9 results for Content Strategist in Boston Ma

Copywriter Lead Robert Half's client is looking for a Copywriter Lead for an ongoing contract (potential contract to hire) position in the Greater Boston area. This is a remote, 40-hour-per week opportunity; candidates must be willing and able to work eastern (ET) hours. As the Copywriter Lead, you will generate engaging and persuasive copy for various platforms, lead the creation and implementation of content strategies, and utilize analytics to evaluate the effectiveness of content. Interested candidates should submit a portfolio of relevant writing samples in addition to resume. They will assist with content strategy, thought leadership articles, PR, and SEO initiatives. Must have 7+ years of experience in content development, copywriting, or marketing, preferably in the healthcare, pharmaceutical, or technology industries. If interested and available, apply today!

Senior Manager of Social Media and Public Relations Senior Manager or Director of Social Media and Public Relations with 8+ years of relevant experience needed for a full-time, fully remote position with our client in Greater Boston. Eastern time zone is preferred. Experience in pharma or health tech is highly preferred. Will be responsible for in demand generation, social media management, and public relations. Salary is up to 125K + 15% bonus. We are looking for a Director/Senior Manager of Social Media and Public Relations to guide our company's external communication strategy. In this role, you will oversee demand generation, manage social media, and manage public relations, specifically in the pharmaceutical or pharmacy sectors. Your main objective will be to enhance brand visibility, encourage meaningful engagements, and execute comprehensive strategies that match our business goals. Responsibilities:Strategic Leadership:• Develop and implement an all-encompassing social media and PR strategy that boosts brand equity and aligns with our business objectives.• Lead demand generation initiatives via innovative digital campaigns that translate engagement into measurable metrics.• Work with cross-functional teams to align PR and social media strategies with broader marketing and sales objectives. Social Media Management:• Oversee the creation, scheduling, and implementation of social media campaigns across various platforms.• Analyze performance metrics and adjust strategies to enhance engagement, follower growth, and ROI.• Stay updated on industry trends and competitor activities on social platforms. Public Relations:• Establish and manage relationships with the media, influencers, and key stakeholders.• Develop compelling press releases, media pitches, and thought leadership content. Content Strategy:• Collaborate with internal teams to maintain a consistent and authentic brand voice across all channels.• Develop high-quality presentations and materials for internal and external communication.• Discover and utilize storytelling opportunities that spotlight the impact of company solutions. Analytics & Reporting:• Establish KPIs for social media and PR activities, monitor performance, and provide actionable insights.• Regularly present reports on campaign effectiveness to senior leadership, ensuring alignment with business goals.

Senior Director of Product Marketing and Demand Generation Senior Director of Product Marketing and Demand Generation needed for a full-time, fully remote position with our client in Greater Boston. MUST have experience in pharma or pharma adjacent industry. MUST have experience developing strategic marketing plans and optimization campaigns from A-Z. Must be proficient in marketing automation tools, analytic tools, and CRM systems. Salary is up to 150K + 15% bonus. As the Senior Director of Product Marketing and Demand Generation, you will be tasked with shaping and launching strategic marketing plans, pushing forward demand generation initiatives, and positioning the company's solutions effectively. You will use your outstanding communication and storytelling skills to develop compelling narratives, unify cross-functional teams, and promote the business' brand voice across various channels. Responsibilities:Strategic Marketing Leadership• Formulate and implement a complete product marketing and demand generation strategy that dovetails with our business objectives.• Stay updated on market trends, customer needs, and competitors in the pharma and pharmacy sectors to reinforce our unique market position. Demand Generation Excellence• Administer full-cycle demand generation programs that include email marketing, paid media, events, and content strategies.• Use analytics to track and improve campaign results and align with sales goals.• Create targeted buyer journeys that spark new thought processes, improve performance, and induce brand fidelity. Storytelling and Communications• Develop and share persuasive narratives that rightfully communicate the company’s mission, the value of our products, and our impact on the industry.• Craft custom messages for diverse demographics and multiple communication channels, ensuring consistency across all customer touchpoints. Product Marketing Expertise• Develop compelling product positioning, messaging, and launch strategies.• Collaborate with product management to articulate value propositions for new and existing offerings.• Coordinate with the product lifecycle to achieve optimal marketing results. Cross-functional Collaboration • Ensure alignment and consistent messaging across the sales, product, and customer success teams.• Foster relationships with external stakeholders, such as agencies and partners. Thought Leadership & Content Development• Produce engaging content that reiterates the company’s industry-leading position.• Establish the company as a thought leader in innovative patient engagement solutions.

Director of Social Media Director of Social Media needed for a full-time position. Ideal candidate will work a 3/2 hybrid work model in Southern NH but our client is also open to an ideal candidate who can commute to Southern NH once a month. Must have 10+ years of proven experience developing and executing social media strategies that increased brand awareness and relevance. Must be an expert on all major social platforms, especially Facebook, Instagram, TikTok, Pinterest, Snapchat, X and LinkedIn. Salary is 160-180K + 20% bonus. We are seeking a Director of Social Media with the vision and skillset to guide the strategy and execution of our paid and organic social media initiatives. In this pivotal role, you will foster our social strategy, create innovative content, and stimulate engagement across all platforms. You will work in close collaboration with cross-functional teams to develop social content that amplifies our brand, resonates with our community, and achieves our annual goals. Responsibilities:• Design and implement a comprehensive social media strategy that increases reach, relevance, and engagement.• Act as a social media expert, keeping our brand progressive with the latest technology, market, and consumer trends.• Supervise the development of social content to meet annual goals.• Oversee community engagement, ensuring positive brand experiences and liaise with the Reputation Management team for crisis management.• Lead all social performance measurement, reporting, and optimization.• Manage our brand’s Influencer and Ambassador programs.• Serve as a positive representative of the brand within our community.• Use business, brand, and target audience insights to influence strategies.• Act as a spokesperson for brand and social strategy, ensuring creative excellence.• Build and maintain strong relationships with cross-functional internal teams and external partners.• Partner with the Brand Marketing Director and Integrated Marketing Director to ensure strategic and creative excellence across all marketing channels and initiatives.• Lead, motivate, and inspire the Social Media Team.• Collaborate with Marketing, Media, PR, and Agency stakeholders to deliver best-in-class omni-channel marketing.

