9 results for Digital Marketing Specialist in Boston, MA

Digital Marketing Manager Agency in Boston, MA looking for a Digital Marketing Manager with 5 years of experience. Agency experience or professional services industry highly preferred.

Digital Marketing and Content Specialist Digital Marketing & Content Specialist needed for a full-time position with our client in Wilmington, MA. MUST be able to work a minimum of three (3) days a week onsite with a strong preference for fully onsite. The title could also be at the manager level as long as the salary expectations are still in line. Salary is up to 100K depending on experience. The Digital Marketing & Content Specialist will direct our client’s multi-channel digital marketing strategy and develop content that supports lead generation for our strategic markets, increases brand awareness, and elevates our sustainability thought leadership. Responsibilities<ul><li>Coordinate and manage all digital marketing campaigns and projects, collaborating with cross-functional teams and external partners. Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and marketing emails.</li><li>Translate complex, technical ideas into engaging content that aligns with brand goals and complies with industry claims regulations.</li><li>Partner with strategic marketing to create web landing pages and multi-format content (blogs, social posts, videos, webinars, whitepapers, etc) for key segments and applications.</li><li>Collaborate with internal marketing, sales, and technology stakeholders to author news posts for the website and a monthly email newsletter.</li><li>Oversee SEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic search presence</li><li>Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations. Define and track key performance indicators (KPIs) and adjust strategies as needed to optimize ROI.</li><li>Partner with inside sales to measure lead generation resulting from digital campaigns.</li><li>Identify and implement digital enhancements based on data insights and industry best practices. Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals.</li><li>Recommend digital strategies to support events, webinars, conferences, and tradeshows</li><li>Perform other duties as necessary. </li></ul>

Strategic Marketing Manager Strategic Marketing Manager with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. ***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.*** Responsibilities: Strategic Planning<ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul> Market Research and Analysis<ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul> Product Positioning and Messaging<ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul> Sales Enablement<ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul>

Digital Project Manager Robert Half's marketing & creative client is looking for a Project Manager with expertise in marketing orchestration for a 12+ month contract. The Project Manager will act as a pivotal point of coordination across internal leaders, client stakeholders, technology teams, and business users. They will also manage timelines and deliverables while ensuring a seamless orchestration of marketing processes during the implementation of Adobe Journey Optimizer (AJO). Key Responsibilities:<ul><li>Serve as the primary Project Manager, ensuring the successful execution of marketing initiatives</li><li>Coordinate between internal teams</li><li>Oversee project timelines, deliverables, and dependencies to ensure on-schedule and high-quality outcomes</li><li>Implement strategic account management practices</li><li>Provide detailed reporting and communicate progress updates to all stakeholders</li><li>Maintain a strong focus on data orchestration, while managing associated activities and workflows</li></ul>Prior consulting or agency experience is preferred. If interested and available, apply today!

Data Analyst/Scientist: IV- This role will be responsible for building digital data strategies, web/mobile tagging, generating analytics insights, and syndicating data to and from real-time systems. The ideal candidate is highly analytical, data-savvy, technically capable, and able to collaborate cross-functionally across business and technology teams.JKey Responsibilities:<ul><li>Lead MarTech product analytics efforts and digital data strategies across web and mobile platforms.</li><li>Implement and audit tags for marketing and analytics using tools such as Google Tag Manager or Tealium.</li><li>Analyze digital data to provide insights on customer behavior and site optimization.</li><li>Create dashboards and visual storytelling tools using Power BI, Tableau, Looker, or Amazon Quicksight.</li><li>Run digital marketing and product analytics projects concurrently.</li><li>Build predictive models, clustering algorithms, and A/B testing frameworks.</li><li>Ensure best practices for data governance and privacy.</li><li>Partner with internal teams and vendors to execute initiatives effectively.</li></ul>

Marketing Coordinator/Specialist Marketing Coordinator/Specialist with 2+ years of experience working with an architecture or engineering firm needed for a full-time, fully onsite position with our client in Boston. MUST have prior architecture of engineering experience to bs considered. Must be skilled in Creative Suite and Microsoft Office. Will be assisting with proposals, award submissions, public relations, and website management. Salary is based on qualifications and experience but will be somewhere between 70-90K. Responsibilities:<ul><li>Production of qualifications and proposals; interview and conference presentations; award submissions; brochures and other marketing collateral.</li><li>Support of the business development process.</li><li>Support in planning of firm and project related events, exhibitions, and publications.</li><li>Firm website oversight and social media support.</li></ul>

Marketing Campaign Manager Robert Half's marketing & creative client is looking for a part-time Campaign Manager for a 6+ month contract in the Greater Boston area. This is a remote, 10 - 20-hour-per-week opportunity; candidates must be willing and able to work eastern (ET) hours. The Campaign Manager will be responsible for managing campaigns within DV360. They will also: <ul><li>Set up and run video, programmatic, and other online media campaigns </li><li>Ensure proper ad tagging, tracking, and timely delivery </li><li>QA campaigns before launch</li><li>Monitor campaign metrics, analyze performance data, and recommend optimizations</li><li>Use testing and audience segmentation to improve campaign </li></ul>If interested and available, apply today!

Part-Time Marketing Coordinator Robert Half's marketing & creative client is looking for a part-time Marketing Coordinator for a 3+ month contract in the Providence, RI area. This is an onsite, 20-hour-per-week opportunity; candidates must be willing to work onsite 4 days/week. The Marketing Coordinator will be responsible for managing social media, updating newsletters, and assisting with other marketing initiatives. Key Responsibilities:<ul><li>Manage social media platforms by creating and posting content, including graphics and videos.</li><li>Run paid social media campaigns to boost engagement.</li><li>Design newsletters and marketing materials using Adobe Creative Suite and Canva.</li><li>Collaborate with internal teams to brainstorm ideas and implement marketing strategies.</li></ul>If interested and available, apply today!

Relationship Manager We are seeking a dedicated Community Development Mortgage Officer to join our Lending Division. In this role, you will identify clients and originate mortgage applications primarily in Low to Moderate Income (LMI) census tracts, as defined by federal data, in alignment with Community Reinvestment Act (CRA) goals and bank policies. The ideal candidate will be bilingual in Spanish, Mandarin, or Cantonese, and possess at least three years of experience in the mortgage industry, particularly with borrowers for whom English is not their primary language. Experience working with non-profits focused on First Time Home Buyer Education is also preferred. As a key liaison for bilingual borrowers, you will assist clients throughout the mortgage application process, ensuring that all financial documents are complete and accurate. You will build relationships with local nonprofits and realtors to educate potential homeowners and create a referral network. This position requires excellent communication skills, a strong customer service orientation, and the ability to meet established sales goals. Additionally, knowledge of First Time Home Buyer programs and related assistance options is essential. You will also collaborate with team members to achieve performance goals while adhering to compliance and regulatory requirements.