Digital Marketing Specialist in Philadelphia, PA

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Philadelphia, PA
66114 - 93783
25th percentile
66114
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
78929
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
93783
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 103103 121451 143004 Digital Marketing Manager 92618 115626 132228 Digital Project Manager 85336 109219 129024 Email Marketing Manager 79803 101064 120286 Email Marketing Specialist 59706 73978 85336 Marketing Automation Specialist 80968 93491 110093 SEO Specialist 76599 89123 104559 Paid Search Specialist 71939 85628 96986 Social Media Manager 72813 90870 111258 Social Media Specialist 59415 71065 84463 Digital Community Manager 61454 76016 87666
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