208 results for Digital Strategist

Director of Marketing We are offering an exciting opportunity for a Director of Marketing in the Banking industry. The role involves developing and implementing targeted marketing strategies, managing both internal and external communications, and overseeing digital strategies. This role is 5 days per week in office, and candidate must have banking experience. Responsibilities: • Oversee the development and implementation of marketing strategies across various platforms such as email, website, text message, direct mail, and social media advertising.• Manage internal and external communications to ensure brand consistency.• Lead the digital marketing initiatives and strategies to increase brand awareness and reach.• Formulate and execute a comprehensive digital strategy to boost the company's online presence.• Direct content marketing efforts, ensuring the creation of high-quality and engaging content.• Utilize skills in Content Management System (CMS), CRM, Google AdWords, and Google Analytics to monitor and evaluate the effectiveness of marketing campaigns.• Utilize Facebook Insights to understand customer preferences and behaviors, and tailor marketing strategies accordingly.• Plan and manage marketing campaigns, ensuring effective use of resources for maximum impact.• Oversee the management of marketing collateral to support marketing and sales efforts.• Coordinate marketing events to promote the company's products and services.

Content Strategist We are seeking a strategic and data-driven Content Strategist to develop and execute a content plan that drives lead generation. This role will be responsible for crafting compelling content strategies and leveraging insights to attract, engage, and convert our ideal audience. This 6-month contract opportunity is part-time and fully remote. Responsibilities: <ul><li>Develop & Execute Content Strategy: Create and implement a content roadmap designed to generate leads, nurture prospects, and increase engagement on LinkedIn.</li><li>LinkedIn Optimization: Enhance company and personal LinkedIn profiles, posts, and engagement strategies to increase visibility and attract high-quality leads.</li><li>Content Creation & Distribution: Write, edit, and repurpose content (e.g., LinkedIn posts, articles, case studies, and thought leadership pieces) to align with audience interests and business goals.</li><li>Audience Targeting & Engagement: Identify and engage with key audiences, influencers, and decision-makers to drive meaningful conversations and conversions.</li><li>A/B Testing & Experimentation: Test different content formats, messaging, and posting cadences to determine what drives the best lead-generation results.</li></ul>

Content Strategist We are seeking an experienced Digital Content Strategist for a six-month contract to join our client's Marketing Technology team. This role will primarily focus on creating, refining, and governing editorial content for health systems, medical affairs, clinicians, grants, and special projects as needed. You will play a key role in maintaining user-centric content to engage and inform our client's audience. About the TeamYou will collaborate with a multidisciplinary Marketing Technology team, including user researchers, editorial specialists, content strategists, and developers. Together, the team drives content strategy and enhancements using a user-centric approach across digital platforms. About the Role<ul><li>Partner with developers to make website content updates as part of the Marketing Technologies team.</li><li>Work independently within the content management system (CMS), specifically Kentico (or similar platforms like Drupal or AEM).</li><li>Manage content lifecycle governance, including creating and maintaining editorial calendars.</li><li>Adapt and simplify source materials (e.g., print brochures, project briefs) into digestible, web-friendly content aligned to user needs.</li><li>Conduct routine content audits, focusing on minor text edits versus complete overhauls, with the goal of sustaining user-friendly content.</li><li>Implement keyword research effectively to enhance SEO.</li><li>Upload multimedia content, such as video assets, to platforms like YouTube, ensuring descriptions are optimized and aligned with stakeholder inquiries.</li><li>Leverage your expertise in clinical terminology—translating jargon into accessible language for diverse audiences including providers, payers, and other health system stakeholders.</li><li>Collaborate in QA and testing processes before content is published to ensure accuracy and usability.</li><li>Write and edit content adhering to brand and AP Style guidelines.</li></ul>

Social Media Specialist Are you ready to refine and elevate the digital strategy for one of our clients? We’re seeking a talented Paid Media Specialist to join our team on a part-time basis. In this role, you will be pivotal in consolidating and optimizing the company’s current social media approach, which includes managing organic and paid campaigns across multiple platforms. If you thrive in creating strategic, effective social media plans and enjoy working collaboratively to drive results—this role is for you! Responsibilities:As a Paid Media Specialist, you will: Develop and Execute Social Media Posts:<ul><li>Create six posts weekly across all major platforms (Facebook, LinkedIn, Instagram).</li><li>Manage approximately eighteen individual posts per week.</li></ul>Manage Paid Campaigns:<ul><li>Oversee and optimize accounts on Facebook Marketplace and Google Merchant Center.</li><li>Use paid strategies to highlight key products and drive traffic for machine sales and auctions.</li></ul>Collaborative Strategy Development:<ul><li>Build an editorial calendar alongside the Director of Marketing to ensure alignment with key auction priorities.</li><li>Research machines and determine which models to highlight for maximum audience engagement.</li></ul>Content Creation:<ul><li>Write compelling and engaging copy tailored to target buyer personas.</li><li>Work closely with the design and video teams while taking ownership of the messaging and content strategy.</li></ul>

