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11 results for Digital Marketing Specialist in Philadelphia, PA

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We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns.

Key Responsibilities:

Social Media Strategy & Execution:

Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.
Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.
Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).

Paid Search Strategy & Management:

Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.
Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.
Manage and allocate budgets across paid search and social media channels, ensuring effective spend.
Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Advertising, Communications, or a related field.
5+ years of experience in deploying paid social media and search campaigns, preferably in an agency or in-house marketing role with proficiency in platforms such as Google Ads, Facebook Business Manager, LinkedIn Ads, Twitter Ads, TikTok Ads, etc.
Knowledge of analytics platforms like Google Analytics, Facebook Insights, and other analytics tools to drive decision-making.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously while meeting deadlines and staying within budget.
Strong written and verbal communication skills to effectively present strategies, results, and recommendations to stakeholders.
Google Ads and Facebook Blueprint certifications are a plus.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available including medical, vision, dental, life and disability insurance. Employees hired for our FTEP Program are also eligible to enroll in our company’s 401(k) or deferred compensation plan (if eligible). FTEP employees also earn paid time off for vacation, personal needs, and sick time and paid holidays. The amount of Choice Time Off (CTO) received varies based on years of service and is pro-rated based on the hours worked per week. A new FTEP employee earns up to 13 days of CTO and up to 10 paid holidays per calendar year. Learn more at roberthalfbenefits.com/Resources. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

11 results for Digital Marketing Specialist in Philadelphia, PA

Digital Marketing Specialist We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns. Key Responsibilities:Social Media Strategy & Execution:<ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul> Paid Search Strategy & Management:<ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul>

Demand Generation Marketing Manager We are in search of a proficient Demand Generation Marketing Manager to become a part of our team within the construction/contractor industry. This role is based in Holmdel, New Jersey, United States. The chosen candidate will be tasked with the management of our content system, refining our CRM strategy, and utilizing tools such as Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and demand generation. This role offers an exciting opportunity for a detail-oriented individual to contribute to our organization's success. Responsibilities: • Apply your expertise in Google AdWords and Google Analytics to drive the development and execution of our digital marketing strategy • Utilize Facebook Insights to gain a deeper understanding of our target audience and tailor marketing campaigns accordingly • Manage our Content Management System (CMS) to ensure consistent and effective content delivery across all channels • Refine our CRM strategy to enhance customer relationship management and drive customer retention • Conduct AB Testing on various marketing strategies to determine the most effective approach for demand generation • Oversee the creation and placement of advertisements to increase brand visibility and demand • Utilize analytics tools to monitor and report on the performance of our marketing campaigns • Manage blogging activities to drive brand awareness and generate demand • Ensure all marketing activities align with the goal of enhancing brand awareness.

Social Media Specialist We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns. Key Responsibilities:Social Media Strategy & Execution:<ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul> Paid Search Strategy & Management:<ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul>

Media Specialist We are seeking a highly skilled and results-driven Social Media & Paid Search Specialist commutable to Chadds Ford, PA 4x a week to lead the execution of our campaigns across multiple brands. In this role, you will collaborate closely with cross-functional teams to create and manage effective paid advertising strategies across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and others. The ideal candidate will have a strong understanding of digital marketing, excellent analytical skills, and a proven track record of driving results through paid search and social media campaigns. Key Responsibilities:Social Media Strategy & Execution:<ul><li>Manage paid campaigns across all major social platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.), ensuring they align with company objectives and marketing initiatives.</li><li>Work closely with the content team to ensure that paid social ads are optimized with compelling copy, creative assets, and calls to action.</li><li>Implement and monitor A/B testing strategies to optimize ad performance and continuously improve KPIs (engagement, click-through rate, conversion rate).</li></ul> Paid Search Strategy & Management:<ul><li>Google Ads (Search, Display, YouTube) and Suggested Search campaigns, including keyword research, bidding strategies, ad copy creation, and campaign performance monitoring.</li><li>Continuously monitor and optimize paid search campaigns to ensure maximum ROI, focusing on improving click-through rates, and conversion rates.</li><li>Manage and allocate budgets across paid search and social media channels, ensuring effective spend.</li><li>Conduct competitor analysis to understand market trends and identify new opportunities for campaign success.</li></ul>

