285 results for Customer Experience Marketing Manager

Marketing Manager Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. Responsibilities: <ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul>

Marketing Manager This is a full time/direct hire hybrid role with our client in Atlanta, GA. We are offering an exciting opportunity for a Marketing Manager in Atlanta, GA. In this role, you will be leading a team of marketing coordinators and graphic designers, and will be instrumental in supporting our regional business development goals. Your focus will be in the areas of proposal, process management, scheduling, resource allocation, and supervision and mentoring of marketing staff. Responsibilities:• Lead and manage a team of marketing coordinators and graphic designers• Oversee the development and management of proposal processes, scheduling, and resource allocation• Provide supervision and mentorship to regional marketing staff• Stay abreast of industry developments and tools, and share this knowledge with team members• Ensure the quality of submittals and marketing materials• Coordinate strategic-level pursuits• Assist in the writing and editing of technical and non-technical proposal sections• Lead in the preparation of interviews, including coordination and coaching of presenters• Analyze client accounts and plan winning strategies• Participate in business development meetings and contribute to opportunity tracking and revenue forecasting• Manage the CRM database within the region and maintain standards• Monitor and support outside marketing activities, such as conferences, open house events, and trade shows.

Strategic Marketing Manager Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. ***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.*** Responsibilities: Strategic Planning<ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul> Market Research and Analysis<ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul> Product Positioning and Messaging<ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul> Sales Enablement<ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>

Email Marketing Manager Robert Half's client is looking for an Email Marketing Manager in the Hartford, CT area. This is 3-month remote, 40-hour-per-week opportunity; candidates should be able to work eastern (ET) hours. In this role you will be developing and managing email marketing campaigns using Listrak, conducting quality assurance tests on emails to ensure accurate crediting and linking, and collaborating with various teams to present data and coordinate marketing strategies. If available and interested apply today!

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

Product Marketing Manager Robert Half, Marketing & Creative is looking for a Product Marketing Manager to work onsite for a client in Austin, Texas. The Product Marketing Manager will work with marketing and technology teams to lead the product marketing initiatives and rollouts, supporting sales. The Product Marketing Manager will be communicating across multiple disciples - both written and verbal. Product Marketing Manager will be identifying features, benefits and value propositions for each new product, working with the sales teams to strategize end goals. Product Marketing Manager will be leading meetings and uncovering opportunities in multiple client channels. Product Marketing Manager will be the liaison between product and marketing teams to create marketing materials, website projects, email campaigns, etc.

Marketing Manager We are looking for a Marketing Manager to join our team in Englewood, Colorado. In this role, you will be developing and implementing content strategies, managing social media activities, and driving marketing initiatives to increase sales growth. Responsibilities• Develop and execute marketing programs from inception to completion, utilizing internal resources and fostering teamwork• Collaborate with various teams on an array of materials such as creative briefs, web pages, presentations, videos, social media posts, and marketing materials• Create engaging promotional videos for brand promotion across various social media platforms and websites• Optimize and edit graphic and video content suitable for different social media platforms• Participate in video projects from conceptualization to delivery, including storyboard, design, animation, and production• Generate graphics, illustrations, and other creative materials for the web, social media, and other digital platforms in line with our brand and values• Leverage customer insights, market analysis, and marketing best practices to formulate successful strategies• Conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies• Collaborate with email, performance marketing, and web teams to design and evolve lead-nurturing tactics• Manage content and updates for customer touch points, participate in events, and provide sales support• Analyze customer and market insights to inform outreach strategies, increase customer conversions, and generate more leads with experience in the field• Present marketing programs, strategies, and budgets to internal and external teams, as well as senior leaders• Design infographics and presentation materials to simplify complex concepts and data• Oversee the design and uploading process for all project materials, adhering to best practices for using a content management system• Maintain internal databases for designs, photography, and video.

Digital Marketing Manager We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role. Responsibilities: • Lead the strategic analysis and reporting of digital customer journeys • Ensure the optimization and accuracy of data management • Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic • Develop robust tracking solutions and navigate privacy regulations • Manage marketing analytics tools and maintain data accuracy • Direct the creation of dashboards and data visualization • Spearhead A/B testing and tagging initiatives • Oversee a team and maintain budget accountability • Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition • Ensure brand awareness and consumer awareness through effective campaign planning.

Digital Marketing Manager We are on the lookout for a Digital Marketing Manager to join our team in the Wholesale Distribution industry based in Coppell, Texas. As a Digital Marketing Manager, your role will involve launching and promoting a marketplace for consumers, planning and executing campaigns, and managing CRM platforms. This is a remote position. Responsibilities: • Launch and promote a consumer-focused marketplace as part of our digital marketing strategy. • Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management. • Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance. • Plan and implement marketing campaigns that align with our eCommerce objectives. • Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry. • Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records. • Manage customer inquiries and monitor customer accounts to take appropriate actions.