Social Media Manager We are offering an exciting opportunity for a Social Media & Digital Content Strategist. Must have gardening, outdoors, or lifestyle industry related experience. This is a pivotal role in developing and executing social media strategies to increase followers, and engagement across all social media platforms. This role is permanent in the office, 5 days per week. Responsibilities: • Develop and implement a comprehensive social media strategy to increase our visibility and brand engagement. • Create and manage content across multiple social media platforms including Facebook, Twitter, TikTok, Pinterest, and others. • Monitor, track, and analyze the performance of various social media campaigns to ensure their effectiveness. • Use tools such as Facebook Insights and Analytics to gather data and derive insights for improving future campaigns. • Engage with our online community to foster strong relationships and cultivate a loyal follower base. • Drive the creation of original content that resonates with our target audience and aligns with our brand identity. • Manage social media campaigns end-to-end, from planning to execution, ensuring they deliver positive ROI. • Stay up-to-date with the latest social media trends and best practices to ensure our social media efforts are effective and relevant. • Collaborate with internal teams to align social media strategy with overall business goals.

Digital Marketing Manager A Digital Marketing Analyst job description typically involves analyzing data from various digital marketing channels to identify trends, measure campaign performance, and provide actionable insights to optimize strategies and maximize ROI, requiring strong analytical skills, proficiency in data analysis tools like Google Analytics, and excellent communication to present findings to stakeholders effectively; key responsibilities include data collection, reporting, campaign performance evaluation, trend analysis, and recommending data-driven improvements across digital marketing channels like SEO, social media, and email marketing. Key Responsibilities: <ul><li>Data Analysis and Reporting: Extract and analyze data from various digital marketing channels (website traffic, social media engagement, PPC campaigns, email marketing) using analytics platforms to identify trends and patterns. </li><li>Campaign Performance Evaluation: Monitor and measure the effectiveness of digital marketing campaigns across different channels, tracking key metrics like conversion rates, click-through rates, and ROI. </li><li>Trend Analysis: Identify emerging trends in the digital marketing landscape and assess their potential impact on the business. </li><li>Actionable Insights: Translate data analysis into actionable insights and recommendations to improve marketing strategies and optimize campaign performance. </li><li>Dashboard Creation: Develop and maintain comprehensive dashboards to visualize key performance indicators (KPIs) and effectively communicate data to stakeholders. </li><li>A/B Testing: Conduct A/B testing on website elements, landing pages, and email marketing campaigns to identify optimal variations for improved engagement and conversion. </li><li>Competitive Analysis: Monitor competitor digital marketing strategies and identify opportunities for differentiation. </li><li>SEO Optimization: Analyze website performance for search engine optimization (SEO) and recommend improvements to organic search rankings. </li><li>Social Media Analytics: Track social media performance across platforms, analyze audience engagement, and suggest improvements to social media strategies. </li></ul>

Account Supervisor/Director We are offering an exciting opportunity for an Account Supervisor/Director to be a part of our team. This role can be located in either Denver, CO or Chicago, IL and will be an integral part of our digital media and ecommerce operations. As an Account Director, you will play a key role in driving strategy and maintaining strong relationships with our clients and team. Responsibilities: • Provide strategic direction to enhance our digital media and ecommerce operations.• Manage key accounts to maintain strong and sustainable relationships.• Actively participate in team activities and provide guidance when necessary.• Oversee annual planning and budget processes to ensure financial efficiency.• Develop and maintain positive client relations to ensure customer satisfaction.• Monitor KPI reporting to track and improve performance.• Implement digital strategies to optimize our online presence and performance.• Engage in business development activities to drive company growth.

Digital Marketing Manager We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role. Responsibilities: • Lead the strategic analysis and reporting of digital customer journeys • Ensure the optimization and accuracy of data management • Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic • Develop robust tracking solutions and navigate privacy regulations • Manage marketing analytics tools and maintain data accuracy • Direct the creation of dashboards and data visualization • Spearhead A/B testing and tagging initiatives • Oversee a team and maintain budget accountability • Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition • Ensure brand awareness and consumer awareness through effective campaign planning.

