Content Manager in Grand Rapids, MI

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search enginesConfirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approachAnalyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager in Grand Rapids, MI
59555 - 83850
25th percentile
59555
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
69875
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
83850
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Content Strategist 59340 77185 93525 Proposal Specialist 58265 70090 79550 Technical Writer – Marketing and Creative 57620 71165 82130 Copywriter 55470 67510 78690 Interactive/Web Copywriter 53535 64930 81915 Copy Editor 45365 59555 68155 Proofreader 41280 49020 58265 Web Content Manager 57835 67295 80195 Web Content Coordinator 44720 51815 60630
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