Chief Marketing Officer

Chief Marketing Officer Job Description

The chief marketing officer (CMO) leads all aspects of, and manages the teams responsible for, a company’s overall marketing operations. The CMO must be knowledgeable of multiple specialized disciplines — both analytical and creative — including production, legal, financial and IT. This role requires excellent leadership, organizational and communication skills.

Typical chief marketing officer duties:

Overseeing brand and digital strategy, product development, advertising, promotions, and partnerships

Reviewing and coordinating marketing budgets, campaigns and vendor contracts to meet organizational goals

Taking charge of sales, product management, customer service, customer retention and other functions

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Salary for Chief Marketing Officer

170500 - 243750

25th percentile

170500

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

200250

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

243750

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Vice President of Marketing

145000

168250

193750

Marketing Director

108750

131750

162500

Marketing Manager

89750

107500

126750

Marketing Coordinator

49750

61750

75250

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