Robert Half Marketing & Creative is looking for a Marketing Manager to join a team in Winter Park, CO. The chosen individual will play a pivotal role in crafting marketing strategies, managing advertising initiatives, driving business growth, and overseeing budget allocations. *ONLY CANDIDATES WHO ARE WILLING TO RELOCATE SHOULD APPLY* This is a fully on site position.
Responsibilities:
• Develop and execute annual marketing strategies to meet revenue targets and growth opportunities
• Direct and supervise the creation and maintenance of comprehensive marketing calendars across various audiences
• Collaborate with media agencies to create impactful marketing, advertising, and go-to-market strategies
• Utilize strong strategic planning and project management skills to advance key initiatives
• Develop engaging promotions to meet business objectives
• Provide strategic direction for media agency on marketing strategies and target audiences to meet Resort KPIs
• Ensure timely completion and trafficking of advertising and creative deliverables
• Analyze media analytics to develop plans and recommendations based on insights and results
• Conduct thorough resort analysis to understand business drivers, brand health, and identify growth opportunities
• Collaborate with marketing team, cross-functional teams, and agencies to discover valuable guest insights that inform growth plans
• Develop and maintain budget allocations in cooperation with senior marketing personnel
• Effectively lead and develop team members to foster a collaborative and high-performing work environment.
• Proficiency in CRM software and data analysis to understand customer behavior and preferences.
• Demonstrable experience in using Google Analytics for tracking website traffic and user engagement metrics.
• Proven ability to create, manage, and evaluate advertisements across various platforms.
• Strong understanding of brand awareness strategies and ability to implement them effectively.
• Experience in comprehensive campaign planning and execution, including digital and traditional marketing techniques.
• Excellent communication skills, both verbal and written, to effectively convey marketing strategies to team members and stakeholders.
• Demonstrated competence in budget management to ensure the efficient use of resources in marketing efforts.
• Leadership skills to guide and motivate the marketing team towards achieving company goals.
• Experience in designing and executing integrated marketing campaigns to create a unified and seamless experience for consumers.
• Proficiency in Adobe Analytics for analyzing data and making data-driven decisions to improve marketing effectiveness.
• Demonstrable experience in using Google Analytics for tracking website traffic and user engagement metrics.
• Proven ability to create, manage, and evaluate advertisements across various platforms.
• Strong understanding of brand awareness strategies and ability to implement them effectively.
• Experience in comprehensive campaign planning and execution, including digital and traditional marketing techniques.
• Excellent communication skills, both verbal and written, to effectively convey marketing strategies to team members and stakeholders.
• Demonstrated competence in budget management to ensure the efficient use of resources in marketing efforts.
• Leadership skills to guide and motivate the marketing team towards achieving company goals.
• Experience in designing and executing integrated marketing campaigns to create a unified and seamless experience for consumers.
• Proficiency in Adobe Analytics for analyzing data and making data-driven decisions to improve marketing effectiveness.