177 results for Growth Marketing Manager

Director of Growth Marketing We are in search of a Director of Growth Marketing to join our San Diego-based team. As a Director of Growth Marketing, you will be instrumental in strategizing and executing customer acquisition plans, managing digital advertising across various platforms, and overseeing budget allocation for maximum efficiency. This role operates within the industry and demands proficiency in Google Analytics, DTC, Performance Marketing, Growth marketing, Paid Search, and Paid Social. Responsibilities: • Strategize and execute customer acquisition plans in alignment with our revenue goals. • Manage digital advertising on social, search, affiliate, display, and streaming platforms. • Allocate budgets strategically to maximize efficiency and performance. • Oversee internal campaign execution on key social platforms. • Discover and scale emerging channels to drive long-term growth. • Align marketing efforts with brand initiatives and promotional timelines. • Track and refine key metrics like ROI, acquisition costs, conversion rates to enhance efficiency. • Collaborate with analytics teams to ensure data accuracy and provide actionable insights. • Leverage quantitative analysis to refine media strategy, creative impact, and audience targeting. • Oversee significant annual media investment, ensuring smart allocation. • Develop forecasts and scenario plans in partnership with Finance. • Present performance reports with key takeaways and recommendations to leadership. • Lead external partnerships across digital, streaming, and affiliate channels. • Maintain close relationships with platform representatives to leverage new opportunities. • Collaborate across departments to refine messaging, landing pages, and creative assets. • Improve processes for seamless teamwork on growth initiatives.

Marketing Manager Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty. Responsibilities: <ul><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify trends, customer preferences, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders. </li></ul>

Marketing Manager Robert Half's Marketing & Creative client is looking for a Marketing Manager for a 6-10+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates should be open to going onsite 1 day-per-week. The Marketing Manager will create and implement multi-channel campaigns (email, digital ads, social media, PR, and more) for promoting digital services, collaborate with experts to produce white papers, videos, blogs, and other materials to support thought leadership and marketing goals, and lead marketing for significant thought leadership projects to drive brand awareness and generate leads. If interested and available, apply today!

Strategic Marketing Manager Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. ***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.*** Responsibilities: Strategic Planning<ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul> Market Research and Analysis<ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul> Product Positioning and Messaging<ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul> Sales Enablement<ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>

Digital Marketing Manager We are introducing an exciting opportunity in the Manufacturing industry, based in Minneapolis, Minnesota. The role is for a Digital Marketing Manager who will be a part of our dynamic team. The workplace is a 5 day per week on-site role. Responsibilities: • Lead the strategic analysis and reporting of digital customer journeys • Ensure the optimization and accuracy of data management • Foster cross-functional collaboration with a focus on increasing ecommerce conversions and website traffic • Develop robust tracking solutions and navigate privacy regulations • Manage marketing analytics tools and maintain data accuracy • Direct the creation of dashboards and data visualization • Spearhead A/B testing and tagging initiatives • Oversee a team and maintain budget accountability • Collaborate across web, digital marketing, and IT teams to enhance digital experiences and customer acquisition • Ensure brand awareness and consumer awareness through effective campaign planning.

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

Marketing Manager Robert Half Marketing & Creative is looking for a Marketing Manager to join a team in Winter Park, CO. The chosen individual will play a pivotal role in crafting marketing strategies, managing advertising initiatives, driving business growth, and overseeing budget allocations. *ONLY CANDIDATES WHO ARE WILLING TO RELOCATE SHOULD APPLY* This is a fully on site position. Responsibilities: • Develop and execute annual marketing strategies to meet revenue targets and growth opportunities• Direct and supervise the creation and maintenance of comprehensive marketing calendars across various audiences• Collaborate with media agencies to create impactful marketing, advertising, and go-to-market strategies• Utilize strong strategic planning and project management skills to advance key initiatives• Develop engaging promotions to meet business objectives• Provide strategic direction for media agency on marketing strategies and target audiences to meet Resort KPIs• Ensure timely completion and trafficking of advertising and creative deliverables• Analyze media analytics to develop plans and recommendations based on insights and results• Conduct thorough resort analysis to understand business drivers, brand health, and identify growth opportunities• Collaborate with marketing team, cross-functional teams, and agencies to discover valuable guest insights that inform growth plans• Develop and maintain budget allocations in cooperation with senior marketing personnel• Effectively lead and develop team members to foster a collaborative and high-performing work environment.

