Robert Half is recruiting for an Email & Push Notification Marketing Manager on behalf of a global eCommerce enterprise. This is a unique opportunity to join a dynamic marketing team and contribute to innovative campaigns that enhance customer experience and drive performance across North American retail operations.
Pay Rate: $52-57/hour
Hours: 40 hours/week
Location: Seattle, WA (5 days onsite)
Duration: 9-month contract with strong potential for extension or full-time conversion
About the Role:
In this role, you'll be responsible for leading the strategy, execution, and optimization of both manual and semi-automated email and push campaigns supporting cross-category initiatives and seasonal promotions. You’ll collaborate closely with internal stakeholders and creative teams to deliver campaigns that are data-driven, customer-centric, and high-impact.
Key Responsibilities:
- Develop and implement the annual strategy for email and push marketing campaigns, grounded in audience insights and performance data.
- Lead the creation of compelling marketing content with a focus on content placement strategy over traditional audience segmentation.
- Own campaign roadmaps, documentation, and performance tracking including A/B testing and continuous optimization.
- Collaborate with stakeholders and design teams to align messaging with business goals.
- Analyze campaign effectiveness and report on key metrics such as engagement, conversion, and revenue impact.
- Utilize tools like Adobe Campaign Manager, Salesforce Marketing Cloud, Marketo, Tableau, SQL, and Excel to manage and optimize campaigns.
Qualifications:
- Minimum 5 years of experience in digital marketing, with a focus on email and push campaigns.
- Proven track record of developing and executing successful marketing strategies.
- Strong analytical skills with proficiency in tools such as Tableau, SQL, and Excel.
- Hands-on experience with major marketing automation platforms (Adobe Campaign, SFMC, Marketo).
- Excellent communication and project management skills with the ability to manage multiple campaigns simultaneously.
- Strategic thinker who is also comfortable with tactical execution.