Digital Marketing Operations Manager Robert Half Marketing & Creative is looking for a Digital Marketing Operations Manager for one of our clients in Charlotte, NC! This position is a 100% remote ongoing freelance opportunity! Responsibilities: • Lead the development and optimization of our marketing operations strategy, ensuring flawless execution across multiple platforms like email, SMS, digital, and voice/inside sales.• Utilize HubSpot extensively for marketing automation, lead management, and reporting tasks.• Drive the mapping and refining process of the customer journey, identifying crucial touchpoints to boost engagement and conversion rates.• Design, implement, and analyze omnichannel marketing campaigns that align with our business objectives.• Work closely with sales, product, and customer success teams to drive alignment and enhance lead nurturing strategies.• Measure and report on key marketing metrics, providing insights and making recommendations for continuous improvement.• Maintain data integrity and ensure compliance with marketing best practices and regulations.• Leverage your expertise in Bing, Content Management System (CMS), CRM, Facebook Insights, Google Ad, Advertisements, Analytics, Blogging, Brand Awareness, Campaign Planning, HubSpot, Omnichannel marketing, Digital Marketing, Integrated Marketing Campaigns, Marketing Campaign, Online Marketing Campaigns, Customer journey, Customer Journey Mapping, and Email Marketing to drive successful marketing operations.

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

Marketing Manager We are in search of a Marketing Manager to join our client's team for a remote, contract opportunity. This role involves supporting key consulting practice areas to help expand our regional and national eminence. The Marketing Manager will collaborate with marketers, sales team members, and key industry leaders within the firm to develop demand generation programs that support sales initiatives, aiming to drive long-term revenue growth. The focus will be on designing, implementing, and developing marketing programs, sales support materials, and events to promote a range of consulting services. Responsibilities:• Collaborate with the marketing team to develop key messaging and value propositions that engage and meet the overall goals of consulting practice areas.• Keep up-to-date with event, webinar, social, and campaign best practices, promoting the advancement of new ideas and innovation to improve the effectiveness and efficiency of marketing efforts.• Evaluate the effectiveness of marketing initiatives and content, both overall and in each channel.• Work with the brand creative team to ensure all campaign content is consistent in terms of style, quality, and tone of voice.• Oversee event and webinar goals and objectives from initial request through final deliverable.• Collaborate with sales and industry leadership to develop and promote content and drive attendance to live and online events.• Work with team members to develop digital marketing campaigns, including social, PPC, display, website inbound, etc.• Use various business technologies including CRM products, reporting tools, and project management systems.• Manage complex problems and stakeholders, evaluate and prioritize needs and create actionable recommendations.• Exhibit proactive behavior with strong organizational, writing, and communication skills.

Brand Manager Robert Half is seeking a Brand Manager to oversee key consumer experience initiatives and drive the performance of our SEO and eCommerce marketing programs. This role involves managing KPIs across digital marketing channels (e.g., SEO, SEM), deriving actionable insights to inform strategy, and optimizing site performance for growth. You will collaborate with internal teams and agency partners to create optimized content, track budget priorities, and apply data-driven recommendations for continuous improvement. Additionally, you will support site optimizations to enhance speed, accessibility, and organic search ranking while staying at the forefront of industry best practices. Key Responsibilities:<ul><li>Manage and optimize key digital marketing programs, including SEO, SEM, and eCommerce.</li><li>Monitor KPIs, analyze performance, and implement ongoing improvements to drive traffic and engagement.</li><li>Collaborate with teams to execute content strategies and improve site performance.</li><li>Stay informed on digital marketing trends, providing recommendations for growth and optimization.</li></ul> 02720-0012886299

Field Marketing Manager We are offering a long-term contract employment opportunity for a Field Marketing Manager in AMES, Iowa, 50010, United States. In the service industry, this role is vital for maintaining the efficiency and effectiveness of our marketing services. As a Field Marketing Manager, you will be responsible for shaping and executing marketing plans, particularly within account-based marketing frameworks, and collaborating with various teams. Responsibilities: • Developing and implementing B2B SaaS marketing frameworks • Establishing successful lead generation and sales enablement marketing strategies • Collaborating effectively with sales leaders, regional teams, and other stakeholders • Utilizing Marketo and Salesforce for marketing purposes • Designing multi-touch, integrated marketing campaigns • Using data-driven decisions to guide strategic thinking • Managing and delivering field marketing services • Ensuring effective communication with remote management autonomously • Focusing on B2B SaaS Regional field marketing • Maintaining self-motivation and the ability to work independently.

