Digital Marketing Manager in Washington, DC

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Salary for Digital Marketing Manager in Washington, DC

105735 - 150955

25th percentile

105735

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

132003

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

150955

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

117705

138653

163258

Digital Marketing Specialist

75478

90108

107065

Digital Project Manager

97423

124688

147298

Email Marketing Manager

91105

115378

137323

Email Marketing Specialist

68163

84455

97423

Marketing Automation Specialist

92435

106733

125685

SEO Specialist

87448

101745

119368

Paid Search Specialist

82128

97755

110723

Social Media Manager

83125

103740

127015

Social Media Specialist

67830

81130

96425

Digital Community Manager

70158

86783

100083

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