Digital Marketing Specialist in Houston, TX

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

Looking for a digital marketing specialist or a digital marketing specialist job in Houston?

Search for Digital Marketing Specialist jobs in Houston, TX or request talent now and our expert recruiters will be with you shortly.

Robert Half can help you with your digital marketing specialist staffing needs in Houston.

Salary for Digital Marketing Specialist in Houston, TX

62425 - 88550

25th percentile

62425

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

74525

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

88550

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

97350

114675

135025