Marketing Automation Specialist in Charlotte, NC

Marketing Automation Specialist Job Description

Marketing automation specialists work closely with designers, developers and project managers to implement programmatic and operational initiatives through a company’s marketing automation platform. Candidates for this role must have strong knowledge of customer relationship management (CRM) and database management software and best practices. Marketing automation specialists work with marketing automation and email automation tools and should understand social media marketing. Excellent communication, organizational, project management and critical-thinking skills, as well as a strong attention to detail, are required for this position. Working knowledge of HTML and a bachelor’s degree in marketing or computer science are often preferred.

Typical marketing automation specialist duties:

Creating and executing marketing automation campaigns and workflows across platforms, and testing performanceDistributing findings about campaign performance to the marketing team and recommending strategies for improvement Managing lead generation and lead nurturing, creating lead scoring rules to drive conversations, and handling customer segmentation and targeting

Looking for a marketing automation specialist or a marketing automation specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can help you with your marketing automation specialist staffing needs.
Salary for Marketing Automation Specialist in Charlotte, NC
70543 - 95918
25th percentile
70543
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
81454
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
95918
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 89828 105814 124591 Digital Marketing Manager 80693 100739 115203 Digital Marketing Specialist 57601 68766 81708 Digital Project Manager 74349 95156 112411 Email Marketing Manager 69528 88051 104799 Email Marketing Specialist 52019 64453 74349 SEO Specialist 66736 77648 91096 Paid Search Specialist 62676 74603 84499 Social Media Manager 63438 79170 96933 Social Media Specialist 51765 61915 73588 Digital Community Manager 53541 66229 76379
Tell us about the position
Permanent Placement Contract Talent
Contact information