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7 results for Digital Marketing Specialist in Houston, TX

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HYBRID IN HOUSTON

We are seeking a highly-skilled and analytical Integrated Marketing Manager to join our dynamic team! In this role, you will collaborate with the strategy team and channel managers to create and execute innovative content and campaigns across paid, earned, and owned channels. With hands-on experience managing ads and a broad knowledge of content strategy and management, you will play a pivotal role in driving campaign success, optimizing performance, and implementing new approaches to elevate marketing efforts and fuel growth.

Key Responsibilities:

Campaign Management: Plan, execute, and manage global integrated campaigns across paid, owned, and earned channels.
Strategic Planning: Develop analytics-driven plans to optimize budgets and achieve company goals.
Full-Funnel Marketing: Own the full-funnel marketing strategy, ensuring alignment in creative, audience targeting, media placement, and landing page optimization.
Channel Optimization: Lead channel strategy, execution, and performance for media channels while testing alternative marketing campaigns and methods.
Collaborative Planning: Work with team members on developing cohesive marketing plans that align with brand strategy, business objectives, and market trends.
Testing and Optimization: Implement ongoing testing strategies (e.g., A/B testing) for creative assets to continually improve performance.
Email Marketing: Recommend, coordinate, and execute email marketing campaigns, including A/B testing and analyzing campaign performance.
Content Strategy: Support content strategy by identifying key themes, contributing to the editorial calendar, and identifying assets for effective execution.
SEO & SEM: Assist in the development and execution of SEO and SEM strategies to drive website traffic, engagement, and rankings.
Performance Analysis: Perform in-depth analysis of marketing activities to provide actionable insights for channel improvement and growth.
Analytics and KPIs: Collaborate with the Technology & Analytics Manager to define and track key performance indicators.
Post-Mortem Analysis: Lead post-campaign evaluations to summarize insights, share learnings, and inform future initiatives.
Account-Based Marketing: Develop and implement scalable account-based marketing strategies.
Website Optimization: Advise on website structure, content, and optimization strategies to maximize impact.

Qualifications:

Experience: 7+ years of experience in integrated marketing, digital marketing AND 5+ years hands-on experience and proven expertise and proficiency in digital marketing strategies, including web presence, social advertising, SEO/SEM, CRM, customer segmentation, and email marketing
Skills: Strong expertise in ad management, content strategy, budget optimization, SEO/SEM strategies, and marketing analytics.
Analytical Mindset: Highly data-driven with the ability to translate insights into actionable strategies.
Collaboration: Excellent team player with experience working cross-functionally with creative, strategy, and analytics teams.
Technical Proficiency: Knowledge of A/B testing methodologies, performance tracking, and marketing platforms.

Call today for Immediate Consideration!

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

7 results for Digital Marketing Specialist in Houston, TX

Integrated Marketing Manager HYBRID IN HOUSTONWe are seeking a highly-skilled and analytical Integrated Marketing Manager to join our dynamic team! In this role, you will collaborate with the strategy team and channel managers to create and execute innovative content and campaigns across paid, earned, and owned channels. With hands-on experience managing ads and a broad knowledge of content strategy and management, you will play a pivotal role in driving campaign success, optimizing performance, and implementing new approaches to elevate marketing efforts and fuel growth.Key Responsibilities:<ul><li>Campaign Management: Plan, execute, and manage global integrated campaigns across paid, owned, and earned channels.</li><li>Strategic Planning: Develop analytics-driven plans to optimize budgets and achieve company goals.</li><li>Full-Funnel Marketing: Own the full-funnel marketing strategy, ensuring alignment in creative, audience targeting, media placement, and landing page optimization.</li><li>Channel Optimization: Lead channel strategy, execution, and performance for media channels while testing alternative marketing campaigns and methods.</li><li>Collaborative Planning: Work with team members on developing cohesive marketing plans that align with brand strategy, business objectives, and market trends.</li><li>Testing and Optimization: Implement ongoing testing strategies (e.g., A/B testing) for creative assets to continually improve performance.</li><li>Email Marketing: Recommend, coordinate, and execute email marketing campaigns, including A/B testing and analyzing campaign performance.</li><li>Content Strategy: Support content strategy by identifying key themes, contributing to the editorial calendar, and identifying assets for effective execution.</li><li>SEO & SEM: Assist in the development and execution of SEO and SEM strategies to drive website traffic, engagement, and rankings.</li><li>Performance Analysis: Perform in-depth analysis of marketing activities to provide actionable insights for channel improvement and growth.</li><li>Analytics and KPIs: Collaborate with the Technology & Analytics Manager to define and track key performance indicators.</li><li>Post-Mortem Analysis: Lead post-campaign evaluations to summarize insights, share learnings, and inform future initiatives.</li><li>Account-Based Marketing: Develop and implement scalable account-based marketing strategies.</li><li>Website Optimization: Advise on website structure, content, and optimization strategies to maximize impact.</li></ul>

