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17 results for Paid Search Specialist in New York, NY

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We are on the lookout for a Director of Search to join our team in the retail industry located in MILLWOOD, New York. As a Director of Search, you will take the reins of our SEO and SEM strategies, ensuring their effective implementation and operation. You will be tasked with managing customer acquisition KPIs, tracking and analyzing key performance metrics, and identifying potential areas for improvement.

Responsibilities:
• Take charge of SEO and SEM strategy, ensuring its day-to-day operation aligns with our brand's objectives.
• Design, manage, execute, and monitor initiatives within SEO and SEM channels to meet customer acquisition KPIs.
• Track, analyze, and report on key performance metrics across SEO and SEM channels.
• Identify areas of opportunity to improve KPIs across SEO and SEM channels.
• Oversee call tracking programs and initiatives.
• Manage our brand's local presence across platforms like Google My Business and Yelp.
• Lead third-party SEO, SEM, and call tracking agency resources.
• Collaborate with other marketing team members and departments to ensure unified and effective strategies.

• Possess solid knowledge and experience in SEO (Search Engine Optimization) practices.
• Proven track record in managing Paid Search Campaigns.
• Proficient in various digital marketing techniques including Paid Search.
• Extensive experience in the retail industry.
• Strong leadership skills to guide and manage a team.
• Demonstrated ability to strategize and implement search engine marketing plans.
• Excellent communication and presentation skills.
• Ability to analyze and interpret complex data to make data-driven decisions.
• Strong understanding of web analytics and the ability to derive actionable insights from it.
• Proficient in using various SEO tools and software.
• Demonstrated ability to collaborate with cross-functional teams.
• Experience in budget management for search marketing campaigns.
• Excellent problem-solving skills and a strong attention to detail.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

17 results for Paid Search Specialist in New York, NY

Director of Search We are on the lookout for a Director of Search to join our team in the retail industry located in MILLWOOD, New York. As a Director of Search, you will take the reins of our SEO and SEM strategies, ensuring their effective implementation and operation. You will be tasked with managing customer acquisition KPIs, tracking and analyzing key performance metrics, and identifying potential areas for improvement. Responsibilities: • Take charge of SEO and SEM strategy, ensuring its day-to-day operation aligns with our brand's objectives. • Design, manage, execute, and monitor initiatives within SEO and SEM channels to meet customer acquisition KPIs. • Track, analyze, and report on key performance metrics across SEO and SEM channels. • Identify areas of opportunity to improve KPIs across SEO and SEM channels. • Oversee call tracking programs and initiatives. • Manage our brand's local presence across platforms like Google My Business and Yelp. • Lead third-party SEO, SEM, and call tracking agency resources. • Collaborate with other marketing team members and departments to ensure unified and effective strategies.

