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    155 results for Paid Search Specialist

    Freelance Paid Search Specialist <p>Robert Half's marketing & creative client is looking for a freelance Paid Search Specialist for a 3-month contract in the greater Boston area. This is a remote, 10 - 15 hour-per-week opportunity and would be a great way to supplement an existing freelance schedule. The Paid Search Specialist will assist support existing digital marketing efforts by managing and optimizing paid search campaigns. They will also to develop, maintain, and enhance campaigns that drive measurable results.</p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li>Develop, manage, and optimize paid search campaigns on Google Ads and Bing Ads </li><li>Regularly monitor key performance metrics to ensure optimal campaign performance</li><li>Conduct audits of existing campaigns and implement recommendations to improve efficiency</li><li>Perform daily account management tasks such as budget adjustments, bid strategy refinements, and keyword updates</li><li>Add negative keywords to improve targeting and reduce wasted spend</li><li>Work closely with the marketing team to align paid search efforts with broader campaigns and marketing goals</li></ul><p>If interested and available, apply today! </p> Paid Search Specialist (PPC) <p>We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to <strong>Chadds Ford, PA 4x a week </strong>to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.</p><p> </p><p><strong>Key Responsibilities:</strong></p><p><u>Social Media Strategy & Execution:</u></p><ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul><p> </p><p><u>Paid Search Strategy & Management:</u></p><ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul><p><br></p> Paid Search Specialist (PPC) <p>We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to <strong>Chadds Ford, PA 4x a week</strong> to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.</p><p> </p><p><strong>Key Responsibilities:</strong></p><p><u>Social Media Strategy & Execution:</u></p><ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul><p> </p><p><u>Paid Search Strategy & Management:</u></p><ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul><p><br></p> Paid Search Specialist (PPC) <p>We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to <strong>Chadds Ford, PA 4x a week</strong> to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.</p><p> </p><p><strong>Key Responsibilities:</strong></p><p><u>Social Media Strategy & Execution:</u></p><ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul><p> </p><p><u>Paid Search Strategy & Management:</u></p><ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul><p><br></p> PPC Specialist/Paid Search <p>We are seeking a skilled and results-driven <strong>Paid Search Specialist</strong> with a minimum of 2 years of hands-on experience managing paid search campaigns. The ideal candidate will have a proven track record of executing, optimizing, and scaling campaigns across platforms such as Google Ads, Bing Ads, Facebook, and Instagram.</p><p><br></p><p>Key Responsibilities:</p><ul><li>Strategize, implement, and manage paid search campaigns, ensuring alignment with business objectives.</li><li>Conduct thorough keyword research, ad copy creation, and A/B testing to maximize ROI.</li><li>Monitor daily performance metrics to identify opportunities for optimization and scaling.</li><li>Manage budgets effectively, ensuring campaigns remain within spend limits while driving results.</li><li>Analyze data and generate reports to provide actionable insights and recommendations for stakeholders.</li><li>Stay up-to-date with platform updates, trends, and industry best practices in paid search and social advertising.</li><li>Collaborate with cross-functional teams, including creative and content, to ensure cohesive messaging across campaigns.</li></ul> SEM Specialist <p>We are seeking a highly motivated and detail-oriented SEM Specialist to manage and optimize our paid search campaigns. This hands-on role is focused on driving scalable and efficient user growth through performance monitoring, campaign optimization, structured experimentation, and comprehensive reporting on key metrics. The ideal candidate will have a background in managing paid search programs, a solid understanding of critical paid marketing metrics, and the ability to work within predefined strategies and roadmaps. This is a long-term, remote contract opportunity.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Manage Paid Search Campaigns: Oversee the execution and day-to-day management of paid search campaigns (Google Ads, Microsoft Ads, etc.), identifying optimization strategies to achieve key performance indicators (KPIs), including CTR, CPC, CPA, and conversion rates.