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

Marketing Manager We are looking for a Marketing Manager to join our team in Englewood, Colorado. In this role, you will be developing and implementing content strategies, managing social media activities, and driving marketing initiatives to increase sales growth. Responsibilities• Develop and execute marketing programs from inception to completion, utilizing internal resources and fostering teamwork• Collaborate with various teams on an array of materials such as creative briefs, web pages, presentations, videos, social media posts, and marketing materials• Create engaging promotional videos for brand promotion across various social media platforms and websites• Optimize and edit graphic and video content suitable for different social media platforms• Participate in video projects from conceptualization to delivery, including storyboard, design, animation, and production• Generate graphics, illustrations, and other creative materials for the web, social media, and other digital platforms in line with our brand and values• Leverage customer insights, market analysis, and marketing best practices to formulate successful strategies• Conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies• Collaborate with email, performance marketing, and web teams to design and evolve lead-nurturing tactics• Manage content and updates for customer touch points, participate in events, and provide sales support• Analyze customer and market insights to inform outreach strategies, increase customer conversions, and generate more leads with experience in the field• Present marketing programs, strategies, and budgets to internal and external teams, as well as senior leaders• Design infographics and presentation materials to simplify complex concepts and data• Oversee the design and uploading process for all project materials, adhering to best practices for using a content management system• Maintain internal databases for designs, photography, and video.

Demand Generation Marketing Lead Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns. Responsibilities:• Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives.• Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline.• Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process.• Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement.• Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results.• Foster a collaborative and high-performance culture within the marketing team.• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.• Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.• Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.• Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns.

Marketing Manager We are in the market for a Marketing Manager to join our operations in Miami, Florida. This role is crucial in leading and coordinating marketing efforts to promote the launch of a premium iron supplement product. The Marketing Manager will work closely with agencies to devise and implement marketing strategies, ensuring an integrated approach across retail, eCommerce, and hospital channels to achieve substantial revenue growth. Responsibilities: • Collaborate with external agencies to conceive and execute integrated marketing campaigns, aligning with our business objectives. • Ensure uniformity in messaging and branding across all platforms through coordinated cross-channel campaigns. • Drive online sales by refining digital strategies, including paid media, email campaigns, and promotions in the e-commerce realm. • Enhance product visibility in retail by implementing strategies such as in-store promotions and merchandising. • Develop targeted campaigns for hospital channels, focusing on education and awareness, and work alongside sales teams to consolidate relationships and generate leads. • Keep a close eye on campaign performance metrics across all channels, providing actionable insights for optimization. • Generate and present reports on campaign success and ROI to senior leadership. • Leverage a comprehensive digital marketing toolkit to develop and execute innovative marketing ideas. • Utilize skills in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Budget Processes, and Campaign Planning. • Foster strong communication and interpersonal skills for agency and stakeholder management.

Product Marketing Manager Robert Half, Marketing & Creative is looking for a Product Marketing Manager to work onsite for a client in Austin, Texas. The Product Marketing Manager will work with marketing and technology teams to lead the product marketing initiatives and rollouts, supporting sales. The Product Marketing Manager will be communicating across multiple disciples - both written and verbal. Product Marketing Manager will be identifying features, benefits and value propositions for each new product, working with the sales teams to strategize end goals. Product Marketing Manager will be leading meetings and uncovering opportunities in multiple client channels. Product Marketing Manager will be the liaison between product and marketing teams to create marketing materials, website projects, email campaigns, etc.

Marketing Manager We are offering a long term contract employment opportunity for a Marketing Manager to work anywhere in the United States. This role involves managing customer advocacy projects and executing marketing initiatives that leverage satisfied customers. The successful candidate will collaborate with cross-functional teams, develop case studies, recruit new advocates, and manage our reference program. This position is 100% remote and can work any time zone hours. Responsibilities: • Developing compelling case studies that highlight the success stories of our customers, managing the entire case study creation process from ideation to publication. • Collaborating closely with Sales, Product Marketing, Content Marketing, Customer Success, and other departments to align customer advocacy initiatives with overall marketing and business goals. • Actively engaging with satisfied customers to secure participation in our advocates program and identifying customers who are willing to participate in advocacy activities, including webinars, speaking engagements, content collaboration, product feedback programs, testimonials, and references. • Managing the evolution of our customer reference program in close collaboration with our Sales team, identifying and nurturing customer relationships to create a pool of references available for sales and marketing activities. • Monitoring and reporting performance tracking, ensuring the effectiveness of marketing activities and optimization of customer advocacy projects. • Managing workload efficiently, handling multiple requests around a range of projects independently. • Utilizing technical skills, particularly in Salesforce, Excel and PowerPoint, to pull reports and move projects forward.

