3 results for Marketing Assistant in Grand Rapids, MI

Marketing Assistant Robert Half is currently seeking a proactive and organized Part-Time Marketing Assistant for our client in Grand Rapids. As a Marketing Assistant, you will provide essential support to the marketing team in various tasks to help drive successful marketing campaigns and initiatives. Responsibilities: <ul><li>Assist in the execution of marketing campaigns across multiple channels, including digital, print, and social media.</li><li>Coordinate and manage marketing materials, ensuring they are up to date and readily available.</li><li>Conduct market research and competitor analysis to provide valuable insights for marketing strategies.</li><li>Assist in the creation and proofreading of marketing content, such as blog posts, emails, and social media posts.</li><li>Help maintain and update the client's website content and ensure it aligns with marketing efforts.</li><li>Support the organization and coordination of marketing events and trade shows.</li><li>Monitor and analyze marketing data to track campaign performance and report on key metrics.</li><li>Collaborate with team members and external partners to ensure seamless execution of marketing initiatives.</li><li>Stay informed about industry trends and best practices to contribute fresh ideas to the marketing team.</li></ul>

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: <ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul>

UX Researcher II Job SummaryWe are seeking an experienced UX Researcher II to support data-driven decision-making across the product lifecycle. The ideal candidate is passionate about user-centered design, enjoys solving complex problems, and thrives in cross-functional collaboration.Key Responsibilities<ul><li>Plan and execute qualitative and quantitative user research using various methodologies.</li><li>Analyze user behavior and attitudes to uncover pain points and unmet needs.</li><li>Conduct diverse research methods, including:</li><li>User interviews</li><li>Usability testing</li><li>Surveys</li><li>Ethnographic studies</li><li>Contextual inquiries</li><li>Concept testing</li><li>Synthesize and present research findings in user-friendly formats such as journey maps, personas, and jobs-to-be-done frameworks.</li><li>Collaborate closely with Product Design and Development teams to integrate user insights into design and development cycles.</li><li>Scope research initiatives accurately by coordinating with stakeholders.</li><li>Leverage existing data analytics to enhance insights.</li><li>Work within a SAFe Agile framework, coordinating research projects by sprints.</li><li>Manage relationships with vendor partners to ensure quality research output.</li></ul>