Web & Digital Services Specialist We are offering a contract employment opportunity for a Web & Digital Services Specialist onsite in Pearland, Texas. The Web & Digital Services Specialist role will sit within the marketing department, serving as a crucial link between technology and content creation. The successful applicant will work closely with various members of the department, ensuring technologies are performing optimally and meeting the needs of both our patients and internal users. Apply to become a Web & Digital Services Specialist today! Responsibilities:• Establish and manage the Sitecore platform, including setup, taxonomy, tagging patterns, workflow, platform governance, and usage reporting.• Collaborate closely with the clinic's developers and the Senior Manager of Digital Marketing to ensure technology performance.• Utilize deep hands-on expertise in managing Sitecore and other digital marketing and sales platforms such as SharePoint, SFDC Marketing Cloud, Lead Generation, CRM platforms, SFDC, and Web Data Analytics.• Monitor and report on the performance and efficacy of digital marketing efforts using tools such as Adobe Analytics and Conductor.• Maintain a solutions-focused approach in all tasks, constantly seeking ways to improve technology performance and user experience.• Understand and leverage e-Commerce applications in conjunction with Sitecore platforms.• Participate in content creation processes, ensuring content is appropriate and optimized for digital platforms.

Marketing Performance Specialist We are offering a long term contract employment opportunity for a Marketing Performance Specialist in Pearland, Texas. The role primarily revolves around the execution, analysis, and optimization of marketing campaigns across various channels, demanding a blend of data-driven decision-making, campaign strategy, and collaboration with marketing and business line teams to deliver tangible results and enhance performance and cost per conversion metrics. Responsibilities: • Collaborate with marketing and business line teams to implement and optimize marketing campaigns. • Analyze marketing campaigns and strategies across various channels to ensure maximum performance. • Use data-driven decision making to improve campaign strategies and deliver measurable results. • Maintain and update CRM systems, ensuring accurate customer credit records. • Utilize analytics tools to generate insights and make data-driven decisions. • Plan and manage projects, ensuring timely implementation and execution. • Create and maintain reporting dashboards, using tools like Microsoft Excel, HubSpot, and Adobe Creative Cloud. • Develop and optimize pivot tables and other data manipulation tools to improve campaign planning and execution. • Regularly update KPI reporting protocols to accurately monitor campaign performance. • Utilize digital communication skills to enhance collaboration and overall campaign performance.