Product Marketing Manager We’re working with a manufacturing client who is looking to hire a Product Marketing Manager. It’s a full-time, hybrid (3/2) position north of Boston. Must have B2B and B2C manufacturing experience. We are seeking a talented and dynamic Product Marketing Manager to manage our client’s product line's strategy and portfolio. The role involves guiding the product portfolio from its inception to conclusion, actively participating in the product introduction team, carrying out market research and becoming a knowledgeable resource for product comparison. You will be developing a compelling 'reason to buy' and strategies to attract customers, working closely with sales and marketing to put forth an effective sales proposition, managing product development, channel launches, and inventory, and performing product forecasting. The role requires domestic and international travel. Reporting directly to management, you will be expected to work independently yet align well with the larger team. Responsibilities:<ul><li>Establish and manage the product portfolio strategy</li><li>Oversee the product portfolio life cycle</li><li>Take part in the cross-functional Product Introduction Team</li><li>Conduct market research for purchase trends and future direction</li><li>Benchmark product and portfolio technical, financial, and market aspects</li><li>Devise and communicate the product's buying reasons and purchasing strategy</li><li>Develop a sales proposition in collaboration with Sales and Marketing</li><li>Oversee product development, targeted channel launches, and inventory </li><li>Meet sales targets, margin and profit goals, and undertake product forecasting</li></ul>

Email Marketing Specialist Robert Half's Marketing & Creative client is looking for an Email Marketing Specialist for a short-term contract in the Boston area. This is a remote, 20-hour-per-week opportunity (could possibly increase up to 40 hours); candidates must be willing and able to work eastern (ET) hours. The Email Marketing Specialist will manage the lifecycle marketing communications for the brand to drive growth in channel performance and impact revenue. Must have B2B, B2C, and prior HubSpot email marketing experience. If interested and available, apply today!

Senior Director of Performance Marketing The role of Senior Director of Performance Marketing is a strategic position responsible for heading our performance marketing efforts. This role is integral to driving center leads and enrollments and supporting benefits registration through data-driven strategies. The Senior Director will oversee a dynamic team of marketing professionals and collaborate closely with other teams to optimize marketing across multiple channels. Responsibilities:• Develop and implement a comprehensive performance marketing strategy in line with business objectives.• Manage and innovate multi-channel marketing campaigns including SEM, SEO, display, social media, and direct mail.• Use data analytics and performance metrics to evaluate campaign effectiveness, inform strategic decisions, and drive optimization.• Manage the performance marketing budget, track spending and ROI, and make necessary adjustments to maximize return on investment.• Collaborate with Product, U/X, and Brand teams to ensure a unified approach to customer engagement • Conduct market research to identify trends, understand customer needs, and stay abreast of competitive positioning.• Lead and motivate a high-performing team of marketing professionals and foster a culture of collaboration and continuous improvement.• Manage relationships with third-party vendors and collaborate with cross-functional teams including Data Analytics, Design/Creative, Engineering, and Product Marketing.

Marketing Manager B2B Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have a proven track record of developing and executing successful B2B marketing campaigns. Must have proficiency in CRM software and digital marketing techniques/tools. Salary is 110-150K depending on experience and qualifications. Ideal candidate will be able to work fully onsite but client is open to hybrid for the right candidate. Ideal candidate will have experience working in the commodities industry but MUST have B2B experience. Must have people management experience as you’ll be managing one direct report. Experience using Canva and experience managing social media platforms is required. This position will work closely with the sales team so sales enablement experience is important. The position will involve up to 20% travel with the bulk of that being during conference season. Other travel will be to important clients as needed. Responsibilities:<ul><li>Develop and implement effective B2B marketing practices, ideally aimed specifically at the commodities sector.</li><li>Establish, maintain, and strengthen relationships with existing and potential clients through well-tailored marketing strategies.</li><li>Conduct market research to understand industry trends, competitive landscape and customer behavior and incorporate insights into the marketing strategy.</li><li>Partner with cross-functional teams to create and execute compelling campaigns.</li><li>Measure and report on the effectiveness of marketing campaigns to identify potential areas for improvement.</li><li>Ensure brand consistency in all B2B marketing initiatives, in alignment with company values and goals.</li></ul>

Marketing Analyst Robert Half is looking for a Marketing Analyst for a 3+ month contract in the Greater Boston area. This is a remote; 37.5 hour-per-week opportunity; candidates must be willing and able to work eastern (ET) hours. The Marketing Analyst will be responsible for building and updating dashboards, evaluating and reporting on campaign insights, and presenting recommendations to marketing and leadership stakeholders. They will also prepare repots, lead ongoing A/B testing for campaign targeting, analyze ad spend, and assist technology teams with data governance as needed. Must have 5+ years of digital marketing analytics experience and familiarity with data management tools such as Tableau or Sprinklr. Prior healthcare or pharma industry experience is preferred. If interested and available, apply today!