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22 results for Digital Marketing Specialist in Atlanta, GA

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We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Google Analytics and Google Ads to join our growing marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that drive traffic, generate leads, and improve brand awareness. If you're data-savvy, creative, and passionate about performance marketing, we’d love to meet you!

Key Responsibilities:

Plan, execute, and optimize paid advertising campaigns across Google Ads (Search, Display, YouTube, and Shopping).
Monitor and analyze campaign performance using Google Analytics and other tools to track KPIs and ROI.
Conduct keyword research, competitor analysis, and audience segmentation to maximize campaign effectiveness.
Create compelling ad copy, A/B test creatives, and landing pages to improve CTR and conversion rates.
Develop and maintain regular performance reports, dashboards, and insights to guide marketing decisions.
Collaborate with content, design, and web development teams to ensure consistent messaging and brand alignment across campaigns.
Stay current with the latest trends and best practices in digital marketing, Google Ads updates, and analytics tools.

Bachelor’s degree in Marketing, Communications, Business, or related field.

2+ years of hands-on experience managing Google Ads campaigns.

Proficiency in Google Analytics (GA4) and Google Tag Manager.

Google Ads and/or Google Analytics certifications are a plus.

Strong analytical skills and attention to detail.

Experience with A/B testing tools, conversion rate optimization, and retargeting strategies.

Excellent written and verbal communication skills.

Ability to work independently and manage multiple projects simultaneously.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

22 results for Digital Marketing Specialist in Atlanta, GA

Digital Marketing Specialist We are seeking a results-driven Digital Marketing Specialist with hands-on experience in Google Analytics and Google Ads to join our growing marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing digital marketing strategies that drive traffic, generate leads, and improve brand awareness. If you're data-savvy, creative, and passionate about performance marketing, we’d love to meet you!Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns across Google Ads (Search, Display, YouTube, and Shopping).</li><li>Monitor and analyze campaign performance using Google Analytics and other tools to track KPIs and ROI.</li><li>Conduct keyword research, competitor analysis, and audience segmentation to maximize campaign effectiveness.</li><li>Create compelling ad copy, A/B test creatives, and landing pages to improve CTR and conversion rates.</li><li>Develop and maintain regular performance reports, dashboards, and insights to guide marketing decisions.</li><li>Collaborate with content, design, and web development teams to ensure consistent messaging and brand alignment across campaigns.</li><li>Stay current with the latest trends and best practices in digital marketing, Google Ads updates, and analytics tools.</li></ul>

Digital Marketing Manager Robert Half is seeking a Full Time/Direct Hire Digital Marketing Manager with one of our clients on-site in Atlanta, GA. The Digital Marketing Manager drives the execution and optimization of omnichannel marketing campaigns that grow audience engagement, brand awareness, and lead generation. This role oversees the digital strategy across SEO, paid media, email, website optimization, and analytics. The ideal candidate is a data-driven marketer with a strong grasp of digital tools and a creative approach to testing and innovation. Key Responsibilities:<ul><li>Develop and implement a holistic digital marketing strategy across paid search, display, social media, email, and web.</li><li>Lead SEO/SEM initiatives to increase organic traffic and improve search rankings.</li><li>Own the website’s performance, UX enhancements, and content optimization in collaboration with internal or external development teams.</li><li>Plan, launch, and optimize paid media campaigns in Google Ads, Meta, LinkedIn, or programmatic platforms.</li><li>Analyze campaign performance and report on KPIs such as CTR, conversion rate, CAC, and ROI.</li><li>Collaborate with content, creative, and product marketing to ensure consistent messaging and brand alignment across channels.</li><li>Manage marketing tech stack including CRM, CMS, and analytics platforms.</li></ul>

eCommerce Marketing Specialist Robert Half is seeking a Full Time/Direct Hire eCommerce Marketing Specialist to join our client on-site in Atlanta, GA. The eCommerce Marketing Specialist drives traffic, conversion, and customer retention across digital storefronts, marketplaces, and DTC channels. This role collaborates with merchandising, creative, and analytics teams to optimize online sales performance and elevate the brand experience. Key Responsibilities:<ul><li>Develop and execute digital marketing campaigns for eCommerce channels (Amazon, Shopify, DTC platforms).</li><li>Optimize product listings, descriptions, and visuals for SEO and conversion.</li><li>Plan and manage promotions, sales events, and seasonal campaigns.</li><li>Collaborate with creative and content teams on eCommerce assets and brand alignment.</li><li>Track KPIs including conversion rate, AOV, cart abandonment, and customer LTV.</li><li>Analyze customer behavior, site performance, and funnel drop-off to identify improvement areas.</li><li>Coordinate with fulfillment, logistics, and customer service teams for seamless execution.</li></ul>

