We are offering an exciting opportunity for a Marketing Manager in the automotive industry, based in Richfield, Ohio. This role primarily involves overseeing the creation and approval of content, monitoring digital marketing campaigns, and liaising with agencies to ensure consistent messaging.
Responsibilities:
• Review and approve content generated by agencies, ensuring it aligns with the brand's messaging.
• Oversee and monitor digital marketing campaigns, applying strategy where necessary.
• Act as the main point of contact for external agencies, ensuring consistent and accurate messaging.
• Learn and understand the business by attending events and traveling as required.
• Utilize tools and platforms, such as Canva and Adobe Creative Cloud, to facilitate marketing activities.
• Apply skills in Google AdWords, Google Analytics, and Facebook Insights to enhance marketing efforts.
• Leverage CRM for maintaining accurate customer records and processing credit applications.
• Contribute to the overall brand awareness through effective campaign planning and execution.
• Manage the budget processes related to marketing activities.
• Exhibit strong communication skills, especially when pushing back on agency suggestions to maintain brand integrity.