E-Commerce Analyst E-Commerce/Vendor management are searching for an experienced E-Commerce Manager who thrives on driving online sales and creating unforgettable digital experiences. The ideal candidate will be a strategic thinker, a master communicator, and a collaborative leader who can take our e-commerce initiatives to the next level. Key Responsibilities: · Foster strong partnerships with external development teams to support daily needs and spearhead site enhancements. · Develop and roll out test-and-learn roadmaps with partners. · Monitor daily performance metrics using MixPanel and GA4, reporting on key KPIs. · Assist the VP in preparing weekly Business Review presentations, outlining sales results, key performance trends, ROAS, and actionable insights. · Collaborate closely with teams to leverage customer data for targeted online audience strategies, utilizing CDP. · Craft and communicate eCommerce media briefs to relevant teams. · Implement innovative test-and-learn agendas. · Shape quarterly and annual digital campaign strategies, partnering with media agencies, publishers, and marketing collaborators to smash eCommerce sales targets. · Drive the execution of performance marketing strategies (SEM, SEO, Paid Social, Display, Affiliate, Re-Targeting) to supercharge traffic and conversion rates on homans.com. · Manage day-to-day communications with external media agencies and work closely with Homans’ Media Manager to synchronize omni-channel media strategies. · Oversee the accuracy and consistency of our product information along with a focus on usability. · Partner with the business to identify key customer-focused applications to drive technology adoption. · Analyze and understand industry market trends, competition, products, and technology offerings, and communicate to management as necessary. What We’re Looking For: · Bachelor’s degree or equivalent experience is a must. · 2+ years of experience in a B2B e-commerce operations leadership role with cross functional experience, including operations, marketing, customers service and e-commerce management. · A self-starter with a deep understanding of online customers’ needs and a strong grasp of the competitive landscape. · Exceptional project management skills with the ability to juggle multiple projects, prioritize effectively, and meet deadlines with a sense of urgency. · A thorough understanding of the digital ecosystem and the interplay between site, mobile, social, search, and eCommerce channels. · Experience with audience segmentation, analytics, and a comfort level with synthesizing web measurement data. · A passion for understanding consumer mindsets and staying ahead of media and technology trends. · Ability to clearly articulate and present trends, strategies, recommendations, and results to teams and senior management. · A team player who is eager to contribute hands-on and build strong relationships with internal teams, site vendors, and external agencies. · Exceptional written and presentation skills with a talent for influencing others.

Digital Marketing Coordinator Digital Events Marketing Operations ManagerLocation: Remote Duration: 52-week contractPosition Overview:We are seeking an experienced and detail-oriented Digital Events Marketing Operations Manager to lead the planning, coordination, and execution of investor webinars, targeted email marketing campaigns, and website updates. This dynamic role involves organizing and hosting approximately 20 investor calls per quarter, updating website content, creating and managing email campaigns, coordinating event logistics, and post-event follow-ups. The ideal candidate will excel in communication, thrive in a fast-paced environment, and display exceptional organizational and multitasking skills.Key Responsibilities:<ul><li>Digital Event Coordination:</li><li>Oversee the planning and execution of approximately 20 quarterly investor calls and additional webinars using Zoom. Collaborate with internal teams, manage logistics, ensure seamless technical event delivery, and professionally host webinars, including on-camera introductions and managing Q& A sessions. Events may require flexible timing to accommodate early morning or late-night calls for global audiences.</li><li>Email Campaign Management:</li><li>Develop and execute personalized email campaigns targeting investors using Salesforce Marketing Cloud. Analyze performance metrics and ensure email content meets branding standards.</li><li>Website Content Updates:</li><li>Regularly update the investor portal and website using tools like Adobe Experience Manager. Collaborate with design and content teams to refresh visuals and text, ensuring brand consistency and accuracy.</li><li>Technical Oversight:</li><li>Manage webinar platforms to ensure all technical aspects run smoothly. Provide event-related technical troubleshooting as required.</li><li>Communication Management:</li><li>Act as the primary point of contact for event coordination by addressing inquiries, confirming speakers, and distributing essential pre- and post-event communications. Prepare and share timely recordings and post-event summaries with key stakeholders.</li><li>Data Analytics & Reporting:</li><li>Maintain accurate attendance records and investor engagement metrics. Generate regular reports and insights for management review.</li><li>Content Collaboration:</li><li>Work with senior leadership and marketing teams to develop supporting materials, including agendas, presentations, emails, and investor-friendly web pages.</li><li>Compliance:</li><li>Ensure that all communications, event materials, and marketing efforts comply with industry regulatory standards and obtain necessary approvals.</li></ul>