Social Media Strategist We are seeking a Social Media Strategist to join our team located in Seattle, Washington. In this role, you will be working on various tasks such as creative briefs, analyzing social insights, and guiding influencer integrations. This position offers a long term contract employment opportunity. Responsibilities: • Develop and implement creative briefs for various digital channels • Analyze and interpret social insights to enhance brand awareness • Guide influencer integrations to optimize social media presence • Utilize Adobe Creative Cloud and Canva to create engaging advertisements • Manage and maintain editorial calendars for effective content planning • Use Facebook Insights and Google+ for tracking and analytics • Implement best practices in blogging to increase digital engagement • Collaborate with digital agency for successful campaign execution • Continually monitor and adjust strategies based on analytics findings.

Director of Digital Technology We are in search of a Director of Digital Technology to join our team in the Manufacturing industry. This role is 100% remote, but will need to live in the EST timezone. In this role, you will be leading our technology team and working closely with Product Management and Marketing. You will be tasked with driving digital innovation across B2B and B2C business models. This role requires overseeing the development and execution of digital strategies, ensuring seamless integration between technology, product, and marketing to enhance customer experiences, optimize digital platforms, and accelerate business growth. Responsibilities: • Lead the technology team and collaborate with Product Management and Marketing departments to drive digital innovation.• Develop and execute a comprehensive digital roadmap that aligns technology with product management and marketing goals.• Partner with Product Management to define, develop, and optimize customer-facing digital solutions that enhance engagement and retention.• Work closely with Marketing teams to integrate digital strategies that drive customer acquisition, brand awareness, and revenue growth.• Stay informed of industry trends, emerging technologies, and competitive dynamics to inform strategy.• Oversee the development of web, mobile, and e-commerce platforms, ensuring performance, security, and scalability.• Drive API integrations and partnerships with third-party platforms to enhance ecosystem connectivity.• Implement and optimize cloud-based and SaaS technologies to improve efficiency and innovation.• Enhance B2B and B2B2C digital experiences, ensuring seamless customer journeys across platforms.• Leverage data analytics, AI, and personalization to improve customer engagement and conversion rates.• Develop A/B testing frameworks and digital optimization strategies in collaboration with marketing and product teams.• Build and lead a high-performing technology team, fostering a culture of innovation and collaboration.• Establish KPIs and performance metrics to measure digital success and continuously optimize.• Manage budgets, vendor relationships, and technology investments to ensure alignment with business objectives.

Digital Marketing and Content Specialist Digital Marketing & Content Specialist needed for a full-time position with our client in Wilmington, MA. MUST be able to work a minimum of three (3) days a week onsite with a strong preference for fully onsite. The title could also be at the manager level as long as the salary expectations are still in line. Salary is up to 100K depending on experience. The Digital Marketing & Content Specialist will direct our client’s multi-channel digital marketing strategy and develop content that supports lead generation for our strategic markets, increases brand awareness, and elevates our sustainability thought leadership. Responsibilities<ul><li>Coordinate and manage all digital marketing campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and marketing emails.</li><li>Translate complex, technical ideas into engaging content that aligns with brand goals and complies with industry claims regulations.</li><li>Partner with strategic marketing to create web landing pages and multi-format content (blogs, social posts, videos, webinars, whitepapers, etc) for key segments and applications.</li><li>Collaborate with internal marketing, sales, and technology stakeholders to author news posts for the website and a monthly email newsletter.</li><li>Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic search presence</li><li>Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.</li><li>Partner with inside sales to measure lead generation resulting from digital campaigns.</li><li>Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.</li><li>Recommend digital strategies to support events, webinars, conferences, and tradeshows</li><li>Perform other duties as necessary. </li></ul>

CW - Digital Product Manager (E) We are seeking an experienced and strategic Digital Product Manager to lead a dynamic team in executing our client's Digital Strategy. This highly visible role involves close collaboration with senior leaders, cross-functional teams, and external partners to drive the creation and implementation of digital products and solutions that align with business needs and customer expectations. This is a contract opportunity. Must be 3 days onsite in Richmond, VA. Key Responsibilities<ul><li>Lead a team of Product Managers and Analysts to define and execute digital visions, strategies, and roadmaps for multiple lines of business.</li><li>Oversee research and recommendations on emerging digital platforms, external partnerships, and best-in-class technologies.</li><li>Develop business cases and lead cross-functional teams in implementing prioritized digital initiatives.</li><li>Bring customer and employee perspectives into product features, aligning outcomes with business goals.</li><li>Partner with Marketing to support product promotion, onboarding, and digital adoption campaigns.</li><li>Continuously assess market trends, competitive strategies, and performance metrics to enhance digital offerings.</li><li>Collaborate with IT and Ops teams to ensure seamless implementation of new systems, features, and solutions.</li></ul>

