Marketing Manager in Boston, MA

Marketing Manager Job Description

A marketing manager is responsible for overseeing the promotion of a company’s brand, and for developing and executing successful marketing strategies that build awareness of the company’s products or services. This professional may manage marketing for a range of products or specialize in a particular product or service, depending on the size of the organization. Marketing managers evaluate previous marketing campaigns, initiate market research, and develop and implement new campaigns. Candidates should have experience in online marketing and social media strategy. A degree in marketing or business administration is often required.

Typical marketing manager duties:

Developing and deploying marketing campaigns through media, advertising and social media channelsOverseeing internal marketing teams, promotional messaging and products, and ensuring they meet brand guidelinesManaging the annual marketing budget, allocating funds, and reporting on the performance of strategies and campaigns

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Salary for Marketing Manager in Boston, MA
119368 - 168578
25th percentile
119368
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
142975
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
168578
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Chief Marketing Officer 226765 266333 324188 Vice President of Marketing 192850 223773 257688 Marketing Director 144638 175228 216125 Marketing Coordinator 66168 82128 100083
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