</li><li>Analysis and Reporting: Track and analyze critical paid marketing metrics, interpret data, and communicate actionable insights to relevant stakeholders in a clear and concise manner.</li><li>Experimentation: Launch new campaign experiments following a structured roadmap and timeline to test innovative strategies for user acquisition and retention.</li><li>Monitoring Performance: Ensure campaigns are running smoothly, identifying and resolving technical or performance-related issues as they arise.</li></ul> Partner Marketing Specialist <p><strong>Partner Marketing Specialist - Contract - 40hrs/week - Onsite in Plano, TX</strong></p><p><br></p><p>We are seeking a <strong>Partner Marketing Specialist</strong> to join our team on a <strong>6-month contract</strong>. This role requires <strong>full-time, onsite work in Plano, TX</strong>, and will be integral in driving customer acquisition and retention through strategic partnerships and marketing initiatives.</p><p><br></p><p><strong>A Day in the Life</strong></p><p>In this role, you will:</p><ul><li><strong>Collaborate</strong> with internal marketing teams and retail partners to drive new customer acquisition and retention strategies.</li><li><strong>Act as a liaison</strong> between external retail partners and internal marketing teams, ensuring seamless communication and execution of marketing initiatives.</li><li><strong>Monitor KPIs</strong> and communicate key insights to stakeholders; work closely with analytics teams to create and optimize reporting for continuous improvement.</li><li><strong>Develop creative briefs</strong> for marketing campaigns and initiatives, providing strategic feedback on creative concepts to align with business objectives.</li></ul> Associate Paid Media Manager <p>The Associate Media Manager will act as a subject matter expert in digital media best practices across various channels. This role is responsible for planning, building, optimizing, and reporting on campaigns to support brands and paid media efforts. The ideal candidate will have experience managing and optimizing digital marketing campaigns across multiple clients, with a focus on driving performance and achieving ROI to meet brand objectives.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Execute, optimize, and manage performance-driven campaigns across multiple paid media channels.</li><li>Analyze campaign performance metrics, generate reports, and provide actionable insights to guide data-driven decisions and ongoing optimization.</li><li>Offer channel strategy input and recommendations that align with brand objectives and achieve media KPIs.</li><li>Conduct in-depth keyword research, ad copy testing, and audience targeting to drive enhanced campaign performance across platforms.</li><li>Engage with channel vendors to stay informed on platform best practices, new features, tests, and relevant industry benchmarks.</li><li>Stay informed of industry trends, algorithm updates, and emerging technologies to proactively apply this knowledge to campaigns.</li><li>Collaborate with cross-functional teams, including digital marketing, analytics, creative, and sales, to ensure alignment of paid media efforts with broader marketing goals.</li><li>Partner with agencies and internal teams to translate creative strategies into effective media plans.</li><li>Prepare and present regular performance reports, highlighting trends, actionable insights, and optimization opportunities across paid media channels.</li><li>Establish measurable goals that drive expectations and ongoing development.</li></ul><p><br></p> SEO Specialist <p>Robert Half Marketing & Creative is looking for a SEO Specialist for one of our clients in Charlotte, NC! </p><p><br></p><p>We are seeking a detail-oriented and results-driven <strong>SEO Specialist</strong> to enhance our online presence and drive organic traffic. In this role, you will be responsible for optimizing website content, conducting keyword research, implementing SEO best practices, and analyzing performance metrics to improve search engine rankings. You will collaborate closely with content creators, developers, and marketing teams to execute SEO strategies that align with business goals.</p><p><strong>Key Responsibilities</strong></p><ul><li>Conduct keyword research and develop SEO strategies to improve website rankings.</li><li>Optimize on-page elements such as meta tags, headers, and internal linking structure.</li><li>Perform technical SEO audits and work with developers to resolve issues.