Marketing Manager This is a full time/direct hire hybrid role with our client in Atlanta, GA. We are offering an exciting opportunity for a Marketing Manager in Atlanta, GA. In this role, you will be leading a team of marketing coordinators and graphic designers, and will be instrumental in supporting our regional business development goals. Your focus will be in the areas of proposal, process management, scheduling, resource allocation, and supervision and mentoring of marketing staff. Responsibilities:• Lead and manage a team of marketing coordinators and graphic designers• Oversee the development and management of proposal processes, scheduling, and resource allocation• Provide supervision and mentorship to regional marketing staff• Stay abreast of industry developments and tools, and share this knowledge with team members• Ensure the quality of submittals and marketing materials• Coordinate strategic-level pursuits• Assist in the writing and editing of technical and non-technical proposal sections• Lead in the preparation of interviews, including coordination and coaching of presenters• Analyze client accounts and plan winning strategies• Participate in business development meetings and contribute to opportunity tracking and revenue forecasting• Manage the CRM database within the region and maintain standards• Monitor and support outside marketing activities, such as conferences, open house events, and trade shows.

Marketing Director (B2C) We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. Responsibilities: • Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.

Event Marketing Manager Robert Half is seeking a Full Time/Direct Hire Event Marketing Manager for one of our clients on-site in Atlanta, GA. The Event Marketing Manager leads the strategy, planning, execution, and measurement of experiential marketing initiatives, including trade shows, conferences, brand activations, and virtual events. This role is pivotal in driving brand visibility, generating leads, and creating memorable experiences that align with business goals. The ideal candidate is both strategic and hands-on, with deep knowledge of event logistics, cross-functional collaboration, and post-event ROI analysis. Key Responsibilities:<ul><li>Develop and manage a comprehensive event marketing strategy aligned with broader marketing and sales objectives.</li><li>Lead end-to-end planning and execution of events including logistics, vendor selection, budgeting, contract negotiation, and on-site coordination.</li><li>Partner closely with sales, product, and creative teams to ensure events are aligned with go-to-market plans and brand messaging.</li><li>Develop event promotional strategies across digital, email, and social channels.</li><li>Measure event effectiveness through KPIs such as registration, attendance, pipeline contribution, and post-event engagement.</li><li>Manage post-event reporting and optimization efforts.</li><li>Stay current on event trends, technologies, and competitive activities to drive innovation.</li></ul>

Marketing Coordinator Our client in Atlanta is hiring for a Marketing Coordinator. In this role, you'll be an integral part of our team, supporting a wide range of marketing and business development activities, from content creation and editing to project management and execution. Responsibilities:• Accurately update firm webpages via CMS, including service, industry, company descriptions, biographies, and other pages as needed.• Collaborate with the Marketing & Communications Manager to create engaging content for the company's social media accounts.• Assist with the planning and execution of client-facing webinars, including scheduling, practice runs, and sharing registrant and attendee reports.• Uphold the company's brand standards and guidelines on all materials, in close coordination with the Marketing Department's graphic designer and Marketing & Communications Manager. • Write and edit content related to key practice areas, industry initiatives, legal insights, client alerts, client success stories, and newsletters.• Support the events managers with event logistics, including planning, promotional item ordering, staffing, set-up and takedown, and processing CLEs.• Maintain and update the Marketing & Business Development team's intranet pages.• Assist with administrative duties as assigned.• Gather and curate content for select newsletters for internal and client-facing communications.• Serve as backup for formatting the firm's email marketing communications and other graphics for distribution.

Marketing Manager We are in search of a Marketing Manager to join our team in the Real Estate & Property industry based in Atlanta, Georgia. The role involves leading marketing initiatives, improving brand reputation, and supporting agents by creating marketing deliverables. Responsibilities: • Oversee the production of property marketing materials by coordinating with the marketing team. • Implement strategies to enhance the brand voice and reputation across various platforms including social media and email marketing. • Assist high-performing agents by developing marketing deliverables such as offering memorandums, flyers, and email marketing campaigns. • Drive the enhancement of large property offering memorandums and listing presentations for firm-wide use. • Promote the firm's success in marketing larger properties. • Develop and implement methods to boost efficiency and productivity within the marketing department. • Ensure timely and accurate delivery of marketing materials to agents and clients. • Foster a positive relationship with sales brokers through effective communication and collaboration. • Regularly report department initiatives to the senior leadership team.