Digital Communications Specialist We are offering a contract to permanent employment opportunity in the industry for a Digital Communications Specialist, located in King of Prussia, Pennsylvania, United States. The workplace will be a mix of remote and onsite work, with onsite presence required on Tuesdays and Wednesdays. Responsibilities: • Create visually appealing designs and templates that align with brand guidelines using Canva • Manage and organize brand assets to ensure effective communication and brand representation • Develop and deliver engaging PowerPoint presentations and templates to support various initiatives • Ensure all content and communications adhere to brand standards and compliance requirements • Publish content to internal communications hub, and produce audio-visual and social media content as needed • Interact effectively with various stakeholders using excellent verbal and written communication abilities • Prioritize effectively and meet deadlines while managing multiple tasks • Maintain high level of accuracy and attention to detail in managing documents, reports, and schedules • Anticipate needs and act proactively, demonstrating self-motivation • Adapt to changing priorities and work effectively in a fast-paced environment, demonstrating flexibility • Work effectively within a team environment, demonstrating a collaborative approach.

Marketing Campaign Manager A large financial institution is seeking a Marketing Campaign Manager to join its credit card and brand acquisition team in Wilmington, DE. This role focuses on managing and executing marketing campaigns to drive new credit card applications through strategic partnerships. You will work within a highly collaborative team environment, overseeing multiple campaigns from initiation to completion, ensuring seamless execution across digital marketing channels. Location: Wilmington, DE (hybrid-onsite)Duration: 6 months w/ potential to extend or convertPay Rate: $42-47/hourHours: 40-hours/week Key Responsibilities:<ul><li>Manage end-to-end execution of acquisition marketing campaigns, ensuring alignment with business goals and compliance requirements.</li><li>Oversee campaign development, from creative brief to final approval, across digital channels (email, banners, landing pages, and more).</li><li>Work closely with internal teams, including marketing, legal, content, audit, and analytics, to facilitate smooth campaign execution.</li><li>Collaborate with external partners and agencies to develop creative assets and ensure marketing materials meet regulatory and brand standards.</li><li>Track and manage multiple campaigns simultaneously, launching new initiatives every two weeks while maintaining ongoing projects.</li><li>Anticipate potential roadblocks and proactively address risks to ensure timely delivery.</li><li>Work within established marketing workflow systems and tools, including Excel, Optima, and other project management platforms.</li><li>Support campaign performance tracking and reporting, ensuring optimizations are made based on data insights.</li></ul>

Marketing Manager We are in search of a Marketing Manager to become part of our team located in Manasquan, New Jersey. In this role, your main focus will be on developing and implementing our corporate communications plan, monitoring client communication strategies, and fostering vendor relationships. This role is situated within the industry and provides an engaging workplace. Responsibilities: • Formulate and execute a comprehensive corporate communications plan in line with the company's vision and strategy. • Implement metrics and measurement plans to assess the effectiveness of corporate communications. • Manage all client communication strategies, ensuring the quality of deliverables. • Develop and maintain relationships with vendors to create long-term strategies and improve processes and operations. • Work closely with internal project stakeholders to ensure alignment and support. • Ensure that vendors fulfill contractual obligations, delivering quality products and services on time. • Collaborate with all departments to ensure consistent messaging and branding. • Supervise all graphic design direction. • Evaluate project demands to manage scope, supply, and appropriate staffing to complete plans within the defined budget and schedule. • Foster a productive environment for the creative team, providing both creative and technical leadership.

Technical Project Manager We are in search of a Technical Project Manager with a focus on UX Design to join our team based in Edison, New Jersey. In this role, you will be at the forefront of creating seamless digital experiences by leading cross-functional teams and managing projects that combine strategy, design, and technology within the Marketing/PR industry. Responsibilities: • Lead the vision for user-centered digital products in collaboration with UX designers, developers, and stakeholders. • Manage the entire project lifecycle, from concept to launch, aligning timelines, budgets, and resources with business goals. • Translate creative ideas into actionable technical plans, bridging the gap between design and development. • Facilitate collaboration among UX/UI teams, engineers, and product managers to deliver intuitive, visually compelling, and functional designs. • Utilize user feedback, research insights, and performance metrics to analyze and iterate on designs. • Advocate for UX best practices, ensuring consistency across digital touchpoints. • Identify potential risks and devise strategies to mitigate them, keeping projects adaptable while maintaining high-quality execution. • Utilize your understanding of front-end technologies (HTML, CSS, JavaScript) to collaborate effectively with developers. • Use Agile/Scrum methodologies and project management tools (Jira, Asana, Trello) to manage projects effectively. • Leverage your communication and storytelling skills to present ideas and rationales to stakeholders.

