Content Manager

Content Manager Job Description

Content managers are responsible for the strategy and determination of relevant and engaging content for a brand’s customers. They lead the copy development process through the various content creation and review phases of projects. Knowledge of content management systems and a strong understanding of visuals — especially infographics and video — and overall layout is often required for this role. A solid track record of leading successful content marketing campaigns is usually preferred.

Typical content manager duties:

Ensuring all copy is relevant, engaging and optimized for search engines

Confirming that content is strategically sound, brand-appropriate and aligned with the company’s overall creative approach

Analyzing website and social media metrics to evaluate the performance of content strategies and make improvements

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Salary for Content Manager

69250 - 97500

25th percentile

69250

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

81250

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

97500

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Strategist

69000

89750

108750

Proposal Specialist

67750

81500

92500

Technical Writer – Marketing and Creative

67000

82750

95500

Copywriter

64500

78500

91500

Interactive/Web Copywriter

62250

75500

95250

Copy Editor

52750

69250

79250

Proofreader

48000

57000

67750

Web Content Manager

67250

78250

93250

Web Content Coordinator

52000

60250

70500

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