Digital Account Manager Robert Half has partnered with a Digital Marketing agency in Troy, MI that is looking for a highly driven Digital Account Manager to oversee client relationships and implement effective digital marketing strategies in a fast-paced, agency environment. This position requires strong performance marketing knowledge and a customer-focused approach to deliver impactful results. Ideal candidates go beyond basic account management by proactively identifying client needs, offering innovative solutions, and thinking holistically about improving business results. This position offers growth opportunities for individuals excited to advance and develop expertise in digital marketing strategies. Ready to thrive in a dynamic digital marketing landscape? Apply today! Key Responsibilities:<ul><li>Manage client accounts, ensuring exceptional service and satisfaction.</li><li>Maintain and monitor CRM tools to manage customer accounts and credit records.</li><li>Collaborate with internal teams for seamless account management and project execution.</li><li>Plan and execute campaigns that align with client goals, utilizing PPC strategies and analytics tools like Google Analytics.</li><li>Apply SEM and performance marketing knowledge to optimize results.</li><li>Use communication tools (Microsoft Office Teams or Google G Suite) for efficient project coordination.</li></ul>Qualifications:<ul><li>4–6 years of experience managing client accounts in an agency environment (strongly preferred).</li><li>Knowledge of performance marketing, PPC campaigns, and Google Analytics. Ability to work collaboratively with subject matter experts in this area and understand how it impacts the client. </li><li>Experience with project management tools is a plus.</li><li>Strong organizational and communication skills.</li><li>Entrepreneurial mindset to act as a strategic partner for clients.</li></ul>

Marketing Manager Robert Half is partnering with a client who is seeking a dynamic and experienced Partner Marketing Manager to join their team and lead marketing efforts for their ERP ecosystem. You will collaborate closely with various internal teams, including sales, practice leaders, and alliance teams, to align marketing efforts with go-to-market strategies and business growth objectives. <ul><li>Develop and execute marketing strategies for the ERP partner suite, ensuring alignment with sales and go-to-market priorities.</li><li>Serve as the main marketing point of contact for ERP partner alliances, collaborating on joint campaigns and budget management.</li><li>Integrate partner marketing efforts with broader industry campaigns, enhancing cross-partner synergies and engagement.</li><li>Create marketing briefs, track performance, and use data-driven insights to optimize campaigns and demonstrate ROI.</li><li>Manage multiple projects in a fast-paced, agile environment, ensuring timely delivery and alignment on messaging and metrics.</li></ul>

Partner Marketing Manager Job Title: Partner Marketing Manager (B2B SaaS)Job Description: We are seeking an experienced and dynamic Partner Marketing Manager with a strong background in B2B SaaS to join our client's team. In this role, you will be responsible for managing strategic marketing initiatives with partners to drive mutual growth, enhance brand visibility, and generate qualified leads. You will work closely with cross-functional teams to ensure seamless collaboration and successful execution of joint marketing campaigns. Key Responsibilities:<ul><li>Develop and Manage Partner Relationships: Build and maintain strong, strategic relationships with partners to support collaborative marketing efforts.</li><li>Create Co-Marketing Strategies: Develop and implement joint marketing plans, focusing on demand generation, customer acquisition, and revenue growth.</li><li>Execute Campaigns: Plan and oversee co-branded campaigns, including content creation, webinars, events, social media, and email marketing initiatives.</li><li>Analyze and Report Performance: Track and measure the success of partner marketing campaigns using key performance indicators (KPIs) and provide actionable insights for optimization.</li><li>Enablement and Training: Provide partners with marketing tools, resources, and training to effectively promote joint offerings.</li><li>Cross-Functional Collaboration: Work closely with sales, product, and marketing teams to align efforts and maximize the impact of partnership initiatives.</li><li>Identify Growth Opportunities: Explore new partnership opportunities to expand the company’s reach and customer base.</li></ul>