Email Marketing Automation Specialist About the Role: A private aviation leader is looking to bring on a highly experienced Email Marketing Automation Specialist to manage and optimize their vibrant Marketo instance. This role is ideal for someone who’s excited by the challenge of marketing to high-net-worth individuals in a dynamic and fast-paced environment where no two campaigns are alike. You’ll work directly with the marketing team on brand initiatives, segmented campaigns, exclusive promotions, and personalized journeys that convert.This position is being offered as a contractor role with the potential to convert into full-time if it's a great mutual fit. While the preference is for someone local to Atlanta (where the team HQ and hiring manager are based), they may also consider candidates in the NYC area for in-office collaboration. Key Responsibilities:<ul><li>Partner with the creative team to design and execute highly targeted, luxury-focused email campaigns that reflect the exclusivity of the brand.</li><li>Work directly in Marketo and Salesforce to build, automate, and track sophisticated multi-touch email campaigns.</li><li>Leverage a third-party AI-driven data enrichment platform to build segmented lists based on behavioral and lifestyle traits (e.g., “people who love cooking and can afford private travel”).</li><li>Execute personalized campaigns and journey flows for a refined database of over 1 million contacts, including 300K prospects and a smaller membership audience.</li><li>Drive list segmentation strategies, ensure accurate targeting, and improve database health.</li><li>Implement A/B testing strategies and develop performance dashboards in collaboration with the BI team.</li><li>Troubleshoot sync and reporting issues between platforms (e.g., lead lag between Salesforce and Marketo) and work with external agencies to resolve.</li><li>Own the email marketing calendar and support planning one month out or more, aligned with travel patterns and promotions.</li><li>Collaborate on strategic initiatives such as evergreen campaigns (“Reasons to Fly”), route promotions (e.g., NYC to San Francisco), seasonal messaging, and membership marketing.</li><li>Maintain and enforce communication cadences in partnership with the sales team to respect prospect and member preferences.</li></ul>

Marketing Automation Specialist Marketing Automation Specialist – Email & CRMLocation: Remote or Hybrid Duration: ContractOverview:Seeking a Marketing Automation Specialist to manage email campaigns targeting high-net-worth individuals. This role requires expertise in Marketo and Salesforce, with a focus on luxury brand positioning and audience segmentation.Responsibilities:<ul><li>Develop and execute email marketing campaigns.</li><li>Utilize data enrichment tools for personalized content.</li><li>Implement A/B testing and analyze campaign performance.</li><li>Maintain engagement tracking and lead flow within Marketo and Salesforce.</li><li>Ensure high data quality and audience segmentation.</li><li>Troubleshoot issues related to campaign execution.</li></ul>

PR Specialist PR SpecialistOverview: We are seeking a PR Specialist to develop and execute public relations initiatives that enhance brand visibility and reputation. This role involves media outreach, press release creation, event coordination, and collaboration with marketing teams to amplify messaging.Responsibilities:<ul><li>Develop and execute PR strategies to enhance brand awareness.</li><li>Write press releases, media pitches, and key messaging documents.</li><li>Build and maintain relationships with journalists, influencers, and media outlets.</li><li>Monitor media coverage and provide reports on PR campaign effectiveness.</li><li>Coordinate PR events, press conferences, and media interviews.</li><li>Support crisis communication efforts and reputation management.</li></ul>

Social Media Specialist We are seeking a Social Media Specialist to join our team in Atlanta, Georgia. This role functions within the non-profit industry and involves managing social media accounts, supporting events, and assisting with newsletters. This role offers a long-term contract employment opportunity, with work taking place on-site. Responsibilities: • Oversee and manage two social media accounts for the organization, ensuring consistent engagement and brand awareness • Provide support for various events as needed, including preparation and coordination • Assist in the creation and distribution of newsletters using tools such as Constant Contact • Utilize tools like Adobe Creative Cloud and Canva to create engaging content for social media platforms and newsletters • Implement best practices for social media management, including the use of editorial calendars and analytics tools like Facebook Insights and Google+ • Monitor and analyze social media performance to inform adjustments and improvements • Collaborate with team members to ensure a cohesive brand message across all platforms • Ensure compliance with all relevant regulations and policies, particularly in relation to working in proximity with children • Demonstrate a flexible and positive attitude in all tasks, adapting to the dynamic needs of a public school environment.