</li><li>Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs, Moz).</li><li>Develop and execute link-building strategies to enhance domain authority.</li><li>Collaborate with content creators to ensure SEO-friendly content.</li><li>Stay up-to-date with industry trends, algorithm changes, and best practices.</li><li>Track and report on key SEO metrics, providing insights and recommendations for continuous improvement.</li><li>Assist with local SEO efforts, including Google Business Profile optimization.</li><li>Research and implement strategies for voice search and mobile SEO.</li></ul><p><br></p> Digital Marketing Specialist <p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><p><br></p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p> Social Media Specialist <p>Are you ready to refine and elevate the digital strategy for one of our clients? We’re seeking a talented <strong>Paid Media Specialist</strong> to join our team on a part-time basis. In this role, you will be pivotal in consolidating and optimizing the company’s current social media approach, which includes managing organic and paid campaigns across multiple platforms. If you thrive in creating strategic, effective social media plans and enjoy working collaboratively to drive results—this role is for you!</p><p><br></p><p><strong>Responsibilities:</strong></p><p>As a Paid Media Specialist, you will:</p><p><br></p><p><strong>Develop and Execute Social Media Posts:</strong></p><ul><li>Create six posts weekly across all major platforms (Facebook, LinkedIn, Instagram).</li><li>Manage approximately eighteen individual posts per week.</li></ul><p><strong>Manage Paid Campaigns:</strong></p><ul><li>Oversee and optimize accounts on Facebook Marketplace and Google Merchant Center.</li><li>Use paid strategies to highlight key products and drive traffic for machine sales and auctions.</li></ul><p><strong>Collaborative Strategy Development:</strong></p><ul><li>Build an editorial calendar alongside the Director of Marketing to ensure alignment with key auction priorities.</li><li>Research machines and determine which models to highlight for maximum audience engagement.</li></ul><p><strong>Content Creation:</strong></p><ul><li>Write compelling and engaging copy tailored to target buyer personas.</li><li>Work closely with the design and video teams while taking ownership of the messaging and content strategy.</li></ul> Digital Marketing Specialist <p>We are offering a short term contract employment opportunity for a Digital Marketing Specialist in the retail industry based in Atlanta, Georgia. The selected candidate will be tasked with managing our Email & SMS campaigns for the US and Canada markets, working closely with the CLIENT retention team. </p><p><br></p><p>Responsibilities</p><p>• Oversee the management of Campaign Calendar, including date adjustments, final creative screenshots insertion, and final subject lines.</p><p>• Assist with Creative Briefing by providing specific style SKU numbers or nuances for Canada assortment where availability differs from the US.</p><p>• Coordinate the feedback process on Creative Assets and follow up as necessary.</p><p>• Liaise with the Creative Operations team to ensure the timely receipt of final asset files.</p><p>• Set up Email and SMS campaigns in our SaaS systems, ensuring accuracy and efficiency.</p><p>• Own the Campaign QA process, routing for internal Retention team approval, and ensuring sign-off from key stakeholders.</p><p>• Support the QA process for paid media ads in Canada.</p><p>• Compile daily campaign results into an Excel document and support other reporting tasks as required.</p><p>• Handle ad-hoc tasks to support the team as they arise.</p><p>• Monitor and track performance, defining specific goals where necessary.</p><p>• Ensure the retention calendar is regularly updated.</p><p>• Facilitate creative feedback from stakeholders promptly upon receipt.</p><p>• Ensure campaigns are routed for QA well in advance of deployment.</p><p>• Deliver daily reporting by specified deadlines.</p> Director of Growth Marketing We are in search of a Director of Growth Marketing to join our San Diego-based team. As a Director of Growth Marketing, you will be instrumental in strategizing and executing customer acquisition plans, managing digital advertising across various platforms, and overseeing budget allocation for maximum efficiency. This role operates within the industry and demands proficiency in Google Analytics, DTC, Performance Marketing, Growth marketing, Paid Search, and Paid Social.<br><br>Responsibilities:<br>• Strategize and execute customer acquisition plans in alignment with our revenue goals.<br>• Manage digital advertising on social, search, affiliate, display, and streaming platforms.