Brand Manager Robert Half is seeking a Brand Manager to oversee key consumer experience initiatives and drive the performance of our SEO and eCommerce marketing programs. This role involves managing KPIs across digital marketing channels (e.g., SEO, SEM), deriving actionable insights to inform strategy, and optimizing site performance for growth. You will collaborate with internal teams and agency partners to create optimized content, track budget priorities, and apply data-driven recommendations for continuous improvement. Additionally, you will support site optimizations to enhance speed, accessibility, and organic search ranking while staying at the forefront of industry best practices. Key Responsibilities:<ul><li>Manage and optimize key digital marketing programs, including SEO, SEM, and eCommerce.</li><li>Monitor KPIs, analyze performance, and implement ongoing improvements to drive traffic and engagement.</li><li>Collaborate with teams to execute content strategies and improve site performance.</li><li>Stay informed on digital marketing trends, providing recommendations for growth and optimization.</li></ul> 02720-0012886299

Product Marketing Manager We are in search of a dedicated Product Marketing Manager to become a part of our dynamic team. The role is focused on the intersection of Artificial Intelligence (AI), Cloud Technologies, and CRM, located in New Jersey. This role provides a long term contract employment opportunity, offering the chance to work with Facebook Insights, GMail, and other essential tools to enhance brand awareness and manage budgets effectively. Responsibilities: • Develop and implement marketing strategies for our product portfolio, leveraging Artificial Intelligence (AI) and Cloud Technologies.• Drive brand awareness initiatives, ensuring a consistent and impactful brand message across different platforms.• Manage the planning and execution of marketing campaigns, ensuring alignment with overall business objectives.• Oversee collateral management, ensuring all marketing materials are up to date and in line with brand guidelines.• Utilize CRM tools to track customer interactions and data, driving customer engagement and retention.• Leverage Facebook Insights to understand customer behavior and adjust marketing strategies accordingly.• Manage budget processes, ensuring all marketing activities are cost-efficient and provide a high return on investment.• Maintain effective communication with all stakeholders, providing regular updates on marketing initiatives and performance.• Utilize GMail and other communication tools to facilitate efficient internal communication.• Monitor industry trends and competitor activities, making necessary adjustments to our marketing strategies. 02720-0013144061

Marketing Automation Manager We are in search of a Marketing Automation Manager to join our team in the high-tech engineering industry. This role offers a long-term contract employment opportunity. As a Marketing Automation Manager, you will be instrumental in assisting with our migration back to Marketo from Active Campaign, which is currently in progress but facing some challenges. Responsibilities:• Provide hands-on support with both strategy and execution in the migration process• Break down complex tasks into manageable milestones to guide the team effectively• Work closely with the team based in the UK, ensuring smooth collaboration and communication • Ensure the integration between Marketo and Dynamics is functioning properly and not operating as a standalone platform• Use your strong communication skills, especially when liaising with team members who are non-native English speakers• Apply your experience in QA processes to ensure the quality of work produced• Collaborate with innovation teams and both backend/frontend developers to ensure alignment and efficiency in the migration process• Utilize tools such as Basecamp for effective project management• Display patience and clear communication, as you will be coordinating across different teams and ensuring alignment on milestones.

Email Marketing Manager We are offering an exciting opportunity for an Email Marketing Manager to join our team in WHITE PLAINS, New York. Operating within the retail industry, this role centers around the efficient management of email marketing campaigns, maintaining a strategic approach while ensuring operational excellence. Responsibilities • Oversee the segmentation of audiences to ensure appropriate targeting in email marketing campaigns • Develop and execute A/B testing strategies to optimize campaign effectiveness • Manage and utilize Salesforce Marketing Cloud for the planning and implementation of campaigns • Ensure best practices are adhered to in every campaign • Use analytics to monitor campaign performance and make necessary adjustments • Work closely with the CRM to maintain customer relationships and engagement • Collaborate with the Email Service Provider to ensure seamless campaign execution • Take part in campaign planning, contributing strategic insights and ideas.