Marketing Data Analyst HYBRID IN HOUSTON Are you a data-driven detail oriented passionate about turning numbers into impactful marketing strategies? Robert Half is seeking a Marketing Data Analyst to join our team! In this role, you’ll leverage your analytical expertise and business savvy to help clients uncover actionable insights that elevate marketing efforts and drive growth. If you thrive in collaborative environments and enjoy experimenting with new tools and methodologies, this could be the perfect opportunity for you. What You’ll Do: Build and maintain both client-facing and internal dashboards and reports to track marketing performance across digital channels. Analyze campaign metrics and provide strategic recommendations to enhance marketing ROI and increase client satisfaction. Collaborate with teams to design and launch new marketing campaigns, including defining goals, establishing KPIs, and developing effective measurement strategies. Present findings in business-friendly formats tailored for clients and internal stakeholders. Evaluate the effectiveness of multi-channel marketing efforts and contribute to building impactful attribution models to understand customer journeys. Identify opportunities to improve data collection processes and streamline reporting workflows. Customize and enhance tracking through Google Tag Manager setups. Ensure data accuracy by identifying inconsistencies and implementing routine data quality checks.

Marketing Performance Specialist We are on the hunt for a Marketing Performance Specialist to join our team based in Pearland, Texas. As a Marketing Performance Specialist, you will be instrumental in analyzing, optimizing, and executing marketing campaigns across a variety of channels. The Marketing Performance Specialist role will rely heavily on data-driven decision-making, campaign strategy, and collaboration with marketing teams and business line leaders to deliver measurable results and continuously optimize performance and cost per conversion metrics. Responsibilities: · Supports the ongoing execution analysis and optimization of marketing campaigns across various channels. · This role requires a combination of data-driven decision-making campaign strategy and collaboration with marketing and business line teams and leaders to deliver measurable results. · Continue to optimize performance and cost per conversion metrics.

Web Content Coordinator We are seeking an exceptionally organized and detail-oriented Website Content Coordinator for a 6-month contract position in our Houston office. This on-site role requires someone with experience in the Architecture, Engineering, and Construction (AEC) industry to manage and organize the content for a complete website redesign launch. This position has the potential for permanent placement post-launch. Key Responsibilities:Content Management & Organization:<ul><li>Organize, edit, and prepare all website content, including over 300+ project details, videos, photos, and other digital assets.</li><li>Ensure all materials are accurately compiled, cataloged, and ready for upload by external consultants.</li></ul>Content Creation & Editing:<ul><li>Write, edit, and assemble website content with high attention to detail.</li><li>Review and refine content utilizing AI writing tools while maintaining brand voice and clarity.</li><li>Assist in video editing and ensure visual assets align with marketing standards.</li></ul>Coordination & Collaboration:<ul><li>Coordinate with multiple internal team members and external stakeholders to collect necessary content in a timely manner.</li><li>Work closely with individuals across various levels within the organization, from marketing professionals to technical staff.</li></ul>Project Management:<ul><li>Manage project timelines and asset organization to meet deadlines efficiently.</li><li>Collaborate with the larger marketing team to streamline workflows and ensure smooth communication.</li></ul>

Digital Media Associate FULLY ONSITE IN HOUSTONWe are in search of a Digital Media Associate to join our team in Houston, Texas. Located within the manufacturing sector, this role primarily revolves around generating and fine-tuning internal videos as well as crafting visually engaging multimedia content for both in-house and external utilization. Our workplace operates Monday to Friday, from 8AM to 5PM. This position offers a long-term contract employment opportunity. Responsibilities: • Execute the production and editing of internal videos, with a focus on safety testimonials to foster communication and elevate safety consciousness within the team.• Undertake content creation projects, including the design of graphics and other multimedia content, to ensure visually captivating and effective communication materials.• Engage with employees across different plant lines, facilitating discussions and capturing photos and videos.• Utilize Clip Champ editing software to fine-tune video content.• Manage digital photography tasks, capturing high-quality images for internal use.• Leverage skills in Adobe Creative Cloud, videography, and graphic design to enhance the visual appeal of internal and external materials.• Create compelling presentations to communicate the company's initiatives and updates effectively.• Oversee the process of content creation, ensuring that all content aligns with the company's standards and objectives.

Innovation starts with people.®

7 results for Digital Marketing Specialist in Houston, TX

Innovation starts with people.^®