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6 results for Content Strategist in Boston, MA

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Digital Marketing & Content Specialist needed for a full-time position with our client in Wilmington, MA. MUST be able to work a minimum of three (3) days a week onsite with a strong preference for fully onsite. The title could also be at the manager level as long as the salary expectations are still in line. Salary is up to 100K depending on experience.

The Digital Marketing & Content Specialist will direct our client’s multi-channel digital marketing strategy and develop content that supports lead generation for our strategic markets, increases brand awareness, and elevates our sustainability thought leadership.

Responsibilities

Coordinate and manage all digital marketing campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and marketing emails.
Translate complex, technical ideas into engaging content that aligns with brand goals and complies with industry claims regulations.
Partner with strategic marketing to create web landing pages and multi-format content (blogs, social posts, videos, webinars, whitepapers, etc) for key segments and applications.
Collaborate with internal marketing, sales, and technology stakeholders to author news posts for the website and a monthly email newsletter.
Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic search presence
Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.
Partner with inside sales to measure lead generation resulting from digital campaigns.
Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.
Recommend digital strategies to support events, webinars, conferences, and tradeshows
Perform other duties as necessary.

Qualifications

Bachelor’s degree in Communications, Marketing, Business, or a related field.
Minimum 3 years of experience in a B2B content marketing / digital marketing role
Proven track record of developing and implementing successful digital marketing campaigns across web, email and social platforms.
Proficiency in digital marketing tools and platforms such as Wordpress, Statamic, Craft, Sprout, MailerLite, MailChimp, Salesforce, Google Analytics, Google Tag Manager, Google Search Console, Linkedin, Instagram, YouTube, HTML, CSS
Strong understanding of SEO and SEM principles and how to integrate into content development
Intermediate design knowledge and experience using the Adobe Creative Suite (InDesign, Photoshop, Illustrator, Firefly)
Demonstrated experience with copywriting and developing impactful visual content
Ability to participate in a high-performance team-based environment that is fast-learning and adaptive
Superior verbal and written communications skills
Excellent time and project management skills with exceptional attention to detail
Enjoy working both autonomously and collaboratively on a globally diverse team
A self-directed learner that can quickly develop an understanding of technical topics
Ability to think quickly and strategically to resolve conflicts

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

6 results for Content Strategist in Boston, MA

Digital Marketing and Content Specialist Digital Marketing & Content Specialist needed for a full-time position with our client in Wilmington, MA. MUST be able to work a minimum of three (3) days a week onsite with a strong preference for fully onsite. The title could also be at the manager level as long as the salary expectations are still in line. Salary is up to 100K depending on experience. The Digital Marketing & Content Specialist will direct our client’s multi-channel digital marketing strategy and develop content that supports lead generation for our strategic markets, increases brand awareness, and elevates our sustainability thought leadership. Responsibilities<ul><li>Coordinate and manage all digital marketing campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and marketing emails.</li><li>Translate complex, technical ideas into engaging content that aligns with brand goals and complies with industry claims regulations.</li><li>Partner with strategic marketing to create web landing pages and multi-format content (blogs, social posts, videos, webinars, whitepapers, etc) for key segments and applications.</li><li>Collaborate with internal marketing, sales, and technology stakeholders to author news posts for the website and a monthly email newsletter.</li><li>Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic search presence</li><li>Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.</li><li>Partner with inside sales to measure lead generation resulting from digital campaigns.</li><li>Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.</li><li>Recommend digital strategies to support events, webinars, conferences, and tradeshows</li><li>Perform other duties as necessary. </li></ul>

Digital Experience Manager Robert Half's marketing & creative client is looking for a Digital Experience Manager for a 6-month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work onsite 1-day-per-week. The Digital Experience Manager will lead and drive strategy for optimizing and enhancing digital touchpoints to meet the client's user needs. They will also own the vision for the overall digital experience, managing website content, driving lead generation, and improving customer interaction with innovative, data-driven strategies. Key Responsibilities: <ul><li>Develop and execute a digital experience strategy aligned with business goals, setting measurable objectives and KPIs</li><li>Lead large-scale web experience projects, enhancing brand presence and user engagement</li><li>Manage and mentor a team of digital experience professionals</li><li>Drive conversion rate optimization (CRO) initiatives, including A/B testing and personalization strategies</li><li>Collaborate with UX/UI, development, and cross-functional teams to enhance digital experiences </li><li>Present strategies and findings to stakeholders</li></ul>If interested and available, apply today!

