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Market Researcher

Market Researcher Job Description

Market researchers conduct research to determine the level of demand for a product or service, which audiences are likely to buy those items, and at what price. Their various research techniques include conducting surveys, one-on-one interviews and focus groups to help guide brand strategy. This role requires strong analytical, writing and presentation skills; a marketing background; and an understanding of data analysis software. An MBA is a plus.

Typical market researcher duties:

Analyzing a company’s demographics and monitoring competitors’ activities and market conditionsWorking closely with brand/product managers to help assess customer needs and new product opportunitiesConsolidating market research findings in detailed reports or presentations and sharing information with stakeholders

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Salary for Market Researcher
57750 - 88250
25th percentile
57750
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
71750
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
88250
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 91750 116250 135750 E-Commerce Marketing Manager 89750 104250 125000 Growth Marketing Manager 89250 106750 129750 Product Marketing Manager 88000 111750 134000 Demand Generation Manager 87250 103250 123750 Brand Manager 79250 95500 114250 Project Manager – Marketing and Creative 68250 81750 98250 Customer Experience Marketing Manager 59750 75000 89750 Media Director 97000 117250 137000 Digital Media Buyer 59500 69500 86250 Media Planner 59250 69500 84000 Marketing Analytics Manager 97250 113500 131750 Marketing Analytics Specialist 68750 82750 104750 Event Manager 55250 67500 83000 Event Coordinator 44000 50750 59500

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