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Brand Manager

Brand Manager Job Description

Brand managers plan, develop and implement brand strategies and marketing programs for a particular business or product. They are responsible for providing branding direction, developing and executing brand marketing programs, and ensuring brand consistency across channels. This position requires strong communication, leadership, team-building and analytical skills.

Typical brand manager duties:

Reviewing market research to anticipate competitive and industry trends, and translating consumer attitudes into new branding directionsCoordinating sales, pricing, product supply and product development to meet strategic objectivesConsulting with design and development teams about market requirements and product features

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Salary for Brand Manager
79250 - 114250
25th percentile
79250
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
95500
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
114250
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 91750 116250 135750 E-Commerce Marketing Manager 89750 104250 125000 Growth Marketing Manager 89250 106750 129750 Product Marketing Manager 88000 111750 134000 Demand Generation Manager 87250 103250 123750 Project Manager – Marketing and Creative 68250 81750 98250 Customer Experience Marketing Manager 59750 75000 89750 Media Director 97000 117250 137000 Digital Media Buyer 59500 69500 86250 Media Planner 59250 69500 84000 Marketing Analytics Manager 97250 113500 131750 Marketing Analytics Specialist 68750 82750 104750 Market Researcher 57750 71750 88250 Event Manager 55250 67500 83000 Event Coordinator 44000 50750 59500

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