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Digital Strategist in Washington, DC

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market researchIdentifying the appropriate digital media channels and strategies to connect and engage with customersAnalyzing data and measuring the effectiveness of campaigns

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Salary for Digital Strategist in Washington, DC
117705 - 163258
25th percentile
117705
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
138653
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
163258
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Marketing Manager 105735 132003 150955 Digital Marketing Specialist 75478 90108 107065 Digital Project Manager 97423 124688 147298 Email Marketing Manager 91105 115378 137323 Email Marketing Specialist 68163 84455 97423 Marketing Automation Specialist 92435 106733 125685 SEO Specialist 87448 101745 119368 Paid Search Specialist 82128 97755 110723 Social Media Manager 83125 103740 127015 Social Media Specialist 67830 81130 96425 Digital Community Manager 70158 86783 100083

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