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6 results for Digital Marketing Specialist in Detroit, MI

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Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.

Responsibilities:

Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.
Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.
Conduct market research and competitor analysis to identify digital marketing trends and opportunities.
Track and report on key metrics to measure the success of digital marketing initiatives.

Requirements:

Bachelor's degree in Marketing, Digital Marketing, or a related field.
Proven experience in developing and executing digital marketing campaigns.
In-depth knowledge of digital marketing channels such as social media, SEO, SEM, email marketing, and display advertising.
Proficiency in using digital marketing tools and platforms.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Ability to thrive in a fast-paced and collaborative environment.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

6 results for Digital Marketing Specialist in Detroit, MI

Digital Marketing Specialist Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. Responsibilities: <ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul>

Digital Account Manager Robert Half has partnered with a Digital Marketing agency in Troy, MI that is looking for a highly driven Digital Account Manager to oversee client relationships and implement effective digital marketing strategies in a fast-paced, agency environment. This position requires strong performance marketing knowledge and a customer-focused approach to deliver impactful results. Ideal candidates go beyond basic account management by proactively identifying client needs, offering innovative solutions, and thinking holistically about improving business results. This position offers growth opportunities for individuals excited to advance and develop expertise in digital marketing strategies. Ready to thrive in a dynamic digital marketing landscape? Apply today! Key Responsibilities:<ul><li>Manage client accounts, ensuring exceptional service and satisfaction.</li><li>Maintain and monitor CRM tools to manage customer accounts and credit records.</li><li>Collaborate with internal teams for seamless account management and project execution.</li><li>Plan and execute campaigns that align with client goals, utilizing PPC strategies and analytics tools like Google Analytics.</li><li>Apply SEM and performance marketing knowledge to optimize results.</li><li>Use communication tools (Microsoft Office Teams or Google G Suite) for efficient project coordination.</li></ul>Qualifications:<ul><li>4–6 years of experience managing client accounts in an agency environment (strongly preferred).</li><li>Knowledge of performance marketing, PPC campaigns, and Google Analytics. Ability to work collaboratively with subject matter experts in this area and understand how it impacts the client. </li><li>Experience with project management tools is a plus.</li><li>Strong organizational and communication skills.</li><li>Entrepreneurial mindset to act as a strategic partner for clients.</li></ul>

E-commerce Specialist Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. Responsibilities: <ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue.</li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date.</li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content.</li><li>Conduct market research and analyze competitor activities to identify opportunities and trends.</li><li>Implement SEO and SEM best practices to improve the website's search engine rankings.</li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.</li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central.</li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns.</li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.</li><li>Stay up to date with ecommerce industry trends and best practices.</li></ul>

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

GA4 Expert Are you a GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking GA4 professionals with an agency background for exciting contract and permanent opportunities. If you have experience implementing and analyzing GA4 setups for clients, we’d love to connect! What You’ll Be Doing: Implementing and configuring GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions. Setting up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels. Analyzing GA4 data to provide actionable insights that support client marketing strategies and performance optimization. Creating and customizing dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance. Collaborating with internal teams (marketing, creative, development) and clients to ensure data accuracy and alignment with business objectives. Troubleshooting and optimizing GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies. Providing insights and recommendations to clients on how to improve campaign performance based on GA4 data.

Digital Product Manager We are currently supporting an innovative client based out of Southfield, Michigan, who is searching for a strategic Digital Product Manager to join their evolving team. If you are customer-focused, comfortable making data-driven decisions, and passionate about developing new digital solutions, this opportunity is for you. Responsibilities: <ul><li>Define, lead and execute digital product strategies and roadmaps to drive product growth and engagement.</li><li>Gather and manage product requirements, using feedback, user insights, and data analysis to guide product development.</li><li>Work closely with cross-functional teams, including design, engineering, and marketing to deliver a final product that meets user and business needs.</li><li>Track and measure product performance, making decisions based on critical metrics.</li></ul>

Innovation starts with people.®

6 results for Digital Marketing Specialist in Detroit, MI

Innovation starts with people.^®