Marketing Manager We are in search of a Marketing Manager to join our team in Coral Gables, Florida. The selected candidate will be involved in the commercial real estate industry, managing marketing initiatives across various projects. The role will entail working closely with leadership, developers, and external vendors. Responsibilities: • Develop, implement and oversee marketing strategies in collaboration with leadership. • Oversee the relationships with vendors, including social media teams, graphic designers, and PR professionals. • Contribute to the creation and management of branding efforts and marketing collateral. • Develop and maintain project websites, community engagement campaigns, and pre-leasing materials. • Prepare and distribute presentations and collateral for stakeholders and investors. • Generate and apply innovative marketing concepts for projects. • Foster effective communication and collaboration among internal and external partners. • Support design and marketing tasks, leveraging tools such as Adobe Suite and Canva.

Marketing Manager This is a full time/direct hire hybrid role with our client in Atlanta, GA. We are offering an exciting opportunity for a Marketing Manager in Atlanta, GA. In this role, you will be leading a team of marketing coordinators and graphic designers, and will be instrumental in supporting our regional business development goals. Your focus will be in the areas of proposal, process management, scheduling, resource allocation, and supervision and mentoring of marketing staff. Responsibilities:• Lead and manage a team of marketing coordinators and graphic designers• Oversee the development and management of proposal processes, scheduling, and resource allocation• Provide supervision and mentorship to regional marketing staff• Stay abreast of industry developments and tools, and share this knowledge with team members• Ensure the quality of submittals and marketing materials• Coordinate strategic-level pursuits• Assist in the writing and editing of technical and non-technical proposal sections• Lead in the preparation of interviews, including coordination and coaching of presenters• Analyze client accounts and plan winning strategies• Participate in business development meetings and contribute to opportunity tracking and revenue forecasting• Manage the CRM database within the region and maintain standards• Monitor and support outside marketing activities, such as conferences, open house events, and trade shows.

Field Marketing Manager We are offering a long-term contract employment opportunity for a Field Marketing Manager in AMES, Iowa, 50010, United States. In the service industry, this role is vital for maintaining the efficiency and effectiveness of our marketing services. As a Field Marketing Manager, you will be responsible for shaping and executing marketing plans, particularly within account-based marketing frameworks, and collaborating with various teams. Responsibilities: • Developing and implementing B2B SaaS marketing frameworks • Establishing successful lead generation and sales enablement marketing strategies • Collaborating effectively with sales leaders, regional teams, and other stakeholders • Utilizing Marketo and Salesforce for marketing purposes • Designing multi-touch, integrated marketing campaigns • Using data-driven decisions to guide strategic thinking • Managing and delivering field marketing services • Ensuring effective communication with remote management autonomously • Focusing on B2B SaaS Regional field marketing • Maintaining self-motivation and the ability to work independently.

Marketing Manager We are in the financial services sector and are in the market for a Marketing Manager at our Fairfield, Connecticut base. This role centers around the management of our ETP brands, the coordination of product launches, the supervision of a marketing calendar, and the oversight of campaign reporting. This role is crucial in fueling growth by orchestrating multi-channel campaigns and ensuring flawless execution across teams. Responsibilities: • Management and enhancement of our suite of ETP brands to ensure consistent messaging and brand visibility • Coordination of marketing initiatives for new ETF product launches, managing timelines and deliverables across teams • Tracking, analyzing, and reporting on campaign performance to provide insights for future efforts • Fostering relationships and working closely with third-party vendors for marketing efforts • Promoting cross-functional collaboration with sales, product, and external partners to ensure alignment with business goals

Digital Experience Manager Robert Half's marketing & creative client is looking for a Digital Experience Manager for a 6-month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work onsite 1-day-per-week. The Digital Experience Manager will lead and drive strategy for optimizing and enhancing digital touchpoints to meet the client's user needs. They will also own the vision for the overall digital experience, managing website content, driving lead generation, and improving customer interaction with innovative, data-driven strategies. Key Responsibilities: <ul><li>Develop and execute a digital experience strategy aligned with business goals, setting measurable objectives and KPIs</li><li>Lead large-scale web experience projects, enhancing brand presence and user engagement</li><li>Manage and mentor a team of digital experience professionals</li><li>Drive conversion rate optimization (CRO) initiatives, including A/B testing and personalization strategies</li><li>Collaborate with UX/UI, development, and cross-functional teams to enhance digital experiences </li><li>Present strategies and findings to stakeholders</li></ul>If interested and available, apply today!