Marketing Analyst We are seeking a Marketing Analyst to join our dynamic team located in NEW YORK, New York. In this role, you will be expected to utilize your knowledge of CRM, analytics, and marketing tools to help optimize our processes and enhance our member engagement strategies. This role offers a contract to permanent employment opportunity. Responsibilities: • Act as the expert for Dynamics 365 and Universe functionality, staying up to date with the latest developments and imparting knowledge to other users. • Identify and propose improvements to existing processes, leveraging analytics to uncover potential opportunities. • Ensure optimal usage of the CRM ecosystem, updating configurations for the best user experience and results. • Collaborate with various departments to design and schedule member communications, including digital renewal emails and membership cards. • Take charge of the Media Council event registration process. • Participate actively in social media initiatives as a brand ambassador, sharing posts within your network to increase our reach and foster community engagement. • Maintain and update procedures for the Development department, including financial reconciliation, data configuration, and documentation of standard operating procedures. • Engage in member engagement efforts, managing the fulfillment of member benefits and building detail-oriented relationships with members. • Support the cultivation of Public and Industry membership as needed. • Provide training and support to all Development team members to maximize the use of databases. • Oversee data entry tasks, ensuring accuracy in creating new customer, membership, and gift records, and updating contact information. • Execute the gift acknowledgement process, ensuring all donations are acknowledged accurately and promptly. • Adhere to industry best practices and organizational procedures regarding the entry, maintenance, and storage of data. • Collaborate with IT, Operations, Marketing & Communications to support integrations with other software platforms. • Use analytics to develop key insights that optimize strategy and execution, ultimately helping to reach membership goals. • Develop dashboards to provide quick, accurate, up-to-date information for team members as well as executive and volunteer leadership.

Social Media Manager We are offering an exciting opportunity for a Social Media & Digital Content Strategist. Must have gardening, outdoors, or lifestyle industry related experience. This is a pivotal role in developing and executing social media strategies to increase followers, and engagement across all social media platforms. This role is permanent in the office, 5 days per week. Responsibilities: • Develop and implement a comprehensive social media strategy to increase our visibility and brand engagement. • Create and manage content across multiple social media platforms including Facebook, Twitter, TikTok, Pinterest, and others. • Monitor, track, and analyze the performance of various social media campaigns to ensure their effectiveness. • Use tools such as Facebook Insights and Analytics to gather data and derive insights for improving future campaigns. • Engage with our online community to foster strong relationships and cultivate a loyal follower base. • Drive the creation of original content that resonates with our target audience and aligns with our brand identity. • Manage social media campaigns end-to-end, from planning to execution, ensuring they deliver positive ROI. • Stay up-to-date with the latest social media trends and best practices to ensure our social media efforts are effective and relevant. • Collaborate with internal teams to align social media strategy with overall business goals.

Relationship Manager Robert Half is partnering with a leading financial services firm is seeking a talented and motivated Relationship Manager (Associate Director) to join our Portfolio team. This role is responsible for managing client relationships, ensuring sound credit structures, and mitigating credit risk through proactive portfolio management. This is an exciting opportunity for a professional who enjoys analyzing high-growth companies, optimizing credit procedures, and contributing to a dynamic financial ecosystem. Responsibilities<ul><li>Lead executive-level conversations with clients, demonstrating a strong understanding of their business objectives, challenges, and financial health.</li><li>Oversee and manage day-to-day funding requests to ensure smooth operations.</li><li>Analyze portfolio performance, identify trends, and recommend strategic actions to maintain credit quality.</li><li>Manage renewals, annual reviews, and interim credit analyses to support a well-structured portfolio.</li><li>Review and execute amendment requests to accommodate evolving client needs.</li><li>Support a seamless transition for clients from Underwriting to Portfolio Management.</li><li>Develop and refine operational processes, policies, and procedures to enhance efficiency and scalability as the portfolio grows.</li></ul>