Sales & Marketing Director We are in the hunt for a Sales & Marketing Director to become a part of our manufacturing team, stationed in Newark, New Jersey. The role involves oversight of our sales and marketing initiatives, with a focus on growing brand awareness and improving our market positioning. Responsibilities: • Develop and implement strategic marketing plans to enhance brand visibility • Utilize Google Analytics and Facebook Insights for market research and analysis • Manage and optimize advertising campaigns through platforms like Google AdWords • Leverage CRM systems for efficient customer relationship management • Oversee the budgeting process to ensure optimal use of resources • Use Adobe Creative Cloud for creating compelling marketing materials • Plan and coordinate marketing campaigns aligning with company objectives • Maintain clear and effective communication with the team and stakeholders • Monitor and analyze the effectiveness of marketing initiatives and campaigns • Ensure all marketing activities adhere to the company's brand guidelines.

Marketing Manager We are in the market for a Marketing Manager to join our operations in Miami, Florida. This role is crucial in leading and coordinating marketing efforts to promote the launch of a premium iron supplement product. The Marketing Manager will work closely with agencies to devise and implement marketing strategies, ensuring an integrated approach across retail, eCommerce, and hospital channels to achieve substantial revenue growth. Responsibilities: • Collaborate with external agencies to conceive and execute integrated marketing campaigns, aligning with our business objectives. • Ensure uniformity in messaging and branding across all platforms through coordinated cross-channel campaigns. • Drive online sales by refining digital strategies, including paid media, email campaigns, and promotions in the e-commerce realm. • Enhance product visibility in retail by implementing strategies such as in-store promotions and merchandising. • Develop targeted campaigns for hospital channels, focusing on education and awareness, and work alongside sales teams to consolidate relationships and generate leads. • Keep a close eye on campaign performance metrics across all channels, providing actionable insights for optimization. • Generate and present reports on campaign success and ROI to senior leadership. • Leverage a comprehensive digital marketing toolkit to develop and execute innovative marketing ideas. • Utilize skills in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Budget Processes, and Campaign Planning. • Foster strong communication and interpersonal skills for agency and stakeholder management.

Director of Growth Marketing We are in search of a Director of Growth Marketing to join our San Diego-based team. As a Director of Growth Marketing, you will be instrumental in strategizing and executing customer acquisition plans, managing digital advertising across various platforms, and overseeing budget allocation for maximum efficiency. This role operates within the industry and demands proficiency in Google Analytics, DTC, Performance Marketing, Growth marketing, Paid Search, and Paid Social. Responsibilities: • Strategize and execute customer acquisition plans in alignment with our revenue goals. • Manage digital advertising on social, search, affiliate, display, and streaming platforms. • Allocate budgets strategically to maximize efficiency and performance. • Oversee internal campaign execution on key social platforms. • Discover and scale emerging channels to drive long-term growth. • Align marketing efforts with brand initiatives and promotional timelines. • Track and refine key metrics like ROI, acquisition costs, conversion rates to enhance efficiency. • Collaborate with analytics teams to ensure data accuracy and provide actionable insights. • Leverage quantitative analysis to refine media strategy, creative impact, and audience targeting. • Oversee significant annual media investment, ensuring smart allocation. • Develop forecasts and scenario plans in partnership with Finance. • Present performance reports with key takeaways and recommendations to leadership. • Lead external partnerships across digital, streaming, and affiliate channels. • Maintain close relationships with platform representatives to leverage new opportunities. • Collaborate across departments to refine messaging, landing pages, and creative assets. • Improve processes for seamless teamwork on growth initiatives.

Marketing Manager Robert Half's Marketing & Creative client is looking for a Marketing Manager for a 6-10+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates should be open to going onsite 1 day-per-week. The Marketing Manager will create and implement multi-channel campaigns (email, digital ads, social media, PR, and more) for promoting digital services, collaborate with experts to produce white papers, videos, blogs, and other materials to support thought leadership and marketing goals, and lead marketing for significant thought leadership projects to drive brand awareness and generate leads. If interested and available, apply today!