<br>• Allocate budgets strategically to maximize efficiency and performance.<br>• Oversee internal campaign execution on key social platforms.<br>• Discover and scale emerging channels to drive long-term growth.<br>• Align marketing efforts with brand initiatives and promotional timelines.<br>• Track and refine key metrics like ROI, acquisition costs, conversion rates to enhance efficiency.<br>• Collaborate with analytics teams to ensure data accuracy and provide actionable insights.<br>• Leverage quantitative analysis to refine media strategy, creative impact, and audience targeting.<br>• Oversee significant annual media investment, ensuring smart allocation.<br>• Develop forecasts and scenario plans in partnership with Finance.<br>• Present performance reports with key takeaways and recommendations to leadership.<br>• Lead external partnerships across digital, streaming, and affiliate channels.<br>• Maintain close relationships with platform representatives to leverage new opportunities.<br>• Collaborate across departments to refine messaging, landing pages, and creative assets.<br>• Improve processes for seamless teamwork on growth initiatives. Social Media Specialist <p>We are in search of a Social Media Specialist to join one of our agency clients located in Denver, Colorado. In this role, you will be responsible for implementing organic social media strategies, managing online communities, and collaborating to create high-quality content. </p><p><br></p><p>Responsibilities:</p><p>• Develop and execute organic social media strategies that resonate with our target audience and align with our brand objectives</p><p>• Create compelling and brand-consistent content for various social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok</p><p>• Collaborate closely with our creative team to generate high-quality visuals, videos, and written content</p><p>• Respond to comments, messages, and mentions in a timely manner to foster positive engagement and loyalty</p><p>• Build and nurture relationships with followers, influencers, and brand advocates to enhance community engagement</p><p>• Monitor social media discussions, identify engagement opportunities, and manage online reputation</p><p>• Ensure regular and consistent social media posting as per the content calendar</p><p>• Utilize social media management tools for scheduling posts and tracking performance</p><p>• Stay abreast of platform algorithm changes and best practices to optimize content reach and engagement</p><p>• Track, analyze, and report on key social media metrics to evaluate performance and inform strategy</p><p>• Collaborate with marketing, PR, and other teams to ensure a cohesive and unified brand voice across all channels</p><p>• Support campaigns, product launches, and events with organic social media tactics.</p> Payroll Specialist <p>We are in search of a Payroll Specialist to join our team in Santa Ana, California. The selected candidate will be responsible for managing payroll functions and ensuring accurate and timely processing of payroll transactions including salaries, benefits, garnishments, taxes, and other deductions. This role also involves using accounting software systems and working closely with the Accounting and Human Resources departments.</p><p><br></p><p>Responsibilities</p><p><br></p><p>• Ensuring all payroll transactions are processed efficiently</p><ul><li>Multi-State Payroll Processing</li></ul><p>• Collecting, calculating, and entering data in order to maintain and update payroll information</p><p>• Resolving payroll discrepancies by collecting and analyzing information</p><p>• Providing payroll information by answering questions and requests</p><p>• Managing and resolving issues relating to payroll production</p><p>• Interpreting pay policies, for example holiday, leave, overtime, and managing payments</p><p>• Ensuring compliance with current government regulations</p><p>• Establishing and maintaining employee records, ensuring that changes are entered correctly and made in a timely manner</p><p>• Reviewing and verifying source documents for accuracy of employee time records</p><p>• Working closely with Accounting and Human Resources to align and update payroll data.</p> Payroll and HR Specialist <p>We are initiating the search for a Payroll and HR Specialist to become a part of our team in Richmond, California. The role revolves around the administration of payroll and human resources tasks with a strong emphasis on utilizing various accounting software systems. The role is integral to our operations, providing a vital link between financial services and workforce management.