solutions for the Trucking and Logistics sectors. Through our groundbreaking <strong>Maximum Telepresence Approach™</strong>, we provide state-of-the-art, data-driven security and operational insights that foster safer workplaces for millions annually. Our full suite of hardware and AI-driven solutions is revolutionizing security practices, surpassing traditional gatehouse methods. Supported by our professionally trained monitoring agents, we achieve an impressive 99.99% accuracy in critical security, safety, and operational support—operated 24/7/365—serving global giants alongside small and medium-sized enterprises.</p><p>We are looking for an experienced <strong>Marketing Manager</strong> to join our team and spearhead strategic marketing initiatives that will elevate our brand and amplify our impact in this rapidly growing industry.</p><p><br></p><p><strong>Objectives of the Role:</strong></p><ul><li>Develop a comprehensive understanding of our products, services, and industry differentiators to effectively communicate our value proposition.</li><li>Analyze customer behavior, psychographics, and buying trends to translate marketing activities into measurable sales outcomes.</li><li>Contribute to internal and external campaigns that drive lead generation and brand awareness.</li></ul><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Campaign Development & Execution:</strong> Create and implement dynamic marketing campaigns, including drafting persuasive copy, designing promotional materials, and measuring campaign performance.</li><li><strong>Event Marketing:</strong> Organize and execute trade shows, conferences, and related events to showcase our solutions. Manage event logistics, marketing assets, and post-event follow-ups.</li><li><strong>Social Media Management:</strong> Oversee company social media channels (especially LinkedIn), developing and executing engaging content to boost online presence and drive lead generation.</li><li><strong>CRM Management:</strong> Leverage <strong>Zoho CRM</strong> (preferred) or other platforms such as Salesforce or Dynamics to optimize marketing data and track customer interactions.</li><li><strong>Strategy Alignment:</strong> Collaborate closely with sales and product teams to ensure marketing strategies align with business objectives and foster customer engagement.</li><li><strong>Reporting & Analytics:</strong> Monitor marketing campaign effectiveness and deliver actionable insights through data-driven analysis.</li></ul><p><br></p>Sales Analyst<p>Our client is a very successful company in the auto industry. As a result of exciting growth and industry partnerships, they have added a new position of Sales Analyst to the team. Reporting to the Vice President, the Sales Analyst is responsible for sales analytics and other data analytics for one of its largest customers. The Sales Analyst's duties involve examining and analyzing sales and claims data, creating and managing data dashboards, and utilizing data analytics to optimize business operations. </p><p><br></p><p>To be considered for the role of Sales Analyst, you must have a University degree in Business combined with studies in Math or Data Analytics. An MBA or CPA is an asset. You must be able to sort and analyze complex data with an ability to understand what the numbers are saying. You must have strong business acumen combined with exceptional data analytics skills. You will be presenting data to the Senior Leadership Team within our client as well as to their client. You must therefore have excellent written and verbal communication skills. The ideal candidate is able to convey the message and story behind the numbers to help drive business decisions in Canada. </p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><p>• Analyzing and interpreting sales trends and metrics to identify areas of progression and regression</p><p>• Creating and maintaining data dashboards using Power BI, acting as a power user and architect</p><p>• Analyzing and interpreting claims data to identify key insights and trends</p><p>• Utilizing data mining techniques to derive meaningful insights from vast data sets</p><p>• Implementing variance analysis and providing explanations for identified variances</p><p>• Investigating and identifying variances in financial metrics and KPI reporting</p><p>• Assessing current reporting methods and suggesting new ways for improvement</p><p>• Using data analytics and financial analytics to drive strategic decision-making</p><p>• Examining changing competitive trends and their impact on sales</p><p>• Managing budget processes and ensuring alignment with financial KPIs</p><p>• Utilizing skills in analyzing trends to understand input and its impact on output.</p>Directeur/trice du développement des affaires<p>Notre client de l'industrie du transport est à la recherche d'un directeur du développement des affaires pour se joindre à son équipe. Il s'agit d'un poste à distance dont le siège social est situé à Montréal. Notre client fournit des plateformes logicielles qui rationalisent les opérations, améliorent l'efficacité et stimulent la croissance pour les entreprises qui ont besoin de transport. Nous sommes à la recherche d'un directeur ou d'un directeur principal du développement des affaires possédant une expertise approfondie de l'industrie du transport pour se joindre à leur équipe dynamique et contribuer à l'expansion de leur entreprise.</p><p><br></p><p><strong>Principales responsabilités :</strong></p><p>- Croissance stratégique : Diriger le développement et l'exécution de stratégies commerciales visant à étendre la présence dans l'industrie du transport, y compris la gestion de flotte, la logistique, la chaîne d'approvisionnement et les secteurs de la technologie du fret.</p><p>- Développement commercial : Identifier de nouvelles opportunités commerciales avec des clients potentiels, des partenaires et des alliances stratégiques dans le secteur des transports. Établir et entretenir des relations avec des clients, des partenaires et des alliances stratégiques dans le secteur des transports.</p><p>. Établir et entretenir des relations avec des décideurs clés afin de mettre en place des partenariats à long terme.</p><p>- Connaissance du marché : Utiliser les connaissances du secteur pour fournir des informations sur les tendances du marché, les problèmes rencontrés par les clients et les opportunités émergentes. Rester à l'affût des avancées technologiques en matière de transport et de logistique afin de proposer des solutions SaaS innovantes aux clients potentiels.</p><p>-Travailler en étroite collaboration avec l'équipe de vente afin d'assurer un alignement adéquat entre le développement commercial et les activités de vente.Apporter un soutien dans l'élaboration de propositions, la négociation d'accords et la conclusion de contrats.</p><p>- Gestion du pipeline : Développer et gérer un solide pipeline de ventes, en assurant un suivi cohérent, un suivi des progrès et des performances par rapport aux objectifs de développement commercial. Rendre compte régulièrement de l'état d'avancement des opportunités et des contrats clés.</p><p>- Collaboration : Travailler de manière transversale avec les équipes produit, marketing et succès client pour assurer l'alignement entre le développement commercial et les objectifs de l'entreprise. Fournir un retour d'information précieux sur les clients afin de contribuer au développement des produits.</p><p>- Négociation et gestion des contrats : Mener les négociations avec les principales parties prenantes et veiller à ce que les conditions contractuelles soient favorables et conformes aux objectifs de l'entreprise et aux besoins des clients.</p>Spécialiste en tarification<p>Nous recherchons un spécialiste en tarification pour rejoindre notre équipe situé à Ville Saint Laurent. En tant que Spécialiste en tarification, vous serez chargé de travailler en étroite collaboration avec les clients et les équipes internes pour développer des solutions optimales.</p><p><br></p><p>Responsabilités :</p><p><br></p><p>• Établir des coûts précis et des directives de tarification, en faisant remonter rapidement les problèmes à l'équipe de stratégie de tarification</p><p>• Être à l'écoute des besoins des clients et assurer la livraison des devis</p><p>• Collaborer étroitement avec les équipes de Gestion de Produits, de Ventes et d'Ingénierie pour proposer une solution mutuellement équitable</p><p>• Effectuer une analyse systémique des marges clients et produits en soutien aux directives de marges corporatives</p><p>• Aider à l'élaboration et à l'amélioration des outils analytiques et de tarification nécessaires pour évaluer les ventes de clients, de produits et les marges</p><p>• Utiliser le système SAP pour gérer les informations pertinentes</p><p>• Fournir un service à la clientèle exceptionnel tout en gérant les demandes des clients.</p>