Chief Marketing Officer in Grand Rapids, MI

Chief Marketing Officer Job Description

The chief marketing officer (CMO) leads all aspects of, and manages the teams responsible for, a company’s overall marketing operations. The CMO must be knowledgeable of multiple specialized disciplines — both analytical and creative — including production, legal, financial and IT. This role requires excellent leadership, organizational and communication skills.

Typical chief marketing officer duties:

Overseeing brand and digital strategy, product development, advertising, promotions, and partnerships

Reviewing and coordinating marketing budgets, campaigns and vendor contracts to meet organizational goals

Taking charge of sales, product management, customer service, customer retention and other functions

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Salary for Chief Marketing Officer in Grand Rapids, MI

146630 - 209625

25th percentile

146630

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

172215

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

209625

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Vice President of Marketing

124700

144695

166625