</p><p><br></p><p>Responsibilities:</p><ul><li>Process bi-weekly payroll accurately for exempt and non-exempt employees across multiple states using Paycom or similar HRIS platforms, including overtime, wage garnishments, bonuses, manual payments, rate adjustments, and tax filings.</li><li>Conduct timecard audits to ensure payroll accuracy.</li><li>Manage benefits enrollment and assist employees with claims or escalations.</li><li>Administer pay structures, benefits programs, and 401(k) plans, ensuring compliance with company policies and legal regulations.</li><li>Process and monitor employee leaves of absence.</li><li>Foster a positive workplace culture by addressing employee concerns and promoting overall well-being.</li><li>Provide guidance to employees on HR policies and procedures.</li><li>Stay informed about California labor laws, tax regulations, and standards for payroll, benefits, and leaves.</li><li>Maintain accurate employee records and complete personnel transactions.</li><li>Update and manage HRIS systems for reporting and analysis.</li><li>Analyze HR data, compare with market trends, and recommend improvements for payroll and benefits practices.</li><li>Continuously drive improvements in payroll processes.</li></ul> Product Marketing Specialist We are in search of a Product Marketing Specialist to join our manufacturing team in Minneapolis, Minnesota. As a Product Marketing Specialist, you'll ensure the effective and efficient processing of product data, create compelling copy, and contribute to the enrichment of our content. This role provides an opportunity for long-term contract employment.<br><br>Responsibilities<br>• Efficiently manage and process product data to ensure accuracy<br>• Contribute to content enrichment by auditing existing content, updating imagery, and adding related products<br>• Utilize Excel for various tasks related to job functions<br>• Create compelling copy to enhance product marketing efforts<br>• Collaborate with a small team to achieve the best results<br>• Utilize AI and Cloud Technologies to improve efficiency and effectiveness<br>• Leverage CRM and Facebook Insights to gain customer insights and improve campaign planning<br>• Contribute to brand awareness through effective communication and collateral management<br>• Participate in budget processes to ensure cost-effective campaign planning. Digital Marketing and Content Specialist <p><strong>Digital Marketing & Content Specialist </strong>needed for a full-time position with our client in Wilmington, MA. MUST be able to work a minimum of three (3) days a week onsite with a strong preference for fully onsite. The title could also be at the manager level as long as the salary expectations are still in line. Salary is up to 100K depending on experience.</p><p><br></p><p>The Digital Marketing & Content Specialist will direct our client’s multi-channel digital marketing strategy and develop content that supports lead generation for our strategic markets, increases brand awareness, and elevates our sustainability thought leadership. </p><p> </p><p> </p><p><strong>Responsibilities</strong></p><ul><li>Coordinate and manage all digital marketing campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and marketing emails.</li><li>Translate complex, technical ideas into engaging content that aligns with brand goals and complies with industry claims regulations.</li><li>Partner with strategic marketing to create web landing pages and multi-format content (blogs, social posts, videos, webinars, whitepapers, etc) for key segments and applications.</li><li>Collaborate with internal marketing, sales, and technology stakeholders to author news posts for the website and a monthly email newsletter.</li><li>Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic search presence</li><li>Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.</li><li>Partner with inside sales to measure lead generation resulting from digital campaigns.</li><li>Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.</li><li>Recommend digital strategies to support events, webinars, conferences, and tradeshows</li><li>Perform other duties as necessary. </li></ul> Marketing Specialist <p>Are you a strategic thinker with a passion for driving brand growth and managing innovative marketing campaigns? Do you thrive in a collaborative and fast-paced environment? We are seeking an <strong>Onsite Marketing Specialist</strong> to join our team in High Point, NC!</p><p><strong>Key Responsibilities:</strong></p><ul><li>Develop and execute comprehensive marketing strategies to elevate brand visibility and increase market share.</li><li>Lead and optimize digital marketing campaigns across platforms to enhance engagement, generate leads, and boost sales.