Content Manager in Baltimore, MD

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager in Baltimore, MD

72020 - 101400

25th percentile

72020

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

84500

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

101400

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

71760

93340

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70460

84760

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69680

86060

99320

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67080

81640

95160

Interactive/Web Copywriter

64740

78520

99060

Copy Editor

54860

72020

82420

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49920

59280

70460

Web Content Manager

69940

81380

96980

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62660

73320

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