Digital Marketing Manager

Digital Marketing Manager Job Description

A digital marketing manager in Canada develops and executes digital marketing strategies to achieve business objectives. This role involves overseeing various digital channels, analyzing campaign performance, and managing a team to drive online growth.

Typical digital marketing manager duties:

Develop and implement comprehensive digital marketing strategies aligned with business goals. Oversee the planning, execution, and optimization of digital marketing campaigns across various channels (SEO, SEM, social media, email, content marketing). Allocate marketing budgets effectively and track ROI. Manage and collaborate with external agencies and vendors. Build, motivate, and lead a high-performing digital marketing team.

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Salary for Digital Marketing Manager
83250 - 116500
25th percentile
83250
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
98750
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
116500
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Project Manager 71000 94500 106500 Digital Strategist 73500 88250 106000 Web/Mobile Analytics Specialist 64000 75500 89250 Digital Marketing Specialist 57500 63250 74750 Email Marketing Manager 74250 88750 96750 Email Marketing Specialist 57500 67500 75250 Social Media Manager 72250 83500 91500 Social Media Specialist 56250 66500 77500 SEO Specialist 59250 69250 80250 Marketing Automation Specialist 56250 74750 91500 SEM/PPC Specialist 60000 69250 77000 Digital Community Coordinator 53000 61500 73500
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