</li><li>Analyze performance metrics, leveraging data-driven insights to refine marketing efforts and achieve business goals.</li><li>Manage advertising budgets effectively to maximize ROI while maintaining cost efficiency.</li><li>Partner with product management teams to design and introduce impactful marketing strategies for product launches.</li><li>Oversee and inspire a team of marketing professionals, fostering creativity and a results-driven approach.</li><li>Fulfill day-to-day responsibilities such as social media content planning, email marketing, website updates, and Google Ads management.</li><li>Maintain brand presence by targeting 15+ Facebook groups, sourcing and applying to new groups, and managing LinkedIn content sharing.</li><li>Regularly review and refresh website content (e.g., events, images) and ensure optimal site functionality, including Wix and WordPress platforms.</li><li>Identify, negotiate, and acquire contact databases to expand marketing outreach.</li><li>Report on marketing milestones and successes quarterly and annually while identifying areas for adjustment.</li></ul><p><br></p> Email Marketing Specialist <p><strong>Email Marketing Specialist (Contract)</strong></p><p><strong>Location:</strong> Roswell, GA (Onsite, 3 days/week) </p><p><strong>Duration:</strong> 3-6 Month Contract (Potential for Extension) </p><p><strong>Hours:</strong> 40 Hours/Week</p><p><br></p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Develop and execute end-to-end email marketing campaigns, including strategy, content creation, segmentation, testing, and reporting.</li><li>Manage and optimize email marketing platforms (e.g., Mailchimp, Klaviyo, etc.).</li><li>Create compelling and engaging email content, including newsletters, promotional emails, and automated sequences.</li><li>Segment email lists to target specific audiences and personalize messaging.</li><li>Conduct A/B testing to optimize email performance and improve key metrics (open rates, click-through rates, conversion rates).</li><li>Analyze campaign performance data and provide actionable insights to improve future campaigns.</li><li>Monitor and maintain email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR).</li><li>Collaborate with cross-functional teams (marketing, sales, design) to ensure alignment and consistency in messaging.</li><li>Manage email calendar and ensure timely delivery of campaigns.</li><li>Implement and manage automated email workflows and trigger-based campaigns.</li><li>Maintain accurate records of email campaigns and performance metrics.</li></ul><p><br></p> Medical Billing Specialist <p>Robert Half is partnering with a Mendota Heights, Minnesota based client in search of a Medical Billing Specialist. In this role, you will play an integral part of the medical billing team, responsible for the entire medical billing process from insurance verification, claims submission, billing and denials. This role has the opportunity to grow into a permanent opportunity with the client as they grow their team over the next several months. If you have 2+ years of prior medical billing experience, this could be a fantastic opportunity for you! </p><p><br></p><p>Responsibilities:</p><p>• Accurately process patient charges based on treatment records and ensure compliance with relevant laws and medical coding procedures</p><p>• Efficiently handle insurance claims and patient payments</p><p>• Utilize all of the major clearinghouses for claims submission processing</p><p>• Establish patient payment plans and oversee collection accounts</p><p>• Diligently monitor and resolve any discrepancies in billing or payments</p><p>• Efficiently manage any denied claims, determining the cause and resubmitting in a timely manner</p><p>• Ensure all patient records are comprehensive and accurate</p><p>• Handle data entry tasks and promote the use of paperless billing methods whenever possible</p> Web Analytics Specialist <p>Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC!</p><p><br></p><p><strong>Position Summary:</strong> We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.</li><li>Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.</li><li>Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.</li><li>Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.</li><li>Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.