Web Analytics Specialist Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC! Position Summary: We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.Key Responsibilities:<ul><li>Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.</li><li>Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.</li><li>Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.</li><li>Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.</li><li>Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.</li></ul>

Brand Manager Robert Half is seeking a Brand Manager to oversee key consumer experience initiatives and drive the performance of our SEO and eCommerce marketing programs. This role involves managing KPIs across digital marketing channels (e.g., SEO, SEM), deriving actionable insights to inform strategy, and optimizing site performance for growth. You will collaborate with internal teams and agency partners to create optimized content, track budget priorities, and apply data-driven recommendations for continuous improvement. Additionally, you will support site optimizations to enhance speed, accessibility, and organic search ranking while staying at the forefront of industry best practices. Key Responsibilities:<ul><li>Manage and optimize key digital marketing programs, including SEO, SEM, and eCommerce.</li><li>Monitor KPIs, analyze performance, and implement ongoing improvements to drive traffic and engagement.</li><li>Collaborate with teams to execute content strategies and improve site performance.</li><li>Stay informed on digital marketing trends, providing recommendations for growth and optimization.</li></ul> 02720-0012886299

Marketing Manager We are in the market for a Marketing Manager to join our operations in Miami, Florida. This role is crucial in leading and coordinating marketing efforts to promote the launch of a premium iron supplement product. The Marketing Manager will work closely with agencies to devise and implement marketing strategies, ensuring an integrated approach across retail, eCommerce, and hospital channels to achieve substantial revenue growth. Responsibilities: • Collaborate with external agencies to conceive and execute integrated marketing campaigns, aligning with our business objectives. • Ensure uniformity in messaging and branding across all platforms through coordinated cross-channel campaigns. • Drive online sales by refining digital strategies, including paid media, email campaigns, and promotions in the e-commerce realm. • Enhance product visibility in retail by implementing strategies such as in-store promotions and merchandising. • Develop targeted campaigns for hospital channels, focusing on education and awareness, and work alongside sales teams to consolidate relationships and generate leads. • Keep a close eye on campaign performance metrics across all channels, providing actionable insights for optimization. • Generate and present reports on campaign success and ROI to senior leadership. • Leverage a comprehensive digital marketing toolkit to develop and execute innovative marketing ideas. • Utilize skills in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Budget Processes, and Campaign Planning. • Foster strong communication and interpersonal skills for agency and stakeholder management.

Digital Marketing Operations Manager Robert Half Marketing & Creative is looking for a Digital Marketing Operations Manager for one of our clients in Charlotte, NC! This position is a 100% remote ongoing freelance opportunity! Responsibilities: • Lead the development and optimization of our marketing operations strategy, ensuring flawless execution across multiple platforms like email, SMS, digital, and voice/inside sales.• Utilize HubSpot extensively for marketing automation, lead management, and reporting tasks.• Drive the mapping and refining process of the customer journey, identifying crucial touchpoints to boost engagement and conversion rates.• Design, implement, and analyze omnichannel marketing campaigns that align with our business objectives.• Work closely with sales, product, and customer success teams to drive alignment and enhance lead nurturing strategies.• Measure and report on key marketing metrics, providing insights and making recommendations for continuous improvement.• Maintain data integrity and ensure compliance with marketing best practices and regulations.• Leverage your expertise in Bing, Content Management System (CMS), CRM, Facebook Insights, Google Ad, Advertisements, Analytics, Blogging, Brand Awareness, Campaign Planning, HubSpot, Omnichannel marketing, Digital Marketing, Integrated Marketing Campaigns, Marketing Campaign, Online Marketing Campaigns, Customer journey, Customer Journey Mapping, and Email Marketing to drive successful marketing operations.

