4 results for Public Relationscommunications Specialist

Paid Media Manager Job Overview:Our client, an innovative and fast-growing advertising agency, is seeking a seasoned Paid Media Manager to lead their digital advertising efforts and drive campaign success for their portfolio of established clients. This role serves as a cornerstone for strategic leadership, campaign execution, and cross-functional collaboration in an agency environment. As a Paid Media Manager, you will oversee omni-channel campaigns, refine budget pacing and tracking, ensure seamless technical integrations, and manage client communication to achieve outstanding results. Key Responsibilities:Collaboration in a Team-Oriented Agency:<ul><li>Partner with leadership, account managers, and creative teams to align paid media strategies with larger agency and client objectives.</li><li>Drive innovative ad operations processes that prioritize scalability, accuracy, and efficiency.</li><li>Cultivate a solution-oriented mindset in a fast-paced environment where flexibility and teamwork are key.</li></ul>Budget Oversight:<ul><li>Manage and monitor advertising budgets (~$1M+ annually) across multiple platforms, ensuring campaigns adhere to timelines and client performance benchmarks.</li><li>Proactively adjust budgetary allocations to optimize performance and ROI in real time.</li></ul>Campaign Results & Reporting:<ul><li>Use platforms like GA4 and other advanced analytics tools to track, analyze, and communicate campaign success metrics.</li><li>Conduct A/B testing to refine targeting, creative content, and conversion strategies.</li><li>Present detailed post-campaign reports and actionable insights to both internal teams and clients.</li></ul>In-Platform Expertise:<ul><li>Leverage hands-on experience across Google Ads, Meta (Facebook), TikTok, Pinterest, YouTube, Bing, and other platforms for campaign execution and optimization.</li><li>Implement and maintain accurate tracking through Google Tag Manager and other tools to ensure data fidelity.</li></ul>Client Communication Excellence:<ul><li>Act as a client-facing leader to translate technical advertising strategies and insights into easy-to-understand narratives.</li><li>Collaborate with clients to align personal business goals with agency deliverables.</li></ul>Quality Assurance & Compliance:<ul><li>Ensure all campaigns comply with industry standards, privacy regulations, and advertising platform guidelines.</li><li>Build and enforce quality assurance protocols to confirm campaigns meet client expectations before and after launch.</li></ul>Additional Job Tasks:<ul><li>Conduct proactive account and budget reviews.</li><li>Maintain accurate and up-to-date campaign trackers to highlight performance trends and issues.</li><li>Address and resolve issues related to tracking, CRM integrations, and platform discrepancies.</li><li>Forecast targeting and ROI for new clients or prospective campaign launches.</li><li>Monitor ongoing KPIs while routinely identifying new optimization opportunities per platform suggestions (e.g., Google Recommendations tab).</li></ul>

Sales Manager We are seeking an experienced and results-oriented Sales Manager to lead our clients efforts in the traffic management and transportation technology sector, with a strong focus on selling to public sector clients across Canada. In this role, you will build and execute sales strategies, structure a high-performing sales team, and establish data-driven KPIs to grow market share and secure long-term partnerships with clients contributing to Canada's public infrastructure needs.You will play a key leadership role in driving growth, streamlining sales processes, and ensuring our team’s alignment with company goals and industry demands. This is a great opportunity to make a tangible impact in a fast-growing industry that serves municipalities, government organizations, and other public sector entities committed to improving road safety, mobility, and traffic management. Sales Leadership and Public Sector Partnership Development<ul><li>Develop and implement a strategic business plan aimed at acquiring, retaining, and growing public sector accounts across Canada (Source: Robert Half | Job Search Landscape 2024).</li><li>Build and nurture relationships with government agencies, municipal clients, transportation departments, and other decision-makers in the public sector.</li><li>Act as a thought leader and trusted advisor in traffic solutions by staying up to date with industry trends, regulatory policies, and grant/transportation funding opportunities in Canada (Source: Robert Half | Job Search Landscape 2024).</li><li>Identify and pursue opportunities for expanding the company’s footprint in smart city initiatives, traffic infrastructure, and intelligent transportation systems (ITS).</li></ul>Sales Team Building and Management<ul><li>Recruit, train, motivate, and manage a high-performing sales team while fostering a positive, goal-oriented culture.</li><li>Develop a team structure that clearly defines roles and responsibilities while encouraging collaboration and open communication.</li><li>Establish regional territories and manage sales cycles for each geographic area under your purview.</li></ul>KPI Development and Process Optimization<ul><li>Define and monitor team goals, pipeline progression, and individual performance measures, with a particular focus on accountability and transparency.</li><li>Leverage data analytics to track and report on sales performance, ensuring team objectives are aligned with broader organizational goals.</li><li>Regularly evaluate sales metrics (e.g., revenue growth, client acquisition rates, contract renewal rates) and adjust plans to ensure targets are met.</li></ul>Market and Client Insights<ul><li>Collect and analyze market intelligence to better understand customer pain points, emerging technologies, and competitor dynamics.</li><li>Utilize feedback from public sector clients to strengthen company offerings and create innovative, tailored solutions for various traffic management challenges.</li></ul>Collaboration with Internal Teams<ul><li>Coordinate closely with Marketing, Product Management, and Operations teams to ensure alignment on go-to-market strategies, client needs, and project implementation timelines.</li><li>Provide critical customer insights to aid in the development of new products or solution enhancements.</li></ul>

Marketing and Design Coordinator How to Apply Ready to take the next step? Let’s connect! My name is Klaudia Cristante, and I’m a Recruitment Consultant at Robert Half Vancouver, always eager to network with talented IT professionals. Apply directly to this posting and find me on Linkedin, and we can work through the next steps. Description: We’re looking for a creative Marketing & Design Coordinator with a passion for technology, innovation, and marketing for our client in the technology accessory industry. This is a hybrid position, requiring you to be in the office located in North Vancouver 3x a week.

Sales Analyst Our client is a very successful company in the auto industry. As a result of exciting growth and industry partnerships, they have added a new position of Sales Analyst to the team. Reporting to the Vice President, the Sales Analyst is responsible for sales analytics and other data analytics for one of its largest customers. The Sales Analyst's duties involve examining and analyzing sales and claims data, creating and managing data dashboards, and utilizing data analytics to optimize business operations. To be considered for the role of Sales Analyst, you must have a University degree in Business combined with studies in Math or Data Analytics. An MBA or CPA is an asset. You must be able to sort and analyze complex data with an ability to understand what the numbers are saying. You must have strong business acumen combined with exceptional data analytics skills. You will be presenting data to the Senior Leadership Team within our client as well as to their client. You must therefore have excellent written and verbal communication skills. The ideal candidate is able to convey the message and story behind the numbers to help drive business decisions in Canada. Responsibilities: • Analyzing and interpreting sales trends and metrics to identify areas of progression and regression• Creating and maintaining data dashboards using Power BI, acting as a power user and architect• Analyzing and interpreting claims data to identify key insights and trends• Utilizing data mining techniques to derive meaningful insights from vast data sets• Implementing variance analysis and providing explanations for identified variances• Investigating and identifying variances in financial metrics and KPI reporting• Assessing current reporting methods and suggesting new ways for improvement• Using data analytics and financial analytics to drive strategic decision-making• Examining changing competitive trends and their impact on sales• Managing budget processes and ensuring alignment with financial KPIs• Utilizing skills in analyzing trends to understand input and its impact on output.