</li></ul><p><br></p> Marketing Specialist <p>We are providing a long-term contract employment opportunity for a Marketing Specialist in the higher education industry, located in Irvine, California. As part of our team, the Marketing Specialist will play a pivotal role in developing and managing marketing projects, including advertising materials for various channels like print, social media, SEM, SEO, website, e-mail, radio, video, and display ads. </p><p><br></p><p>Responsibilities:</p><p>• Develop and guide creative briefs in collaboration with the creative team or agency to meet advertising goals</p><p>• Analyze and optimize email campaigns, incorporating regular testing </p><p>• Review and recommend revisions to all marketing collateral to ensure objectives are met</p><p>• Manage relationships with campus leadership, internal stakeholders, and agency partners</p><p>• Act as a liaison between campus and creative teams to address marketing needs</p><p>• Strategize with media agencies on media planning, execution, performance analysis, and reporting against predetermined ROI and KPIs</p><p>• Ensure all marketing materials adhere to compliance standards</p><p>• Contribute to the overall marketing strategy</p><p>• Maintain order, cleanliness, and safety at work</p><p>• Manage and review creative work, collaborating with agencies to complete creative projects</p><p>• Analyze media performance and provide regular updates on performance</p><p>• Handle logistics for photo and commercial shoots and production.</p> AR/Billing/Collections Specialist <p>We are in search of an AR/Billing/Collections Specialist to join our operations in Seattle, Washington. This role demands a keen eye for detail and strong communication skills, with a focus on maintaining efficient collections and ensuring accurate billing processes. You will be actively involved in managing customer accounts, from processing applications to resolving inquiries, and will play a crucial role in improving our financial efficiency.</p><p><br></p><p>Responsibilities:</p><p>• Efficiently process customer credit applications, ensuring accuracy at all stages.</p><p>• Keep customer credit records up-to-date, making necessary updates as needed.</p><p>• Engage in proactive communication with customers regarding overdue payments, negotiating payment plans when necessary, and resolving any disputes to ensure a smooth collection process.</p><p>• Collaborate with internal teams to address billing discrepancies, resolve invoicing errors, and ensure accurate financial records are maintained.</p><p>• Contribute to the automation of the collections process by aiding in the implementation and improvement of automated collection tools and workflows.</p><p>• Regularly review aging reports and identify overdue payments, escalating delinquent accounts as necessary to minimize financial risk.</p><p>• Provide detailed weekly updates to management on collections progress, outstanding balances, and potential risks.</p><p>• Use your knowledge of accounting software systems and CRM to effectively manage accounts receivable and streamline the collections process.</p><p>• Handle inbound calls from customers, providing a high level of service and resolving any billing or payment-related issues.</p><p>• Administer claims and review invoices, ensuring they are accurate and issued to customers in a timely fashion.</p><p><br></p><p>The salary range for this position is $75,000 to $78,000.</p><p><br></p><p>Benefits:</p><p>Medical/Dental/Vision</p><p>Life insurance</p><p>STD/LTD</p><p>15 days PTO</p><p>8 paid holidays</p><p>401k with match</p> Web Analytics Specialist We are looking for a Web Analytics Specialist to join our team in Bothell, Washington. As a Web Analytics Specialist, you will be responsible for conducting A/B testing, utilizing web optimization tools, and analyzing site performance. This role is within the Application Service Provider industry and offers a long term contract employment opportunity.<br><br>Responsibilities:<br><br>• Conduct A/B testing to evaluate the effectiveness of website features or campaigns.<br>• Utilize web optimization tools such as Optimizely Web Experimentation and VWOO to analyze site performance and identify areas for improvement.<br>• Create and maintain accurate records of customer credit applications.<br>• Resolve customer inquiries in a timely and efficient manner.<br>• Leverage Adobe Analytics and Adobe Creative Cloud to analyze website data and generate insightful reports.<br>• Use Atlassian Jira and Bing to manage project workflows and perform search engine optimization tasks.<br>• Implement cloud technologies to optimize the functionality and user experience of the website.<br>• Develop and execute a web optimization roadmap based on analytical findings.<br>• Monitor customer accounts and take appropriate action as needed.<br>• Contribute to campaign planning and execution by providing data-driven insights and recommendations.