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SEO Specialist in West Palm Beach, FL

SEO Specialist Job Description

This professional formalizes search engine optimization (SEO) strategies and helps lead the technology team in their implementation efforts across all websites and brand extensions. The SEO specialist works closely with marketing and product development teams, as well as agency partners, and serves as a functional expert for inbound linking strategies. Candidates for this role must have in-depth knowledge of online media and SEO, including keyword selection and utilization. Critical-thinking and communication skills are also essential. Knowledge of search engine marketing (SEM) is typically valued. Employers may also seek candidates with general knowledge of HTML, CSS, JavaScript and web analytics, and marketing or business development experience.

Typical seo specialist duties:

Planning, executing and managing SEO strategy and implementing SEO best practices to ensure websites and brand extensions are optimized for ranking on major search enginesMonitoring search terms, rankings and analytics continuously to gauge the performance of websites and make recommendations for improvementServing as a functional expert for inbound linking strategies and monitoring redirects, click rate, bounce rate and other performance metrics

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Salary for SEO Specialist in West Palm Beach, FL
69038 - 94238
25th percentile
69038
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
80325
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
94238
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 92925 109463 128888 Digital Marketing Manager 83475 104213 119175 Digital Marketing Specialist 59588 71138 84525 Digital Project Manager 76913 98438 116288 Email Marketing Manager 71925 91088 108413 Email Marketing Specialist 53813 66675 76913 Marketing Automation Specialist 72975 84263 99225 Paid Search Specialist 64838 77175 87413 Social Media Manager 65625 81900 100275 Social Media Specialist 53550 64050 76125 Digital Community Manager 55388 68513 79013

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