VP Marketing, Technology and AI We are in search of an Executive VP of Technology & AI for a PR Agency client. This role can sit out of their PA office or New York office. In this role, you will be expected to provide strategic leadership and insights into a variety of companies and verticals, while supporting the overall objectives of the agency. You will oversee the technology aspect of our business and serve as a subject matter expert in public relations, AI, and technology. This position is a thought leadership position. Candidates must be commutable to the office, and open to 10% travel throughout the area. Candidates must have PR Agency experience in order to be considered. Responsibilities: <ul><li>Lead growing tech team, guide strategy and execution for AI and emerging technology accounts, and report directly to the firm's founder and CEO</li><li>Shape narratives in one of the most transformative eras in communications—while helping to grow a team, a book of business, and a category-defining practice</li><li>Lends insight into the strategy and execution of a wide range of companies, verticals, and PR campaigns, while also offering comprehensive strategic advice to support the agency's overall objectives</li><li>Act as the subject matter expert in AI emerging technologies, and how it integrates into PR </li><li>Managing the technology team, owning high-level client relationships, aiding in driving new business, and serving as a key contributor to the agency’s growth and vision</li><li>Focus on mentoring, coaching, and developing a high-performance culture</li><li>Ability to speak at large trade shows, events, and media appearances/podcasts</li><li>Provide feedback to executive leadership on strategic direction, industry shifts, and client needs</li><li>Stay current on PR tools, platforms, and industry trends—especially in technology and AI—and introduce innovations to your team</li><li>Provide feedback to executive leadership on strategic direction, industry shifts, and client needs</li><li>Maintain a strong curiosity about the evolving nature of human communications—from AI to platform shifts to cultural movements</li></ul>

Product Analyst Growth role for a Product Analyst in the Insurance industry:• Design and develop insurance policies, endorsements, and coverage structures tailored to market needs and client demands. • Build and maintain rating models to ensure pricing accuracy and competitiveness while meeting profitability targets. • Conduct comprehensive analysis of policy performance, identifying trends and areas for improvement in coverage design and rate structures. • Collaborate with underwriting teams to refine guidelines and ensure alignment with product objectives. • Ensure all policies and raters comply with applicable regulatory standards and filing requirements. • Provide expertise on insurance coverage terms and conditions to internal teams, including underwriting, sales, and marketing. • Contribute to digital transformation initiatives by defining technology needs for rating tools, policy administration systems, and related platforms. • Conduct in-depth market research and competitive analysis to identify industry trends, customer needs, and opportunities for product differentiation and growth.

VP Marketing We are offering an exciting opportunity for a VP of Product Marketing in the medical manufacturing industry This position is based in Malvern, PA. As a VP Marketing, you will be tasked with managing product marketing strategies, including product positioning and lifecycle, and product branding. Responsibilities: • Oversee the creation and execution of product marketing strategies to drive brand awareness and product adoption• Lead with product management team to develop product positioning and messaging that resonate with our target customer personas• Understand and stay current on industry trends, market activities, and competitors• Lead the planning and execution of product launches, ensuring all teams are on board and deadlines are met• Develop and manage the product roadmap, ensuring it aligns with the company's goals and market demand• Manage budget processes to ensure cost-effectiveness and increased profitability• Plan and execute marketing campaigns that effectively communicate the value and uniqueness of our products• Provide training to the team on the product portfolio and market strategies• Foster an environment of continuous learning and improvement in the marketing department.

Innovation starts with people.®

11 results for Digital Marketing Specialist in Philadelphia, PA

Innovation starts with people.^®