Director of Marketing/Communications We are offering a permanent employment opportunity for a Director of Marketing/Communications in New York, New York. In this role, you will be integral to the development and execution of strategic marketing plans to increase brand awareness and drive business growth. You will be involved in marketing oversight for various events, programs, and initiatives while managing a team of marketing professionals and external agencies. Responsibilities: • Develop and implement strategic marketing plans to enhance brand awareness and engagement. • Utilize AI technologies to innovate strategies and solutions that boost customer engagement. • Oversee the promotion and marketing for all events, programs, and initiatives. • Manage and supervise a team of marketing professionals, including directors and VPs. • Coordinate with external marketing, digital, advertising, and creative agencies to execute marketing strategies. • Drive visitor traffic, ticket sales, and viewership through effective marketing strategies. • Leverage skills in CMS, CRM, Google AdWords, Google Analytics, and Facebook Insights to maximize marketing efforts. • Plan and execute campaigns and manage marketing collaterals. • Ensure effective promotion of events and respected Honors Tributes. • Monitor and enhance digital growth and marketing analytics.

Director of Marketing We are offering a contract to permanent employment opportunity for a Director of Marketing in the higher education industry, located in New York, New York. In this role, you will be responsible for leading the development and execution of a robust, revenue-generating marketing strategy that will extend our reach, increase our revenue, and reinforce our brand identity. Responsibilities: • Construct and implement a robust marketing strategy that is driven by revenue and that broadens our reach, increases our revenue, and strengthens our brand identity. • Lead large-scale brand development and demand creation campaigns across various platforms, including but not limited to television, radio, digital media, and social media. • Manage rebranding initiatives, partnerships with influencers, and experiential activations that position us as a leader in health and wellness education. • Translate high-level business goals into actionable marketing plans, ensuring clear execution and measurable impact. • Align marketing efforts with our sales, product, and operational goals, ensuring an integrated approach to growth. • Leverage data to optimize lead generation, customer acquisition, and retention strategies. • Drive customer acquisition and engagement through innovative multi-channel marketing strategies, ensuring maximum return on investment. • Develop and manage a marketing budget, ensuring smart allocation of resources to high-performing channels. • Oversee external marketing consultants and agencies, ensuring seamless execution of campaigns and partnerships. • Lead the planning, execution, and optimization of major marketing campaigns across traditional and digital media. • Identify emerging trends and new marketing channels that can expand our reach and revenue opportunities. • Use various tools such as Power BI, Salesforce, HubSpot, Marketo, Social Ladder, and Klaviyo to track marketing performance and optimize campaigns. • Monitor key performance indicators such as revenue attribution, customer acquisition costs, engagement metrics, and brand awareness. • Leverage data insights to refine marketing strategies, ensuring scalability and profitability.

Integrated Marketing Program Manager Senior Go To Market (GTM) Program Manager, FederalThe Senior Go To Market (GTM) Program Manager, Federal, creates targeted strategies for key audiences and designs multi-channel programs to deliver on regional business objectives. This role focuses on managing the buyer experience from brand, reputation, demand, to advocacy stages. The Senior Program Manager partners with the Regional Marketing Manager to address sales priorities and create integrated marketing programs, working cross-functionally with Solution Marketing and Channel Activation experts to bring programs to life. Key Responsibilities:<ul><li>Program Design & Execution: Run the program journey from brand to demand to advocacy, across channels. Align to business priorities, then develop and implement regional demand programs aligned with revenue goals, while activating global campaigns at the regional level.</li><li>Audience & Offer Strategy: Define audience segmentation and account targeting; tailor messaging, content, and offers; and partner on channel strategy and tactics to engage prospects.</li><li>Cross-functional Collaboration: Partner with Regional Marketing to align programs to sales priorities. Partner with Solutions Marketing to ensure program messaging & relevance in programs. Engage channel experts on program tactics and execution. Align with the Global Campaigns team to activate campaigns through regional programs.</li><li>Program Optimization: Analyze and optimize programs and budgets to improve engagement and drive results.</li></ul>

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