Digital Marketing Manager We are on the lookout for a Digital Marketing Manager to join our team in the Wholesale Distribution industry based in Coppell, Texas. As a Digital Marketing Manager, your role will involve launching and promoting a marketplace for consumers, planning and executing campaigns, and managing CRM platforms. This is a remote position. Responsibilities: • Launch and promote a consumer-focused marketplace as part of our digital marketing strategy. • Utilize Salesforce Marketing Cloud (SFMC) and Pardot for effective CRM management. • Leverage Google Ad Manager and Google Analytics 4 (GA4) to track, analyze, and improve campaign performance. • Plan and implement marketing campaigns that align with our eCommerce objectives. • Monitor digital marketing trends and adapt strategies to maintain a competitive edge in the Wholesale Distribution industry. • Ensure accurate and efficient processing of customer applications and maintain up-to-date customer records. • Manage customer inquiries and monitor customer accounts to take appropriate actions.

Social Media Strategist Robert Half is partnering with a leading professional association in the orthodontic industry to find a dynamic and experienced Social Media Strategist! This is a unique and exciting opportunity to lead the social media strategy for an influential organization committed to advancing the orthodontics field. The ideal candidate will bring innovative ideas, creativity, and a strong understanding of social media trends to help grow and engage the community of orthodontic professionals, residency programs, and suppliers. Apply today! Responsibilities:<ul><li>Social Media Strategy Development: Create and continually refine a forward-thinking social media strategy to build brand loyalty among orthodontists, residency programs, and suppliers.</li><li>Audience Identification: Analyze target audiences (demographics, needs, and interests) to guide the content strategy, content calendar, and community engagement efforts.</li><li>Content Creation & Curation: Produce high-quality content, including social media copy, graphics, videos, infographics, polls, testimonials, and live streams. Curate valuable external content and encourage member-generated contributions.</li><li>Community Engagement: Actively interact with online communities by initiating conversations, responding to comments and messages, and maintaining an energetic online presence.</li><li>Social Listening & Monitoring: Monitor conversations related to the AAO, identify key influencers, and manage both positive and negative feedback.</li><li>Trend Analysis: Stay current with social media trends, integrating them into the strategy to ensure relevance and innovation.</li><li>Analytics & Reporting: Track social media performance using analytics tools to assess engagement efforts, identify areas for improvement, and demonstrate return on investment (ROI).</li></ul>

Web & Digital Services Specialist We are offering a contract employment opportunity for a Web & Digital Services Specialist onsite in Pearland, Texas. The Web & Digital Services Specialist role will sit within the marketing department, serving as a crucial link between technology and content creation. The successful applicant will work closely with various members of the department, ensuring technologies are performing optimally and meeting the needs of both our patients and internal users. Apply to become a Web & Digital Services Specialist today! Responsibilities:• Establish and manage the Sitecore platform, including setup, taxonomy, tagging patterns, workflow, platform governance, and usage reporting.• Collaborate closely with the clinic's developers and the Senior Manager of Digital Marketing to ensure technology performance.• Utilize deep hands-on expertise in managing Sitecore and other digital marketing and sales platforms such as SharePoint, SFDC Marketing Cloud, Lead Generation, CRM platforms, SFDC, and Web Data Analytics.• Monitor and report on the performance and efficacy of digital marketing efforts using tools such as Adobe Analytics and Conductor.• Maintain a solutions-focused approach in all tasks, constantly seeking ways to improve technology performance and user experience.• Understand and leverage e-Commerce applications in conjunction with Sitecore platforms.• Participate in content creation processes, ensuring content is appropriate and optimized for digital platforms.

Director of Marketing We are offering a contract to permanent employment opportunity for a Director of Marketing in the higher education industry, located in New York, New York. In this role, you will be responsible for leading the development and execution of a robust, revenue-generating marketing strategy that will extend our reach, increase our revenue, and reinforce our brand identity. Responsibilities: • Construct and implement a robust marketing strategy that is driven by revenue and that broadens our reach, increases our revenue, and strengthens our brand identity. • Lead large-scale brand development and demand creation campaigns across various platforms, including but not limited to television, radio, digital media, and social media. • Manage rebranding initiatives, partnerships with influencers, and experiential activations that position us as a leader in health and wellness education. • Translate high-level business goals into actionable marketing plans, ensuring clear execution and measurable impact. • Align marketing efforts with our sales, product, and operational goals, ensuring an integrated approach to growth. • Leverage data to optimize lead generation, customer acquisition, and retention strategies. • Drive customer acquisition and engagement through innovative multi-channel marketing strategies, ensuring maximum return on investment. • Develop and manage a marketing budget, ensuring smart allocation of resources to high-performing channels. • Oversee external marketing consultants and agencies, ensuring seamless execution of campaigns and partnerships. • Lead the planning, execution, and optimization of major marketing campaigns across traditional and digital media. • Identify emerging trends and new marketing channels that can expand our reach and revenue opportunities. • Use various tools such as Power BI, Salesforce, HubSpot, Marketo, Social Ladder, and Klaviyo to track marketing performance and optimize campaigns. • Monitor key performance indicators such as revenue attribution, customer acquisition costs, engagement metrics, and brand awareness. • Leverage data insights to refine marketing strategies, ensuring scalability and profitability.