Marketing Manager We are in search of a Marketing Manager to become part of our team located in Manasquan, New Jersey. In this role, your main focus will be on developing and implementing our corporate communications plan, monitoring client communication strategies, and fostering vendor relationships. This role is situated within the industry and provides an engaging workplace. Responsibilities: • Formulate and execute a comprehensive corporate communications plan in line with the company's vision and strategy. • Implement metrics and measurement plans to assess the effectiveness of corporate communications. • Manage all client communication strategies, ensuring the quality of deliverables. • Develop and maintain relationships with vendors to create long-term strategies and improve processes and operations. • Work closely with internal project stakeholders to ensure alignment and support. • Ensure that vendors fulfill contractual obligations, delivering quality products and services on time. • Collaborate with all departments to ensure consistent messaging and branding. • Supervise all graphic design direction. • Evaluate project demands to manage scope, supply, and appropriate staffing to complete plans within the defined budget and schedule. • Foster a productive environment for the creative team, providing both creative and technical leadership.

Sales & Marketing Director We are in the hunt for a Sales & Marketing Director to become a part of our manufacturing team, stationed in Newark, New Jersey. The role involves oversight of our sales and marketing initiatives, with a focus on growing brand awareness and improving our market positioning. Responsibilities: • Develop and implement strategic marketing plans to enhance brand visibility • Utilize Google Analytics and Facebook Insights for market research and analysis • Manage and optimize advertising campaigns through platforms like Google AdWords • Leverage CRM systems for efficient customer relationship management • Oversee the budgeting process to ensure optimal use of resources • Use Adobe Creative Cloud for creating compelling marketing materials • Plan and coordinate marketing campaigns aligning with company objectives • Maintain clear and effective communication with the team and stakeholders • Monitor and analyze the effectiveness of marketing initiatives and campaigns • Ensure all marketing activities adhere to the company's brand guidelines.

Marketing Manager We are offering a short term contract employment opportunity for a Marketing Manager in New York, New York, United States. This role involves overseeing marketing campaigns within our industry and ensuring that all marketing operations are successful in meeting the goals set by management. Responsibilities: • Develop and manage effective marketing campaigns. • Evaluate the success of each marketing campaign and report to management. • Oversee the daily activities of the marketing team. • Collaborate with team members to create innovative marketing strategies. • Proactively identify opportunities to improve marketing effectiveness. • Ensure all marketing operations align with company's goals and objectives. • Coordinate with other departments to streamline efforts and ensure consistency. • Monitor industry trends and competitor activities. • Participate in brainstorming sessions and creative meetings to devise new marketing strategies. • Maintain a thorough understanding of the company's products and services, in order to facilitate effective marketing efforts.

Director of Marketing/Communications We are offering a permanent employment opportunity for a Director of Marketing/Communications in New York, New York. In this role, you will be integral to the development and execution of strategic marketing plans to increase brand awareness and drive business growth. You will be involved in marketing oversight for various events, programs, and initiatives while managing a team of marketing professionals and external agencies. Responsibilities: • Develop and implement strategic marketing plans to enhance brand awareness and engagement. • Utilize AI technologies to innovate strategies and solutions that boost customer engagement. • Oversee the promotion and marketing for all events, programs, and initiatives. • Manage and supervise a team of marketing professionals, including directors and VPs. • Coordinate with external marketing, digital, advertising, and creative agencies to execute marketing strategies. • Drive visitor traffic, ticket sales, and viewership through effective marketing strategies. • Leverage skills in CMS, CRM, Google AdWords, Google Analytics, and Facebook Insights to maximize marketing efforts. • Plan and execute campaigns and manage marketing collaterals. • Ensure effective promotion of events and respected Honors Tributes. • Monitor and enhance digital growth and marketing analytics.

