Digital Marketing Specialist in Washington, DC

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in Washington, DC
75478 - 107065
25th percentile
75478
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
90108
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
107065
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 117705 138653 163258 Digital Marketing Manager 105735 132003 150955 Digital Project Manager 97423 124688 147298 Email Marketing Manager 91105 115378 137323 Email Marketing Specialist 68163 84455 97423 Marketing Automation Specialist 92435 106733 125685 SEO Specialist 87448 101745 119368 Paid Search Specialist 82128 97755 110723 Social Media Manager 83125 103740 127015 Social Media Specialist 67830 81130 96425 Digital Community Manager 70158 86783 100083
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