Email Marketing Manager

Email Marketing Manager Job Description

The email marketing manager is responsible for developing and executing effective email marketing campaigns to engage customers, drive conversions, and build customer loyalty. This role involves crafting compelling email content, managing email lists, analyzing campaign performance, and staying up-to-date with email marketing best practices.

Typical email marketing manager duties:

Develop and implement email marketing strategies aligned with overall marketing goals.

Define target audiences and create segmented email lists.

Establish email marketing KPIs and benchmarks.

Develop engaging email content, including subject lines, copy, and design.

Schedule and deploy email campaigns using email marketing platforms.

Manage and grow email subscriber lists.

Ensure data quality and accuracy.

Implement email list segmentation and personalization strategies.

Track email campaign performance metrics (open rates, click-through rates, conversion rates, etc.).

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Salary for Email Marketing Manager

74250 - 96750

25th percentile

74250

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

88750

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

96750

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

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