Product Marketing Manager We are in search of a dedicated Product Marketing Manager to become a part of our dynamic team. The role is focused on the intersection of Artificial Intelligence (AI), Cloud Technologies, and CRM, located in New Jersey. This role provides a long term contract employment opportunity, offering the chance to work with Facebook Insights, GMail, and other essential tools to enhance brand awareness and manage budgets effectively. Responsibilities: • Develop and implement marketing strategies for our product portfolio, leveraging Artificial Intelligence (AI) and Cloud Technologies.• Drive brand awareness initiatives, ensuring a consistent and impactful brand message across different platforms.• Manage the planning and execution of marketing campaigns, ensuring alignment with overall business objectives.• Oversee collateral management, ensuring all marketing materials are up to date and in line with brand guidelines.• Utilize CRM tools to track customer interactions and data, driving customer engagement and retention.• Leverage Facebook Insights to understand customer behavior and adjust marketing strategies accordingly.• Manage budget processes, ensuring all marketing activities are cost-efficient and provide a high return on investment.• Maintain effective communication with all stakeholders, providing regular updates on marketing initiatives and performance.• Utilize GMail and other communication tools to facilitate efficient internal communication.• Monitor industry trends and competitor activities, making necessary adjustments to our marketing strategies. 02720-0013144061

Marketing Director (B2C) We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. Responsibilities: • Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

Assistant Manager Do you have the leadership skills to inspire and guide a team while ensuring day-to-day operations run smoothly? A busy and growing company in Oceanside, CA, is looking for a talented Assistant Manager to join their team. This is a fantastic opportunity for an individual who thrives in a leadership role that blends customer service, team management, and operational excellence.Join a company known for its welcoming culture and commitment to exceptional service while developing management experience that can fast-track your career. Key Responsibilities:<ul><li>Assist the Manager in overseeing all aspects of day-to-day operations.</li><li>Supervise, develop, and motivate staff to deliver exceptional service and meet performance goals.</li><li>Handle scheduling, workflow assignments, and staff evaluations in coordination with the Manager.</li><li>Ensure compliance with company policies and procedures, as well as local laws and regulations.</li><li>Assist in inventory management, including ordering, tracking, and merchandise display.</li><li>Resolve customer issues and provide guidance to staff on delivering excellent customer experiences.</li><li>Monitor and report on key operational and financial metrics.</li><li>Step in to manage the location in the Manager’s absence.</li></ul>

Sr. Full Desk Technical Recruiter Title: Recruiting ManagerDepartment: Robert Half Technology – Permanent Placement ServicesLocation: Irvine, CA Terms: Full-Time, Exempt Compensation: DOE (Salaried) Bonus Eligibility: Yes Robert Half Inc., a global leader in specialized talent solutions, is looking for a recruiting manager to work within the full-time placement recruitment division which is part of Robert Half’s technology talent solutions line of business. Once again, Robert Half was named to FORTUNE® magazine’s list of “Most Admired Companies.” (January 21, 2024) Responsibilities • As a recruiting manager, you will source & recruit target candidate profiles using various tools such as our proprietary database, managing public-facing job postings, direct head-hunting, LinkedIn, public job-boards such as Indeed, Monster & CareerBuilder, generating candidate referrals, attending networking events, etc. • The recruiting manager will screen & Interview potential candidates, qualify them, and match them with the needs of our clients• The recruiting manager / technical recruiter will market the services of Robert Half to commercial clients to generate new business through cross-leveraging existing Robert Half relationships, cold-calling, calling on leads and job postings, attending networking groups, and through the use of tools such as SalesForce.com, ZoomInfo, LinkedIn, our proprietary database, etc. • Negotiate and establish contractual/recruiting agreements with clients • Qualify client job requirements and establish plan to placement • Provide customer service & counsel clients on strategy to attract & on-board talent• Educate clients on current national and local market trends surrounding employment conditions, technical salary ranges and local variances

Salesforce Developer We are seeking a highly skilled Salesforce Developer/Administrator with expertise in Salesforce Service Cloud, Salesforce Financial Services Cloud, and Salesforce Marketing Cloud to join our team. The ideal candidate will have strong experience in the banking or credit union domain, focusing on implementing end-to-end Salesforce solutions that enhance customer engagement, improve operational efficiency, and meet specific industry requirements. This role will involve gathering business requirements, designing and deploying Salesforce solutions, and supporting cross-functional teams to drive customer success. <ul><li>Design, develop, and maintain custom Salesforce applications using Apex, Lightning Web Components, Visualforce pages, and integrate with external systems.</li><li>Implement and configure Salesforce Marketing Cloud features such as Journey Builder, Email Studio, Audience Segmentation, and Automation Studio to deliver personalized marketing campaigns.</li><li>Implement Salesforce Service Cloud solutions, including case management, service console, knowledge base, and omnichannel support, to optimize customer service workflows.</li><li>Configure and implement Salesforce Financial Services Cloud for client relationship management, financial planning, and account management to meet the unique needs of financial institutions.</li><li>Develop custom APIs and integrations with third-party platforms, such as banking applications, data warehouses, and marketing tool</li></ul>

Marketing Analytics Manager We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition. Responsibilities:• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.• Synthesize large and complex data sets to identify actionable insights.• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.• Lead testing and optimization efforts with detailed post-impact analysis.• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.• Organize, clean, manipulate, merge, and label various data sets for analysis.• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.

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