Director of Marketing We are offering a contract to permanent employment opportunity for a Director of Marketing in the higher education industry, located in New York, New York. In this role, you will be responsible for leading the development and execution of a robust, revenue-generating marketing strategy that will extend our reach, increase our revenue, and reinforce our brand identity. Responsibilities: • Construct and implement a robust marketing strategy that is driven by revenue and that broadens our reach, increases our revenue, and strengthens our brand identity. • Lead large-scale brand development and demand creation campaigns across various platforms, including but not limited to television, radio, digital media, and social media. • Manage rebranding initiatives, partnerships with influencers, and experiential activations that position us as a leader in health and wellness education. • Translate high-level business goals into actionable marketing plans, ensuring clear execution and measurable impact. • Align marketing efforts with our sales, product, and operational goals, ensuring an integrated approach to growth. • Leverage data to optimize lead generation, customer acquisition, and retention strategies. • Drive customer acquisition and engagement through innovative multi-channel marketing strategies, ensuring maximum return on investment. • Develop and manage a marketing budget, ensuring smart allocation of resources to high-performing channels. • Oversee external marketing consultants and agencies, ensuring seamless execution of campaigns and partnerships. • Lead the planning, execution, and optimization of major marketing campaigns across traditional and digital media. • Identify emerging trends and new marketing channels that can expand our reach and revenue opportunities. • Use various tools such as Power BI, Salesforce, HubSpot, Marketo, Social Ladder, and Klaviyo to track marketing performance and optimize campaigns. • Monitor key performance indicators such as revenue attribution, customer acquisition costs, engagement metrics, and brand awareness. • Leverage data insights to refine marketing strategies, ensuring scalability and profitability.

Brand Manager We are on the hunt for a Brand Manager to join our team in Parsippany, New Jersey. As a Brand Manager, you will play a pivotal role in the innovation and management of our brand, driving the creation and enhancement of products from the idea stage to commercialization. You will work in collaboration with various teams, oversee the development and implementation of marketing initiatives, manage P& L, and ensure the consistent performance of the brand portfolio. Responsibilities: • Collaborate closely with product development, R& D, and product research teams to ideate, develop, and launch new products, guiding the process from conception to final commercialization. • Innovate and optimize existing products in collaboration with cross-functional teams, ensuring they meet the evolving demands of consumers and maintain a competitive edge in the market. • Conduct thorough market research, competitor analysis, and gather consumer insights to identify emerging trends and opportunities for product innovation and brand growth. • Develop and implement strategic brand plans focusing on product innovation and rebranding of existing products to align with changing market needs. • Execute integrated marketing programs, including traditional and digital advertising, pricing strategies, and trade marketing initiatives to support product launches and rebranding efforts. • Partner with the sales force to ensure the successful execution of key programs and alignment with strategic brand guidelines. • Manage merchandising and point-of-purchase projects, ensuring they are completed within budget, on time, and in alignment with brand objectives. • Develop, track, and analyze key performance indicators (KPIs) to measure the success of innovation initiatives and brand strategies, and use these insights to drive continuous improvement. • Ensure compliance with budgetary and regulatory requirements throughout the product innovation and branding process. • Proactively identify and resolve challenges to meet brand and innovation goals.

Analyst, Sales Operations - Individual Contributor We are offering a long-term contract employment opportunity for a sales analyst in New Jersey. This role will be primarily focused on engaging with field sales leadership to establish incentive compensation plans and territory structures that promote growth and align with strategic sales objectives. Although on-site work is preferred, remote work can be considered for the right candidate. Responsibilities:• Engage in key business partnerships to develop incentive compensation plans• Establish and maintain territory structures that drive growth• Support strategic sales objectives through effective planning processes• Utilize Sales, Reporting, Planning, and Design skills to enhance operations• Apply Leadership Skills and financial acumen to business models• Conduct ad hoc financial and metric reporting for accurate projection• Be involved in component selection and validation plans for bonus program• Manage P & L calculations, accruals, and commissions effectively• Leverage knowledge of field sales, worker's compensation, and multi-channel operations• Utilize Salesforce Platform and NIS for efficient sales management.

Innovation starts with people.®

17 results for Paid Search Specialist in New York, NY

Innovation starts with people.^®