We are seeking a talented Marketing Specialist to join our client's team. This role operates within the healthcare consulting industry and requires a mix of creativity, strategic thinking, and a strong understanding of digital marketing. The Marketing Specialist will have a hybrid workplace setting and will be tasked with a variety of responsibilities, including public relations support, digital marketing development, social media marketing, and website maintenance.
Responsibilities:
• Craft and update client website content, ensuring it is optimized for local search
• Provide recommendations to clients on best practices for social media engagement
• Develop and manage both editorial and paid communications, including press releases, media pitches, and articles
• Manage regular outreach to physician-clients to gather stories and engage with local media organizations
• Utilize PR software platform to develop targeted media lists, monitor relevant coverage, and send customized pitches to local media
• Design, write copy, and deploy Constant Contact and SMS text campaigns on behalf of physician-clients
• Create engaging content for client websites, social media, advertisements, and promotional events, adhering to each client’s brand standards
• Manage and monitor online presence across various platforms
• Develop and track digital marketing strategies to support the marketing needs of current clients and attract prospective new patients.