Robert Half Marketing & Creative is looking for a Digital Marketing Operations Manager for one of our clients in Charlotte, NC! This position is a 100% remote ongoing freelance opportunity!
Responsibilities:
• Lead the development and optimization of our marketing operations strategy, ensuring flawless execution across multiple platforms like email, SMS, digital, and voice/inside sales.
• Utilize HubSpot extensively for marketing automation, lead management, and reporting tasks.
• Drive the mapping and refining process of the customer journey, identifying crucial touchpoints to boost engagement and conversion rates.
• Design, implement, and analyze omnichannel marketing campaigns that align with our business objectives.
• Work closely with sales, product, and customer success teams to drive alignment and enhance lead nurturing strategies.
• Measure and report on key marketing metrics, providing insights and making recommendations for continuous improvement.
• Maintain data integrity and ensure compliance with marketing best practices and regulations.
• Leverage your expertise in Bing, Content Management System (CMS), CRM, Facebook Insights, Google Ad, Advertisements, Analytics, Blogging, Brand Awareness, Campaign Planning, HubSpot, Omnichannel marketing, Digital Marketing, Integrated Marketing Campaigns, Marketing Campaign, Online Marketing Campaigns, Customer journey, Customer Journey Mapping, and Email Marketing to drive successful marketing operations.