Paid Search Specialist in Reno, NV

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertising

Developing landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practices

Analyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your SEM/PPC specialist staffing needs.

Salary for Paid Search Specialist in Reno, NV

66690 - 89910

25th percentile

66690

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

79380

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

89910

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

95580

112590

132570

Digital Marketing Manager

85860

107190

122580

Digital Marketing Specialist

61290

73170

86940

Digital Project Manager

79110

101250

119610

Email Marketing Manager

73980

93690

111510

Email Marketing Specialist

55350

68580

79110

Marketing Automation Specialist

75060

86670

102060

SEO Specialist

71010

82620

96930

Social Media Manager

67500

84240

103140

Social Media Specialist

55080

65880

78300

Digital Community Manager

56970

70470

81270

Hiring? Start here.

Access millions of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology.

Find your next hire