Paid Search Specialist in Baltimore, MD

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertising

Developing landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practices

Analyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your SEM/PPC specialist staffing needs.

Salary for Paid Search Specialist in Baltimore, MD

64220 - 86580

25th percentile

64220

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

76440

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

86580

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

92040

108420

127660

Digital Marketing Manager

82680

103220

118040

Digital Marketing Specialist

59020

70460

83720

Digital Project Manager

76180

97500

115180

Email Marketing Manager

71240

90220

107380

Email Marketing Specialist

53300

66040

76180

Marketing Automation Specialist

72280

83460

98280

SEO Specialist

68380

79560

93340

Social Media Manager

65000

81120

99320

Social Media Specialist

53040

63440

75400

Digital Community Manager

54860

67860

78260

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire