A well-written and compelling description of each digital portfolio sample adds vital context about your contribution to the work and your creative process. Your caption information should include:
The client or agency you did the work for
A few sentences outlining the main goal of the project
Your role in the project
When the work was completed
Also highlight any positive outcomes related to the sample. Metrics matter. For example, did it help lift sales or boost online traffic? Or did the piece win any awards or receive coverage in the media? Advertise how well it was received and how effective it was.
Don’t force a hiring manager to spend a lot of time clicking and scrolling. Also, don’t be afraid to use white space. A clean look is always better than a cluttered one. As for the overall format of your digital portfolio, consider using one of these simple — but effective — approaches:
Industry-specific — As an example, if you’re applying for a position at a hospital, lead with your healthcare-related samples or other work that’s in a style or has functionality similar to that industry’s standards — or that could improve on industry standards.
Chronological — This format works best for entry-level creatives. Start with your most recent work to show off your best samples.