Freelance Paid Search Specialist Robert Half's marketing & creative client is looking for a freelance Paid Search Specialist for a 3-month contract in the greater Boston area. This is a remote, 10 - 15 hour-per-week opportunity and would be a great way to supplement an existing freelance schedule. The Paid Search Specialist will assist support existing digital marketing efforts by managing and optimizing paid search campaigns. They will also to develop, maintain, and enhance campaigns that drive measurable results. Key Responsibilities: <ul><li>Develop, manage, and optimize paid search campaigns on Google Ads and Bing Ads </li><li>Regularly monitor key performance metrics to ensure optimal campaign performance</li><li>Conduct audits of existing campaigns and implement recommendations to improve efficiency</li><li>Perform daily account management tasks such as budget adjustments, bid strategy refinements, and keyword updates</li><li>Add negative keywords to improve targeting and reduce wasted spend</li><li>Work closely with the marketing team to align paid search efforts with broader campaigns and marketing goals</li></ul>If interested and available, apply today!

Relationship Manager We are seeking a dedicated Community Development Mortgage Officer to join our Lending Division. In this role, you will identify clients and originate mortgage applications primarily in Low to Moderate Income (LMI) census tracts, as defined by federal data, in alignment with Community Reinvestment Act (CRA) goals and bank policies. The ideal candidate will be bilingual in Spanish, Mandarin, or Cantonese, and possess at least three years of experience in the mortgage industry, particularly with borrowers for whom English is not their primary language. Experience working with non-profits focused on First Time Home Buyer Education is also preferred. As a key liaison for bilingual borrowers, you will assist clients throughout the mortgage application process, ensuring that all financial documents are complete and accurate. You will build relationships with local nonprofits and realtors to educate potential homeowners and create a referral network. This position requires excellent communication skills, a strong customer service orientation, and the ability to meet established sales goals. Additionally, knowledge of First Time Home Buyer programs and related assistance options is essential. You will also collaborate with team members to achieve performance goals while adhering to compliance and regulatory requirements.

Strategic Marketing Manager Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. ***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.*** Responsibilities: Strategic Planning<ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul> Market Research and Analysis<ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul> Product Positioning and Messaging<ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul> Sales Enablement<ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>

Investor Relations Analyst We are in search of an Investor Relations Analyst to join our team in the banking industry based in Boston, Massachusetts. As an Investor Relations Analyst, you will work with our team to ensure effective communication with investors, manage investor records, and provide administrative support to the investor relations function. Primary Duties and Responsibilities• Support the IR team in execution of strategic investor marketing/communication and outreach initiatives.• Assist in the reporting process, including the preparation of quarterly letters, investor presentations, and other firm/fund collateral.• Assist in the completion of due diligence questionnaires.• Support fundraising efforts through coordination with placement agents and data room management.• Help manage the firm’s DealCloud database, including maintaining investor records from prospecting through onboarding and periodic reviews.• Plan investor meetings, dinners and larger-scale events, such as the Annual General Meeting (in collaboration with the Marketing and Communications team where applicable).• Coordinate executive communications, including taking phone calls, responding to emails, and interacting with and building strong relationships with external contacts.• Provide logistical support to the IR team, particularly during travel periods. This may include booking domestic and international travel and coordinating itineraries, visas and other needs.• Schedule internal/external meetings and coordinate logistics as needed, and help maintain shared team calendar.• Provide back-up coverage for IR team members as needed.• Perform other duties as assigned to support the business functions of the Firm.

Innovation starts with people.®

6 results for Content Strategist in Boston, MA

Innovation starts with people.^®