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3 results for Digital Marketing Specialist in West Palm Beach, FL

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We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports.

Responsibilities:

• Collaborate with vendor partners to plan, develop and execute digital marketing campaigns, focusing on Paid Search, Programmatic Display Advertising, and Paid Social advertising.
• Develop and strategize test campaigns including ad copy, creative, offers, and landing pages to improve key metrics across all campaigns.
• Liaise with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms.
• Work in collaboration with internal teams to implement new digital advertising programs.
• Monitor compliance for active ads across all brands.
• Apply a data-driven, quantitative approach to digital advertising.
• Generate campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals.
• Collaborate with marketing field partners to analyze programs and recommend updates to creative, offers, and other program tactics.
• Assist with the allocation of monthly and quarterly budgets.
• Maximize the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers.

• Must have a minimum of 3 years of experience in Digital Marketing or a related field
• Proficient in Content Management System (CMS)
• Experience in using CRM and Database systems
• Knowledge of Facebook Insights, Advertisements, and Analytics
• Ability to create and manage brand awareness campaigns
• Experience in campaign planning and execution
• Proficient in using Google Analytics, Google Ad Manager, Google AdSense, and Google AdWords
• Must possess excellent communication and organizational skills
• Ability to work independently and as part of a team
• Bachelor's degree in Marketing or a related field is preferred
• Must have a strong understanding of current online marketing concepts, strategies, and best practices
• Experience in ecommerce, SEO, PPC, Email marketing, and social media
• Previous experience in a similar digital marketing role.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

3 results for Digital Marketing Specialist in West Palm Beach, FL

Digital Marketing Specialist We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports. Responsibilities: • Collaborate with vendor partners to plan, develop and execute digital marketing campaigns, focusing on Paid Search, Programmatic Display Advertising, and Paid Social advertising. • Develop and strategize test campaigns including ad copy, creative, offers, and landing pages to improve key metrics across all campaigns. • Liaise with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms. • Work in collaboration with internal teams to implement new digital advertising programs. • Monitor compliance for active ads across all brands. • Apply a data-driven, quantitative approach to digital advertising. • Generate campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals. • Collaborate with marketing field partners to analyze programs and recommend updates to creative, offers, and other program tactics. • Assist with the allocation of monthly and quarterly budgets. • Maximize the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers.

Sr Manager Digital Analytics We are seeking a Sr Manager Digital Analytics to join our team in the Private Equity industry located in West Palm Beach, Florida. This role involves collaborating with the analytics team, managing budgets, overseeing campaign tracking, developing custom performance reports, and coordinating with internal and external teams to optimize campaigns. Responsibilities: • Collaborate with the analytics team to define data, dashboards, and tracking requirements across various channels such as SEO, SEM, Paid Social, Display/Programmatic, Email. • Manage the forecasting, invoicing, and reconciliation of advertising expenditures to ensure alignment with the department's financial plans. • Supervise campaign tracking by ensuring proper tagging and conversion measurement, and analyze current campaign data to identify testing and optimization opportunities. • Develop custom performance reports for internal stakeholders and leadership, and maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking, and tagging protocols. • Coordinate with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies. • Analyze and monitor budgets, identifying discrepancies and providing explanations when issues arise. • Use data visualization and analysis techniques to create pivot tables, pull reports, and identify trends. • Extract and process data from various platforms demonstrating platform expertise. • Handle weekly and monthly reporting to meet team needs. • Collaborate cross-functionally, running regular calls focusing on problem areas.

Account Specialist We are offering an employment opportunity for an Account Specialist. This role is within the industry and involves managing accounts for various customers including commercial, industrial, national, and government entities. The workplace is a dynamic and fast-paced environment where you will interact with vendor partners and management to resolve customer requests and complaints. Responsibilities: • Accurately process customer credit applications• Maintain up-to-date and precise customer credit records• Handle customer inquiries and complaints in a detail oriented and timely manner• Monitor customer accounts and take necessary actions when required• Interact with vendor partners and management to resolve customer requests and complaints• Perform other customer support tasks such as claims processing and resolution, contractor invoices, enrollment, billing, and fulfillment• Enter data into excel, ensuring accuracy and efficiency• Read and extract relevant data from insurance policies• Oversee the onboarding process for new clients• Manage the recovery of revenues and the administration of claims.

Innovation starts with people.®

3 results for Digital Marketing Specialist in West Palm Beach, FL

Innovation starts with people.^®