Production Artist Robert Half Marketing and Creative is seeking a talented Production Artist for an on-going, long term contract with a retail client in Buckhead. The Production Artist will be responsible for the preparation of production-ready artwork for release for new marketing collateral concepts, specs, creating mock-ups and components, while maintaining corporate cost goals, brand standards, and overall strategy. The Production Artist will be responsible for the execution and release of material including: environmental, retail signage, in-store visuals, packaging and catalogs.

Communications Specialist Communications SpecialistOverview: We are hiring a Communications Specialist to develop and execute strategic communication initiatives. This role involves crafting internal and external messaging, supporting public relations efforts, and enhancing brand awareness through effective storytelling.Responsibilities:<ul><li>Develop and implement communication strategies to support business objectives.</li><li>Write and edit press releases, newsletters, internal memos, and corporate messaging.</li><li>Collaborate with internal teams to align messaging across all channels.</li><li>Manage media relations, responding to inquiries and coordinating interviews.</li><li>Monitor and analyze communication efforts to measure effectiveness.</li><li>Support crisis communication planning and execution as needed.</li></ul>

Social Media Manager Social Media Manager – School Nutrition ProgramLocation: Atlanta, GA (Hybrid preferred, open to remote) Duration: Ongoing contractOverview:Seeking a Social Media Manager to run the social media pages for a local school district’s nutrition program. This role involves content creation, engagement, and strategy execution to promote healthy eating initiatives.Responsibilities:<ul><li>Manage and create content for social media pages.</li><li>Develop and implement social media strategies.</li><li>Engage with the community and respond to inquiries.</li><li>Analyze social media performance and adjust content accordingly.</li><li>Collaborate with stakeholders to align messaging.</li></ul>

Marketing Analyst Robert Half is seeking a Full Time/Direct Hire Marketing Analyst with one of our clients on-site in Atlanta, GA. The Marketing Analyst supports data-informed decision-making by providing detailed analysis, insights, and reporting across marketing channels. This role is critical in measuring campaign performance, understanding customer behavior, and identifying growth opportunities. The ideal candidate is curious, detail-oriented, and comfortable working with large datasets. Key Responsibilities:<ul><li>Analyze marketing campaign performance across digital, email, social, and offline channels to assess effectiveness and ROI.</li><li>Develop dashboards and reports to visualize KPIs for internal stakeholders and leadership.</li><li>Provide audience segmentation analysis and customer journey mapping to support personalization and targeting.</li><li>Monitor marketing funnel metrics, conversion rates, and lead quality across the sales cycle.</li><li>Conduct A/B testing and multivariate testing analysis.</li><li>Collaborate with marketing, product, and analytics teams to identify growth opportunities and optimize spend.</li><li>Stay current with industry benchmarks and tools.</li></ul>

Business Development Manager BUSINESS DEVELOPMENT MANAGER - Legal Services Are you a strategic, self-driven sales professional with a passion for the legal industry? My client is seeking a Business Development Manager – Legal Services to help expand their footprint and deepen client relationships in the legal sector. In this role, you'll be instrumental in client acquisition, development, and retention, supporting their ambitious growth goals. They are a fast-growing company with an entrepreneurial spirit, so if you're someone who thrives in a high-energy, high-trust environment and can think both strategically and creatively—this could be the perfect next step for you. What You’ll Be Doing<ul><li>Develop and execute growth strategies tailored to the legal sector, partnering closely with cross-functional teams and leadership.</li><li>Collaborate with marketing, client success, sales, and operations to enhance the end-to-end legal client experience.</li><li>Drive new client acquisition and retention, consistently meeting or exceeding sales and revenue targets.</li><li>Build deep industry expertise and maintain a strong network within legal circles—law firms, legal tech providers, and corporate legal departments.</li><li>Grow relationships with existing legal clients, identifying upsell opportunities and boosting referrals.</li><li>Use a consultative sales approach to scope, shape, and close complex service solutions—often involving long-term contractual agreements.</li><li>Represent the company at legal industry events, webinars, panels, and conferences to build visibility and credibility.</li><li>Lead client business reviews to reinforce our value proposition and uncover new avenues for growth.</li><li>Engage on platforms like LinkedIn to promote thought leadership, drive engagement, and enhance brand awareness within the legal space.</li><li>Analyze sales data and KPIs, providing insights that inform strategy and improve performance.</li></ul>

