We are offering a long term contract employment opportunity for a Marketing Performance Specialist in Pearland, Texas. The role primarily revolves around the execution, analysis, and optimization of marketing campaigns across various channels, demanding a blend of data-driven decision-making, campaign strategy, and collaboration with marketing and business line teams to deliver tangible results and enhance performance and cost per conversion metrics.
Responsibilities:
• Collaborate with marketing and business line teams to implement and optimize marketing campaigns.
• Analyze marketing campaigns and strategies across various channels to ensure maximum performance.
• Use data-driven decision making to improve campaign strategies and deliver measurable results.
• Maintain and update CRM systems, ensuring accurate customer credit records.
• Utilize analytics tools to generate insights and make data-driven decisions.
• Plan and manage projects, ensuring timely implementation and execution.
• Create and maintain reporting dashboards, using tools like Microsoft Excel, HubSpot, and Adobe Creative Cloud.
• Develop and optimize pivot tables and other data manipulation tools to improve campaign planning and execution.
• Regularly update KPI reporting protocols to accurately monitor campaign performance.
• Utilize digital communication skills to enhance collaboration and overall campaign performance.
• Proficiency in Microsoft Excel, including Pivot Table and data manipulation functions
• Strong background in Marketing and Analytics
• Demonstrated experience in Project Management and Implementation
• Familiarity with Digital marketing strategies and techniques
• Excellent Communication Skills, both verbal and written
• Proven ability in Optimization and Data Analysis
• Experience in Campaign Planning and execution
• Ability to work collaboratively in a team setting (Collaboration)
• Knowledge of CRM systems and KPI Reporting protocols
• Proficiency in Adobe Creative Cloud applications
• Experience in creating and managing Reporting Dashboards
• MBA or equivalent degree in a relevant field
• Ability to derive Insights from data and make data-driven decisions
• Experience with HubSpot or similar marketing automation platforms
• Knowledge of Data Manipulation Language (DML)
• Experience in managing Multi-Channel marketing campaigns
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