IT Director This role is within the construction/contractor industry and will serve as a crucial IT service liaison to the business unit. You will be responsible for managing and coordinating IT services, understanding business needs and goals, developing an application roadmap, and ensuring seamless communication between IT teams and business stakeholders. Responsibilities: • Serve as the liaison for all IT services within the business unit, ensuring consistent service levels are met.• Collaborate with business counterparts to analyze computer system needs for management information and functional operations.• Develop, communicate, and maintain the Application roadmap for supported business units.• Oversee the development and management of the Annual IT budget supporting the business unit's roadmap.• Execute the IT roadmap, ensuring alignment with business objectives.• Negotiate and contract with consultants, technical personnel, and vendors for services and products.• Manage the development, implementation, installation, and operation of information and functional systems for the organization.• Champion change management efforts, assisting business units in adopting new digital tools and technologies.• Monitor key performance indicators (KPIs) for IT projects and services, ensuring stakeholder satisfaction.• Act as a key point of escalation for IT issues affecting business operations, working to resolve critical incidents effectively and efficiently.• Develop, implement, and monitor management information systems policies and controls.• Manage the relationship with our ERP and other software support partners and other project-based 3rd party service providers.• Collaborate with executives to develop and implement digital strategies that drive innovation and business growth.• Develop, maintain, and test disaster recovery plans.• Coordinate with IT for the purchase, implementation and configuration of networks, desktop, infrastructure equipment, and monitoring tools.

Part Time Digital Marketing Consultant Robert Half is seeking a part-time Digital Marketing Consultant to support our Global Engineering client located in NOVI, Michigan. In this role, you will be responsible for a wide array of marketing tasks, including market research, trade show organization, content creation, graphic design, digital marketing, and, paid ads & CRM strategy. This position offers a long term contract employment opportunity, onsite 2 days per week, working up to 15-20 hours per week. This is an ideal role for someone with a preference for part time work in marketing, best for candidates with 3+ years of experience developing marketing strategy, creating content, and working hands-on with marketing campaigns. Responsibilities:• Conduct thorough market research to understand customer trends and preferences• Develop and implement a comprehensive social media strategy across all platforms• Design and prepare materials for trade shows to showcase our brand and products• Use Google Ads and Analytics to create, manage, and optimize advertising campaigns• Develop content for platforms like LinkedIn to enhance brand visibility and engagement• Manage and strategize HubSpot CRM to improve customer relations and increase sales• Utilize SEO/SEM strategies to improve website visibility and traffic• Design graphics for print and digital marketing using Adobe Creative Suite and Canva• Plan and execute inbound marketing strategies to attract potential customers• Develop and manage email marketing campaigns to promote products and services.

Director of Marketing Our Austin based client is seeking an experienced and dynamic Director of Marketing to lead their marketing department and drive strategic initiatives to enhance brand visibility, market presence, and customer engagement. The ideal candidate will have a strong background in marketing strategy, digital and traditional marketing channels, team leadership, and data-driven decision-making. This role is pivotal in shaping the direction of the company’s marketing efforts and achieving business growth objectives. Key Responsibilities:<ul><li>Develop and implement a comprehensive marketing strategy that aligns with company goals and objectives.</li><li>Collaborate with cross-functional teams (sales, product, customer success, etc.) to ensure marketing strategies are integrated across all departments.</li><li>Oversee the development and execution of brand strategy, ensuring consistency and relevance across all marketing channels.</li><li>Drive growth through integrated digital marketing initiatives including SEO/SEM, email marketing, social media, content marketing, and paid media.</li><li>Oversee traditional marketing efforts such as print, events, sponsorships, and public relations to build brand awareness and customer loyalty.</li><li>Provide regular performance reports and insights to the executive team to inform business decisions.</li><li>Develop and manage the marketing budget, ensuring effective allocation of resources to maximize impact.</li><li>Identify new growth opportunities, both in existing markets and new customer segments.</li></ul>

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