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Paid Search Specialist in Orange, CA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Orange, CA
72865 - 98235
25th percentile
72865
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
86730
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
98235
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 104430 123015 144845 Digital Marketing Manager 93810 117115 133930 Digital Marketing Specialist 66965 79945 94990 Digital Project Manager 86435 110625 130685 Email Marketing Manager 80830 102365 121835 Email Marketing Specialist 60475 74930 86435 Marketing Automation Specialist 82010 94695 111510 SEO Specialist 77585 90270 105905 Social Media Manager 73750 92040 112690 Social Media Specialist 60180 71980 85550 Digital Community Manager 62245 76995 88795

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