Senior Digital AnalystWe are offering an exciting opportunity in the hospitality industry for a Senior Digital Analyst. The primary function of the role is to scrutinize web and digital performance data, extract valuable insights, and strategize optimizations to enhance digital experiences and business outcomes.<br><br>Responsibilities:<br>• Analyze web performance data to identify trends and opportunities for improvement<br>• Collaborate with stakeholders to inform decision-making and enhance digital performance<br>• Drive optimization strategies to improve digital experiences<br>• Utilize various tools such as OneTrust, Amazon Web Services (AWS), and Salesforce Platform for efficient performance monitoring and management<br>• Apply your knowledge of Web Content Accessibility Guidelines and Accessibility standards to ensure web accessibility<br>• Employ your skills in React and Node.js for web development tasks<br>• Leverage your experience in E-commerce operations and Technology management to contribute to eCommerce strategies<br>• Utilize JIRA and Confluence for project management and collaboration<br>• Ensure the security of digital platforms using appropriate security tools<br>• Provide technical support to team members and stakeholders as needed.Business Analyst<p>We are seeking a detail-oriented and technically proficient individual to join our team as an Intermediate Digital Business Analyst. This role will facilitate the Customer Loyalty product development, processes review, backlog grooming, user story and acceptance criteria creation, UAT support and more.</p><p><br></p><p>The Business Analyst should be able to manage and maintain +5 backlogs and concurrent projects ensuring timely milestone completion of requirements and other business analysis deliverables</p><p><br></p><p><strong>Business and Technical Analysis</strong></p><p>• Assess requirements and support implementation of customer loyalty, ecommerce, EV (electric vehicles), car wash, and retail related solution.</p><p>• Collaborate with cross-functional teams to gather, analyze, and document business requirements, ensuring clarity and alignment with organizational objectives.</p><p>• Groom and complete JIRA user stories with effective acceptance criteria.</p><p>• Translate business needs into technical specifications for retail and digital enhancements, ensuring effective communication between stakeholders and technical teams.</p><p>• Ability to create process flows, swimlanes, wireframes, and functional documentation. Support design and implementation of technology solutions, ensuring they meet the defined requirements and contribute to business goals.</p><p>• Contribute to the product vision and roadmaps by providing user needs, stakeholder’s priorities, business insights.</p><p>• Leveraged data analytics and trends (Tableau or PowerBi) to define KPIs, manage metrics, analyze service performance, and support data-driven product strategies.</p><p><br></p><p><strong>Stakeholder Engagement and Communication:</strong></p><p>• Serve as a liaison between technical teams and business stakeholders to ensure clear communication of requirements and project status.</p><p>• Facilitate workshops and meetings to gather business requirements, discuss project scope, and clarify technical specifications with stakeholders.</p><p>• Collaborate with product owners and project managers to prioritize and manage project deliverables, ensuring alignment with business objectives.</p><p>• Foster collaboration and knowledge-sharing across teams to ensure seamless delivery.</p><p>Process Improvement and Best Practices:</p><p>• Contribute to the continuous improvement of processes and methodologies within the data team, promoting best practices in data management and analytics.</p><p>• Develop and maintain technical documentation, including data dictionaries, process flows, and user guides to support the adoption of data solutions across the organization.</p><p>• Strong workshop and brainstorming facilitation skills.</p>Sales Analyst<p>Our client is a very successful company in the auto industry. As a result of exciting growth and industry partnerships, they have added a new position of Sales Analyst to the team. Reporting to the Vice President, the Sales Analyst is responsible for sales analytics and other data analytics for one of its largest customers. The Sales Analyst's duties involve examining and analyzing sales and claims data, creating and managing data dashboards, and utilizing data analytics to optimize business operations. </p><p><br></p><p>To be considered for the role of Sales Analyst, you must have a University degree in Business combined with studies in Math or Data Analytics. An MBA or CPA is an asset. You must be able to sort and analyze complex data with an ability to understand what the numbers are saying. You must have strong business acumen combined with exceptional data analytics skills. You will be presenting data to the Senior Leadership Team within our client as well as to their client. You must therefore have excellent written and verbal communication skills. The ideal candidate is able to convey the message and story behind the numbers to help drive business decisions in Canada. </p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><p>• Analyzing and interpreting sales trends and metrics to identify areas of progression and regression</p><p>• Creating and maintaining data dashboards using Power BI, acting as a power user and architect</p><p>• Analyzing and interpreting claims data to identify key insights and trends</p><p>• Utilizing data mining techniques to derive meaningful insights from vast data sets</p><p>• Implementing variance analysis and providing explanations for identified variances</p><p>• Investigating and identifying variances in financial metrics and KPI reporting</p><p>• Assessing current reporting methods and suggesting new ways for improvement</p><p>• Using data analytics and financial analytics to drive strategic decision-making</p><p>• Examining changing competitive trends and their impact on sales</p><p>• Managing budget processes and ensuring alignment with financial KPIs</p><p>• Utilizing skills in analyzing trends to understand input and its impact on output.</p>Manager of Business Analysis<p>Our client is currently seeking a Manager of Business Analysis<strong> </strong>to lead their IT Business Analysis team and oversee multiple strategic projects, ensuring the delivery of tailored business solutions to meet organizational objectives. This role offers a unique opportunity to manage a team of skilled Business Analysts across Canada while supporting key IT initiatives, including enhancements, and in-house ERP system improvements.</p><p> </p><p><strong><u>Key Responsibilities:</u></strong></p><p> </p><ul><li>Lead the planning, development, and implementation of business relationship services, including eCommerce and digital platforms.</li><li>Manage and mentor a team of Business Analysts, overseeing work distribution, coaching, development, and performance.</li><li>Serve as a critical liaison between IT and business units, facilitating communications and aligning projects with organizational goals.</li><li>Conduct research on trends, emerging technologies, and industry best practices to recommend innovative solutions to business challenges.</li><li>Lead projects from start to finish, including creating project plans, defining requirements, managing budgets/schedules, and ensuring successful delivery.</li><li>Prioritize system development projects in collaboration with stakeholders, preparing business cases and addressing competing requirements.</li><li>Oversee the usability and reliability of IT systems, ensuring operational issues are resolved efficiently.</li></ul>Digital Advertising Specialist<p>This is a chance to join a well-established Vancouver-based marketing agency in the role of Paid Search Specialist. You’ll be working with various clients on their digital ad campaigns, with a focus on pay–per-click (PPC) and paid advertising. </p><p><br></p><p>If you are an experienced digital marketing professional with a speciality in paid search advertising, then please get in contact to discuss this role in more detail. </p><p><br></p><p>In this position, you’ll be working with a team of digital marketers, and your teammates will be focused on content, copywriting, graphics and SEO. And you will have a clear focus on the PPC and paid campaigns. </p><p><br></p><p>This is a full-time position, and includes a competitive base salary, paid vacation and extended health and dental benefits. </p><p><br></p><p>In this Paid Search Specialist role, you will work primarily from your home office, with occasional get-togethers with your teammates in Vancouver. This role is open to individuals who are already living across Canada. </p><p><br></p><p>One of the attractive aspects of this role, is the chance to join a team of experienced marketers. Your team members have years of industry experience and there will be chances to learn from them. You will be well-supported by the other members of your team. </p><p><br></p><p><strong>How to Apply</strong></p><p><br></p><p>A bit about myself - my name is Nathan Wawruck, and I am a recruitment consultant based in Vancouver, BC. I have over a decade of matching marketing professionals to job opportunities, and I am always looking to connect with like-minded people in the Vancouver area.</p><p><br></p><p>If you're interested in pursuing this role, please apply to this posting online, and contact me for an initial discussion. This is a chance for us to discuss specifics, such as the company name, the key hiring managers, and the more in-depth job requirements. This is also a great opportunity to talk about your overall career goals and preferences. We can even discuss other potential roles which may fit what you're looking for. Please find me on LinkedIn by searching my name: Nathan Wawruck</p>Marketing Manager<p>We're currently looking for a Marketing Manager for our esteemed client, a leading software firm renowned for delivering top-notch safety software solutions to a global clientele. The role offers a platform to shine your varied marketing expertise as you get knee-deep into strategic, managerial responsibilities.</p><p>Who they are:</p><p>Founded in 2006, our client has been a pioneer in developing world-class software solutions with a strong focus on client relationships and continuous innovation. Currently, they're embarked on a journey of growth across North America and worldwide. As a SaaS establishment with robust B2B ties, they present an innovative and collaborative environment that encourages new ideas and ownership.</p><p>About the role:</p><p>The Marketing Manager's position revolves around increasing product visibility in a competitive market, shaping website strategies and managing various marketing initiatives. The candidate should have a keen strategic approach, strong digital marketing skills, and be on-site based out of our Sherwood Park office, AB.</p><p><br></p><p>Your role will be expected to:</p><ul><li>Collaborate on the development and implementation of comprehensive B2B marketing strategies.</li><li>Lead development and execution of website strategy.</li><li>Create and manage content strategy to support lead generation and brand engagement.</li><li>Analyze website and campaign performance metrics and optimize strategies based on insights.</li></ul><p><br></p><p><br></p>Marketing Coordinator<p>Our client in Newmarket, Ontario is looking for a Marketing Coordinator for a 1 month contract. This is a hybrid position, and the selected candidate must be able to work in office a minimum of 3 per week, some local travel may be required. </p><p><br></p><p>The Marketing Coordinator will be supporting the Marketing Manager with tradeshow coordination, marketing campaigns, and ad hoc marketing support. </p><p><br></p><p>Responsibilities: </p><ul><li>Compile and design PowerPoint presentations, incorporating provided content, images, charts, and data (light research as needed)</li><li>Assist in pre-assembling tradeshow booths, including packing and preparing materials for shipment (medium lifting)</li><li>Provide light tradeshow management support, such as booth registration, coordinating booth services, and handling logistics. May include onsite setup and assistance</li><li>Organize and ship product samples</li><li>Collaborate with cross-functional teams to ensure project success</li></ul>Spécialiste au marketing digital<p>Notre client, une entreprise dans le domaine des produits de santé, est à la recherche d'un Spécialiste en marketing digital pour rejoindre leur équipe à St-Bruno.. En tant que Spécialiste en marketing digital, vous serez chargé de gérer les campagnes publicitaires en ligne, de mettre à jour le site web et d'analyser les KPIs pour augmenter le trafic et la conversion.</p><p><br></p><p>Responsabilités:</p><p>• Élaborer la stratégie de communication digitale pour toutes les marques, en accord avec les objectifs de l'entreprise.</p><p>• Gérer les campagnes publicitaires en ligne, y compris sur Google Ads, Facebook Ads, YouTube, etc.</p><p>• Assurer la mise à jour du site web, produire et modifier les contenus en fonction des activités de l'entreprise (lancements de produits, promotions, événements, etc.).</p><p>• Produire des rapports d'analyse de nos KPIs, proposer des recommandations pour augmenter le trafic, recruter de nouveaux consommateurs, augmenter la conversion.</p><p>• Participer aux réunions de vente et présenter la stratégie digitale lorsque nécessaire.</p><p>• Assumer toutes autres tâches associées à votre fonction</p>