Business Development Manager BUSINESS DEVELOPMENT MANAGER - Global, Growth-Oriented Company in Duluth My client, a global and growth-oriented company, is looking for a motivated and results-driven Business Development Manager to join their growing team. In this role, you will be key to driving client acquisition, development, and retention efforts across our services. If you are an entrepreneurial thinker who thrives on new challenges and has a passion for sales, this is an exciting opportunity to help shape the future of our organization. Key Responsibilities:<ul><li>Develop and implement a business development strategy to expand our client base and services.</li><li>Collaborate with marketing, sales, and operations teams to enhance the end-to-end client experience.</li><li>Drive client acquisition and retention efforts to exceed monthly and quarterly sales targets.</li><li>Build and maintain a strong network and industry knowledge to position the company as a leader in the market.</li><li>Nurture relationships with existing clients, securing referrals and identifying new business opportunities.</li><li>Use a consultative approach to negotiate complex deals and multi-year contracts.</li><li>Attend industry events to build relationships and strengthen partnerships.</li><li>Lead client reviews to reinforce value, manage expectations, and uncover new opportunities for growth.</li><li>Monitor performance metrics and analyze data to inform strategic decisions.</li></ul>

Director of Analytics Director of AnalyticsHybrid role- 3 days onsite in Atlanta GAThis position does not offer C2C or sponsorship now or in the future We’re seeking a strategic, hands-on Director of Analytics to lead and inspire our team of analysts and data scientists. This role will support the VP of BI & Analytics Solutions in shaping and executing the analytics vision, while also driving innovation and data-driven decision-making across the organization. In this role, you’ll work closely with cross-functional teams—including strategy, media, creative, and development—to deliver actionable insights, build robust measurement strategies, and ultimately drive data-driven decision making to improve marketing and business outcomes.In this role you will engage directly with clients through hands-on project work, while also contributing to upsell and business development efforts.

Demand Generation Marketing Lead Our client is currently looking for a Demand Generation Marketing Lead based in Atlanta, Georgia. You will be leading our product growth initiatives, collaborating with various teams, and managing marketing campaigns. Responsibilities:• Lead the marketing team and manage its deliverables and timelines to ensure the effective execution of campaigns and product growth initiatives.• Oversee demand generation activities to drive experience in leads and support the growth of the sales pipeline.• Work closely with the sales team to develop strategies aimed at increasing closing rates and optimizing the sales process.• Design and manage high-performing marketing campaigns across various channels to reach target audiences and enhance engagement.• Use data and metrics to track and analyze the performance of marketing initiatives, and make data-driven decisions to optimize results.• Foster a collaborative and high-performance culture within the marketing team.• Act as a liaison between the marketing team and other departments, ensuring alignment and collaboration on cross-functional initiatives.• Prepare and present regular reports on marketing performance, providing insights and recommendations for improvement.• Stay updated about industry trends and best practices, continuously seeking opportunities to innovate and improve marketing strategies.• Define brand guidelines and standards to maintain a consistent brand image and voice throughout the organization's materials and campaigns.

Financial Copy/Content Writer Financial Copy/Content WriterOverview: We are seeking a Financial Copy/Content Writer to create compelling, well-researched content on financial topics. This role involves conducting interviews with industry experts and stakeholders to develop informative and engaging articles. The ideal candidate has experience in financial writing, journalism, or content marketing, with a strong ability to translate complex financial concepts into accessible content.Responsibilities:<ul><li>Conduct interviews with financial experts, executives, and key stakeholders to gather insights for articles.</li><li>Write and edit clear, concise, and engaging content, including articles, blog posts, reports, and whitepapers.</li><li>Research financial trends, investment strategies, and market developments to produce informed and credible content.</li><li>Ensure all content aligns with brand voice, messaging, and compliance requirements.</li><li>Collaborate with the marketing and communications teams to develop content strategies.</li><li>Optimize content for SEO and digital platforms to increase visibility and engagement.</li></ul>

Marketing Strategist Robert Half Marketing and Creative is working with a client who is hiring a Marketing Strategist in the Manufacturing industry. Based in Duluth, Georgia, you will be playing a pivotal role in shaping and executing the marketing strategy for our operations. Responsibilities:• Collaborate with cross-functional teams to ensure content consistency and alignment with business goals.• Lead and manage the execution of content projects, ensuring all content is produced on time, within scope, and to the highest standards.• Develop clear and concise project briefs to communicate objectives, timelines, and content requirements to internal teams and external partners.• Write and edit compelling copy for various marketing materials, including website content, internal communications, email campaigns, product descriptions, and social media.• Assist in developing and executing content strategies that drive engagement, lead generation, and customer retention across various channels like social media, email, and web content.• Support smaller marketing tasks, such as managing content calendars, conducting content audits, or coordinating content distribution across platforms.

Innovation starts with people.®

22 results for Digital Marketing Specialist in Atlanta, GA

Innovation starts with people.^®