Social Media Specialist in Fresno, CA

Social Media Specialist Job Description

Social media specialists identify, evaluate, select and monitor the most relevant social media channels for an organization. They also create and maintain up-to-date social media plans, and moderate and oversee an organization’s presence on social media. Excellent knowledge of social media platforms and best practices is a must for this position. Strong verbal and writing skills and the ability to manage multiple projects at once are also essential to success. Web design and publishing skills along with an understanding of search engine optimization (SEO) are also valued by many employers.

Typical social media specialist duties:

Collecting, analyzing and reporting on social media metrics to drive greater audience engagementResearching current and emerging social media trends to find new opportunities for business growthWorking with copywriters and designers to ensure the content published to social media channels is useful for and appealing to target audiences

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Salary for Social Media Specialist in Fresno, CA
51000 - 72500
25th percentile
51000
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
61000
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
72500
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 88500 104250 122750 Digital Marketing Manager 79500 99250 113500 Digital Marketing Specialist 56750 67750 80500 Digital Project Manager 73250 93750 110750 Email Marketing Manager 68500 86750 103250 Email Marketing Specialist 51250 63500 73250 Marketing Automation Specialist 69500 80250 94500 SEO Specialist 65750 76500 89750 Paid Search Specialist 61750 73500 83250 Social Media Manager 62500 78000 95500 Digital Community Manager 52750 65250 75250
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