Marketing Manager in Sacramento, CA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channels

Overseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelines

Managing the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Sacramento, CA

99623 - 140693

25th percentile

99623

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

119325

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

140693

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Chief Marketing Officer

189255

222278

270563

Vice President of Marketing

160950

186758

215063

Marketing Director

120713

146243

180375

Marketing Coordinator

55223

68543

83528

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