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Digital Strategist in Sacramento, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Sacramento, CA
98235 - 136253
25th percentile
98235
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
115718
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
136253
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 88245 110168 125985 Digital Marketing Specialist 62993 75203 89355 Digital Project Manager 81308 104063 122933 Email Marketing Manager 76035 96293 114608 Email Marketing Specialist 56888 70485 81308 Marketing Automation Specialist 77145 89078 104895 SEO Specialist 72983 84915 99623 Paid Search Specialist 68543 81585 92408 Social Media Manager 69375 86580 106005 Social Media Specialist 56610 67710 80475 Digital Community Manager 58553 72428 83528

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