Copywriter<p>Robert Half is currently seeking a talented Copywriter for a short-term contract position with our esteemed client in Troy, Michigan. As a contract Copywriter, you will be responsible for creating compelling and engaging content that effectively communicates the client's brand message and values. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Develop creative and impactful copy for various marketing materials, including website content, advertising campaigns, social media posts, and email communications.</li><li>Collaborate with the marketing team to understand project requirements and target audience.</li><li>Ensure all copy is consistent with the client's brand voice and tone.</li><li>Conduct research to gain insights into industry trends and competitors' activities.</li><li>Edit and proofread copy to ensure accuracy, grammar, and adherence to brand guidelines.</li><li>Work within project deadlines and deliver high-quality copy that meets client expectations.</li><li>Stay updated with industry best practices and copywriting trends.</li></ul>Paid Media ExpertAre you a paid media expert with agency experience, ready to make an impact? Robert Half is actively seeking paid media professionals with a strong agency background to join a variety of contract and permanent opportunities. If you’re passionate about driving results through strategic paid campaigns, let’s chat! What You’ll Be Doing: Developing and executing paid media strategies across platforms like Google Ads, Facebook, LinkedIn, and more. Managing multi-channel campaigns for clients, optimizing for maximum ROI through data-driven insights. Conducting in-depth analysis of campaign performance, adjusting strategies to improve performance and meet KPIs. Collaborating with cross-functional teams (creative, account management, etc.) to ensure campaigns align with client goals and branding. Overseeing budget allocation, bid strategies, and ad creative to ensure campaigns are efficient and effective. Staying on top of industry trends, new platforms, and best practices to keep campaigns cutting-edge.
